M

Michelle “Shell” Liotta

Ventura CA

805-***-****

advkk3@r.postjobfree.com

www.shellspetalsflorist.wordpress.com

Flexible schedule including weekends and travel international

CERTIFIED WEDDING AND EVENT PLANNER/DAY OF COORDINATOR/FLORAL DESIGNER/ ROMANCE AND DESTINATION WEDDING SPECIALIST TRAVEL AGENT

30 years of experience in floral industry specializing in weddings and events

Oversee events from start to finish

Specialty in Vendor and Client relationships building trust and rapport

Work with multiple charities/volunteer work as a donor and physical involvement

Destination Wedding and Honeymoon Travel Advisor

Firsthand Experiences Internationally

Delegate, Manage, and Train staff

Solicit business by participating in Trade Shows, Conventions, and Promotional Events

Prepare and Perform site inspections, create timelines, execute event from start to finish

Problem solve and think ahead in stressful environment

Professional and Courteous Customer Service Skills

Passionate, honest, energetic, authentic, and gracious

Work well independently or as a Collaborator

I would like to discuss opportunities with your company. To schedule an interview, please email me at advkk3@r.postjobfree.com. Thank you for taking the time to review my attached resume. I look forward to talking with you.

Sincerely,

Michelle Liotta

I am a resolute and seasoned Certified Wedding Planner and Day of Coordinator as well as a master Floral Designer who is looking to use my 33 years of knowledge in the industry.

I am also heavily involved in the destination wedding and honeymoon planning services. As well as Group Travel.

Current member of CLIA-Nexion Agency Member, The Travel Institute, Travel Leaders

I currently am involved with travel conferences on marketing, vendor resource and relationships, the current trends, the rules and laws of practice and procedures, and many other things.

Received from the Switzerland Travel Academy the statice of being a Switzerland Travel Expert with having an acquired in-depth destination knowledge and related sales skills January 2022.

Ireland Specialist January 2023

AmaWaterways Specialist February 2023

Received from the College of Disney Knowledge a certificate for successfully completing Exploring The Walt Disney World Resort, Explore Adventures By Disney

Received from the College of Disney Knowledge a certificate for successfully completing Exploring The Walt Disney World Resort, Explore Adventures By Disney

Received a Certificate of Achievement from The Travel Agent Academy for successfully completing the Costa Rica Specialist Program. November 2021

Received from Travel Leaders Network a Certificate of Achievement for completing an Educational Experience with Beaches Turks and Cacaos September 2022.

Certificate of Achievement for an Educational Experience November 22,2022 Punta Cana Dominican Republic.

Completed online training on Sandals Resorts Specialist, Beaches Specialist, Hilton, Atlantis and currently continuing trainings.

Wedding Wire under Shell’s Petals Florist lists over 100 reviews of my work.

OWNER

(April 2004-June 2015) Opened Shell’s Petals-7820 Telegraph Road Ventura CA 93003

Opened full-service retail flower shop and branched out after the recession to becoming a respected wedding specialist.

OWNER/PRESIDENT

(June 2015-March 2020)

Expanded and built out Shell’s Petals Florist, Inc 4255 East Main Street Ventura CA 93003. The Day of Coordination business and wedding flowers was a great combination of revenue. I had three employees and participated in Goodwill’s Train to Work program.

Prior work history :

Loma Vista Florist, Angela’s Florist, Freelance Designer Happy Flowers, Harbour Floral, College Square Florist, and Vons in the floral department. I have extensive knowledge of care and handling of flowers, color combinations, technique, customer service, and excellent reputation and wonderful rapport with service providers and venues.)

Skills:

*Floral Design Specializing in Weddings

*Business Development and Marketing

*Contract Negotiation and Creating Contracts

*Event Planning, Organizing, Executing Start to Finish

*Project Management, Time Management, Research

*Merchandising, Purchasing, Pricing

*Delegate, Manage, And Train Staff

*Prepare and Perform Site Inspections and Timelines

*Cost Analysis

*Solicit Business by Networking and Participating in Trade Shows, Conventions, and Promotional Events

*Problem Solve and Think Ahead in Stressful Environment

*Professional And Courteous Customer Service Skills

*Create Rapport with Service Providers, Vendors, And Venue Contacts

*Passionate, Honest, Energetic, Authentic, And Gracious

*Work Well Independently or As a Collaborator

*Volunteer And Public Speaking with Several Organizations

Awards And Achievements:

Women’s Economic Ventures Business of The Year Award- May 2012

This award was a huge honor to be recognized for opening and operating a successful business. I became WEV’S poster child for print adds, commercials and newspapers. I became a public speaker for women entrepreneurs just starting out or coaching during various phases of business.

Women’s Leadership Association August 2015

Awarded for Outstanding Leadership

International Women’s Leadership August 2016

Registered as a delegate by the Declaration Executive Committee for Consistent Excellence in Floral Design

Metropolitan Who’s Who Registry October 2006

Outstanding leadership and achievement in my occupation/industry/profession

America’s Best Companies February 2006

California State Assembly June 2005

Certificate of Recognition for hard work and dedication exemplified by Graduating the Women’s Economic Ventures “Self-Employment Training” program

Goodwill Industries January 2015Awarded for providing training and employment to members of our community as a Goodwill Partner. Trained women new skills and customer service and shop maintenance.

Oxnard Chamber of Commerce May 2006

Recognition of Ribbon Cutting

Wedding Wire Couples Choice Award June 2009

Received Business of the Year 2012

Recognized in the top five percent of wedding professionals from the Wedding Wire Network who demonstrate excellence in quality, service, responsiveness, and professionalism. Determined by recent reviews and extensive surveys from over a million Wedding Wire newlyweds-received 2010,2011,2012.2014,2015,2016,2017, 2018, 2019,2020

Wedding Wire Rated Vendor February 2019

Recognized wedding professional across the U.S. and abroad for commitment in providing quality service and receiving over 125 reviews and achieving and maintain 4.5 stars

Thrive and Five member March 2015-2019

Business coaching and collaboration of speakers for women in business for 5 years or longer.

Fleurology Luxury Design David Tutera April 2015

The first round of contestants to compete against twenty-three other florists across the U.S. for a shot at David Tutera’s reality show and 5-day symposium. Received special recognition as an exclusive community of qualified and professional floral designers.

David Tutera Reality Show Episodes April 2016

Received a call to do one episode for Vivica Fox and they called me back for two more episodes.

Bravo 2017

TV Show Panel on Same Sex Marriages May

Panel was on a stage with five other speakers at a hotel in Los Angeles.

Ventura County Best of Florists September 2012

Awarded second place in the top three florists in Ventura County

CMH Service Banquet Awards

June 2013, 2014, 2015, 2016, 2017, 2018,2019

Maintained Community Memorial Hospital service banquet award florals which includes a modern design with same color palette, annually, but with a twist. The event includes over 750 individually wrapped roses, large statement pieces for the entrance and stage arrangements. Huge accomplishment and honor.

Completed Wedding/Event Certification Program at Cal State University Eastbay April 2021 under Joyce Sardina-Becker

Desktop Application Administration Certificate Program NEW HORIZONS June 2021

Currently obtaining Destination Wedding Planning Certification

I have lived in Switzerland and California for the last 5 years. Traveling is one of my biggest passions. I enjoy meeting new people and learning about other cultures. I am an artist as well as a gardener. I have two grown daughters and two grandsons and a new baby granddaughter, who are the loves of my life. My life since Covid has changed dramatically, and I am looking forward to the next chapter of my book. I appreciate the opportunity to show you, my excellence.

MICHELLE LIOTTA

Owner of Shell’s Petals Florist

805-***-****

Ventura California

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