Account Executive Relations Director

PETER

WALTERS

**********@*******.*** / 310-***-****

Experience

Partner

WxW Real Estate Development and Sales/Marketing - Los Angeles, CA

April 2020 to Present

Duties: Purchased, developed, and staged multiple rental properties focusing on luxury Airbnb experiences. Created online marketing campaigns focusing on creative, safe pandemic getaways.

President

Ventanas Media - Los Angeles, CA

January 2009 to April 2020

Duties: Launched national and international digital ad agency focusing on real estate, hospitality, and brand name spirits category. Clients included Keller Williams, Korbel Champagne, Caesar’s and MGM properties.

Senior Sales Executive

Ad Dynamix - Los Angeles, CA

December 2007 to December 2008

Duties: Create national and international ad revenue with-in the network via direct response, branding and ad agency relationships.

Accomplishments: Immediately met sales goals and extended client base around the world. Developed Studio Campaigns with Warner Brothers, Paramount, Lion's Gate and Starz. Grew returning campaigns each month by an additional 100%.

Senior Media Buyer, International Ad Placement

Cyberflow Solutions - Los Angeles, CA

June 2004 to December 2007

Duties: Place ad buys internationally to gain greater site exposure while meeting a basic cost per acquisition.

Accomplishments: Re-organized the dating vertical to generate more memberships with ad buys. Increased membership sales by 50% and drove up internet ranking. Increased ad agency contacts throughout the United Kingdom and United States.

Senior Account Executive, Internet Ad Sales

411 Web - Los Angeles, CA

April 2003 to May 2004

Duties: Increase ad sale revenue internationally via search engine optimization, banner ad placement, viral campaigns and e-mail solicitation. Strengthen ad agency contacts.

Accomplishments: Successfully brought U.S. client base into U.K., Mexico and North American marketplaces. Accounts included Ford Motors, Murad, Pacifica Hotel Group.

Senior Account Executive, KBIG and KOST Radio

Clear Channel Communications - Los Angeles, CA

March 2001 to March 2003

Senior Account Executive

Ticketmaster/Citysearch.com- Los Angeles, CA

September 1999 to January 2001

Account Executive, Internet Ad Sales and Marketing

Duties: Launched Los Angeles office focusing on the real estate vertical. Created rapid revenue growth in a short sale cycle with a high closing ratio. A highly effective on-line guerilla ad sales approach led to additional job responsibilities and eventual training of the national real estate sales force.

Accomplishments: Top producer and multiple award winner in the Los Angeles office.

Regional Director, Affiliate Sales and Marketing

The Golf Channel - Los Angeles, CA

May 1997 to August 1999

Duties: Responsible for all aspects of cable affiliate relations including distribution, marketing, local ad sales, and network training. Solely responsible for developing internet ad sales division. Successfully managed multiple state territory while exceeding subscriber growth goal by 20%.

Accomplishments: Converted national and regional cable systems of TCI Cable Vision, Charter Communications, Time Warner, and Falcon Cable to carry channel and establish an on-line relationship with golfchannel.com.

Affiliate Relations Director-Western Region

Kaleidoscope Television - Los Angeles, CA

October 1995 to April 1997

Account Executive

TCI Cablevision of Scottsdale - Scottsdale, AZ

July 1991 to September 1995

Commercial Account Manager

Duties: Responsible for commercial accounts sales division, which included new product development and management of existing corporate business accounts.

Accomplishments: Launched Digital Music Express, named employee of the month three times.

Education

Bachelor of Science in Station Management

Arizona State University - Tempe, AZ

1991

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