Creative Director Vice President
Resume:
TOM "TJ" WALKER
CREATIVE DESIGN & PRODUCTION
EVENTS BRAND DIGITAL VIDEO
*************@*****.***
linkedin.com/in/tomwalker
vimeo.com/walkerthomasj/portfolio
I started my career as a digital native, applying strategic insights from data to form intuitive creative solutions. Left brain, meet right brain. I have a “cultural anthropology” approach to my creative thinking; developing content and experiences that truly resonate with people. Leading event branding and content production, video production, and design production projects, I am committed to creating a brand experience that doesn't just look good but also evokes the right emotional engagement with the audience.
- Event Brand Design & Content Production
- Brand Experience Design
- Digital Production
- Client Relationship Management
- Marketing Research
- Brand Creative Strategy
- Creative Direction
- Team Leadership
- Video Production
- Project Management
COLIGO CREATIVE
FOUNDER
2016 - present
Provide seamless execution of brand experiences and events. Ensure projects are delivered on-brand, on-time, on-budget, and with a high level of quality and professionalism.
Cross functional teams and agency partners managed to ensure effective communications between project team members.
Strong and effective client relationships, ensuring that all client needs are understood and incorporated appropriately.
Regular, effective communications with the client and partners regarding roles and responsibilities, scope, budget, and schedules.
INNOVATION PROTOCOL
VICE PRESIDENT, CREATIVE STUDIO
2021 - 2022
50% Increase in department revenue YoY after being brought in by COO as the first VP of Creative.
Implemented best practices for project management, design presentations, video production process, and digital production process. Implemented project management processes and software solutions. Led the identity design team, along with brand activations like events, video, and websites.
SONY PICTURES ENTERTAINMENT - FUNIMATION
VICE PRESIDENT, GLOBAL CREATIVE
2019 - 2021
Effectively restructured the creative department to be 25% more efficient, implemented creative operational best practices, and led all global marketing creative teams for omni-channel anime entertainment business: Streaming Service
(SVOD/AVOD/OTT), Home Entertainment, Events/Experiential, eCommerce and Products, Gaming, and Partnerships.
Led consumer journey design, which led to 30% greater engagement rate in email and an improved LTV.
Led the design and content production teams for one of the first virtual consumer events for Anime fans. Attendance was more than 4 X what was projected. Led a complete brand design refresh.
Implemented project management processes and software solutions.
HULU
CREATIVE DIRECTOR, BRAND, CONTENT, AD SALES
2012 - 2016
Built out brand and advertising creative team from 4 to 30. Developed and executed industry-leading cross-device promotional campaigns that helped to position Hulu as ‘Television’s New Establishment’ as described by the “New York Times” in 2015.
Four years of Upfronts creative oversight on RoS, scripts, design, video production, and content production. Other events included premieres, TCAs, Anime Expo, CES, SXSW, four years of sales conferences, and PR.
Mentored team members - graphic designers, copywriters, producers, video editors and motion graphics, and front-end developers. Led internal advertising creative team in cross-device advertising units and packages from inception through delivery. Developed an industry-leading :07 video ad product.
Instrumental in leading and producing several 360 campaigns from ideation and message development through creative production, including digital, outdoor, on- channel, print, social media, and more.
EQAL
VICE PRESIDENT, DESIGN
2011 - 2012
Cross-device design and online brand development and creative production for all 40+ celebrity and influencer personalities' digital media properties. Includes website and social media, advertising, motion graphics and front-end development.
Led design team for a dedicated entertainment video channel "U Look Haute".
TRAILER PARK GROUP
SENIOR VICE PRESIDENT, DIGITAL
2008 - 2011
Brought in by the CEO to rebuild the Interactive practice for Trailer Park, the world's leading entertainment marketing agency.
Within one year, had successfully restored its digital quality and capabilities reputation in the entertainment industry.
FIRSTBORN
EXECUTIVE DIRECTOR, LOS ANGELES OFFICE
2006 - 2009
Hired by the CEO to lead the Los Angeles satellite office for New York digital experience design agency.
Built up a profitable team during the worst economic downturn in our time in 2007/2008.
VENABLES BELL & PARTNERS
DIRECTOR, DIGITAL STRATEGY AND PRODUCTION
2006 - 2007
WILLIAMS-SONOMA INC - POTTERY BARN BRANDS
CREATIVE DIRECTOR, DIGITAL
2002 - 2006
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