Data Analyst Project Coordinator

C O V E R L E T T E R

To Whom It May Concern,

As a read the Senior Data Analyst position at Varsity Tutors, I thought I was reading a job description made for me. I love learning new things and the mission from the company aligns very well with my own curious nature. I, like your CEO, Chuck Cohn, excelled in school thanks to the guidance of amazing tutors and my hard work. Nowadays, I am a business data professional who loves to figure out how things work and learn new tools to help turn large sets of data into the answers the business needs. I believe because of my background I can be a great asset to Varsity Tutors and I feel it would be a great environment for me to continue my journey in data analytics after a professional hiatus to take care of my family during the pandemic and subsequent move.

I am self motivated and love learning. I've taught myself SQL, python and have recently started diving into machine learning (ML). My thirst for knowledge drove me to build a project using Ted Talks website, one of my favorite sources of inspiration. I scraped the data, joined with other sources, applied ML techniques to understand and predict well performing talks and built a simple recommendation engine to suggest future talks. If you are interested in learning more, please look for the details in the Projects section of my resume. I am passionate about analytics. I have always found ways to bring and grow that area, even when my core responsibilities were not directly related to data analytics. For example: while working as a Community Manager at MapR, a big data startup bought by Hewlett-Packard, I took on a side project to create an in-house eating-your-own-dog-food analytics infrastructure that ran in a hybrid cloud and on-prem environment to process multiple data sources with open source software. The project allowed us to share insights across the company while saving 80k USD worth in visualization tools licenses, for which I was awarded the MapR Star Award in 2016 and promoted to Analytics Manager. I am super excited to learn more about your team, but I honestly believe your company can benefit from my skills in the following areas:

• Cross-function Team Management & Project Management. I've managed people and driven projects across departments, collaborating to build & launch projects. Managing timelines and multitasking is second nature to me.

• Customer voice & Marketing Research. I have served as the customer liaison in many previous roles, feeding insights from qualitative and quantitative researches into actionable product plans in industries of healthcare, communications, technology and more.

• Quick learner & resourceful. I have taught myself Linux, SQL and Python over the years. I love new tools and figuring out how to use the data collected.

I am confident that this passion will translate into success for your team and sincerely hope I can contribute as a valuable member. It would be a privilege to discuss with you any open opportunity that may align with my skills & interests in more detail. I’m happy to coordinate a call whenever is most convenient for you. Thank you for your time, and I am looking forward to hearing from you.

Sincerely,

Ali Alvarez

ALI A LVAREZ

DATA ANALYST

+415-***-**** ***@*******.*** https://web.aaas24.io ALI ALVAREZ

DATA ANALYST & ENGINEER

+415-***-**** ***@*******.*** https://web.aaas24.io RELEV ANT EXPERIENCE

Sr. Manager of Snowflake Community

Snowflake Inc - 2 years

Analytics Manager

MapR Technologies - 1 year

- Built and maintained Looker analytics reports to empower other business units from customer activity from Saleforce and Snowflake.

- Lead team through a 4x team size expansion and adapted processes to support growth with collaboration on JIRA ticketing system.

- Conceived and project managed the implementation of new online com- munity experience that completely re-hauled post purchase experience for customers, achieving 30X number of monthly active members within the two years. This was a massive undertake with multiple vendors and stakeholders.

- Built and administered a data lake cluster on top of MapR Converged Plat- form and other open source tools such as Apache Drill, a schema free NoSQL data explorer, to query multiple types of data sources.

- Implemented Apache Divolte Collector through Google Tag Manager to cap- ture clickstream data from corporate websites in an AWS cluster with load balancers.

- Built analytics reports and dashboards in OSS for data visualization ( Kibana, Apache Zeppelin & Google Sites), allowing to share insights across the com- pany while saving 80k USD worth in visualization tools licenses.

- Awarded MapR Star Award in September 2016 in recognition. PROJECTS

Wikipedia

Knowledge at your disposal.

Wikipedia is one of the most solid

references for data nowadays. It is

persistently updated and has become a

reference in many books. I find myself

constantly learning and searching it's

data, so I thought it would be interesting to

learn and document different methods to

obtain information from it

programmatically.

This project studies downloading the

entire wikipedia data and how to quickly

obtain a single article information.

Find more at:

https://bit.ly/codeLibrary

Ted Talks

Ready to be inspired by a new

favorite video?.

I used ML to create a recommendation

engine to help you find your next

favorite Ted Talk.

This project also show cases web

scrapping, data cleaning, data

classification techniques (PCA and

clustering), ML prediction models

(Logistic Regression, Simple Tree,

Random Forest and X-Boost) and

visualization using Matplot.

Find details at:

https://bit.ly/codeLibrary

• Adobe CSS (Illustrator,

Photoshop, Indesign, Illustrator)

• Looker, Tableau

• Confluence (JIRA, Confluence,

Trello)

• Github

LANGUAGES

Spanish (Native)

English (Proficient)

French (Basic)

Coding Languages

Python

SQL

Bash Scripting

VBA (Excel)

S OFTWARE LEARN MORE ABOUT ME

LinkedIn - Full Resume

https://www.linkedin.com/in/alialvarezs/

Github - Code Samples

@aaas24

Website

https://web.aaas24.io

RELEV ANT EXPERIENCE

Marketing Research Specialist

Novartis Venezuela - 3 years

Project Coordinator

GFK Venezuela - 1 year 7 months

- Improved performance of Novartis Venezuela’s 2nd biggest product by analyzing consumer data from multiple datasets, refining customer targets and redefining brand strategies.

- Developed customized, user friendly dashboards to monitor sales volume, market trends and competitive activity in order to improve marketing strategies of multiple business units.

- Prepared and gave bi-monthly presentations to Board of Directors and CEO with analysis of market planning and corporate strategy.

- Executed first research model for studying customer’s journey and sensitize associates

- Provided insights for marketing decisions based on data analysis of past sales, market/environment, and share trends, to forecast future trends.

- Designed and implemented qualitative and quantitative marketing research studies, coordinating and auditing suppliers to ensure quality and relevance of results.

- Coded a VBA interface in Excel to lookup and surface all the information of the customers in order to improve CRM. This tool became a regional Best Practice and adopted in other Latin-American countries.

- Executed Brand Image & Concept testing studies for renowned companies such as Diageo and Cargil.

- Monitored qualitative and qualitative researches in national and international projects (mainly France, UK, Germany, Mexico and Colombia). EDUCATION

MS in International Marketing

Hult Business School

2013 - 2014 - United States - Cum Laude

Production Engineering

Metropolitan University

2004 - 2008 Caracas, Venezuela

Relevant Courses

• Data Analysis with Python Stanford

University - 2022

• Machine Learning for Business

Stanford University - 2022

• Python, SQL and Tableau Udemy -

2022

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