Aisha J Newton

advqs6@r.postjobfree.com 216-***-****

https://www.linkedin.com/in/aisha-newton-m-s-b491b644/ EDUCATION

Full Sail University, Winter Park, FL

Master of Science Internet Marketing

North Carolina A&T State University, Greensboro, NC Bachelor of Science Public Relations

CERTIFICATIONS

Management & Strategy Institute, Project Management Certificate University of South Florida Muma College of Business, Diversity, Equity, and Inclusion in the Workplace Certificate AREAS OF EXPERTISE

Google Analytics Certified Diversity & Inclusion Boolean Search Microsoft Office Suite Marketing Communications Social Media Marketing Keynote for Mac Full Recruiting (Sourcing) Customer Service Adobe Administrative Support Human Resources

PROFESSIONAL EXPERIENCE

Aston Carter, Charlotte, NC

Recruiter Aug 2021-Present

• Evaluated and screened over 1600+ candidates, reviewed resumes, and coached candidates on their strengths and weaknesses.

• Partnered with manager and coworkers to create a retention plan that reduced turnover by 5%.

• Tracked, maintained, and updated candidates’ success profiles to improve client fill rates by 30%.

• Administered job offers, prepared pre-employment screening, and engaged with On-boarding Specialists to provide a quality experience for candidates.

Dilworth United Methodist Church, Charlotte, NC

Office and Communications Manager Oct 2020-Aug 2021

• Maintained and updated employee files and training records and assisted employees and supervisors with basic interpretation of HR policies and procedures.

• Posted social content, engaged with followers, and contributed to the 15% growth of combined social media platforms during tenure.

• Created a monthly email newsletter and grew readership organically from scratch to over 350 (authentic) monthly readers.

• Communicated with 20+ clients per shift via phone, email, and in-person to book appointments and answer general questions. The Church of the Covenant, Cleveland, OH

Communications Manager Dec 2017-Feb 2019

• Created and executed communications strategies parallel to the church's goals.

• Owned social media presence across Instagram, Youtube, Facebook, LinkedIn, Twitter, and Pinterest with 5-12 posts a day increasing website hits (+25%).

• Collaborated with web developers to create and format webpage material generating 20K organic visitors within 2 weeks during tenure.

• Implemented measures to determine the effectiveness of communications programs and create plans to improve results. Joy Cook PR Group, Greensboro, NC

Junior Publicist Mar 2015 – Oct 2017

• Responsible for brand consistency across all communication platforms.

• Wrote, edited, and reviewed a wide variety of communication materials for a broad audience of employees and external audiences increasing engagement by 40% (e.g., videos, email, social media, toolkits, FAQs, presentations, change programs, press releases, client messages, etc.)

• Trained and led a team of 9 public relations interns overseeing the day-to-day management and coordination of critical activities as well as coordinated sold-out book signings and client interviews efficiently and professionally.

• Created detailed reports for clients by utilizing social media and Google Analytics to identify and target key demographic groups.

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