Brand Manager Marketing, Market Research, Data Analysis

MRUNMAYI BHURKE

Harrison, NJ ***** *********.**@*****.*** 551-***-**** LinkedIn

A pharmaceutical marketing professional with 4+ years of experience in data analysis, data visualisation, market research, product development and brand strategy. Proficient, detail-oriented, result-driven expert in brand management and forecasting with a strong background in management and interpersonal skills. Currently pursuing an MBA in business analytics with focus on developing business intelligence to improve procedures and streamline implementation.

SKILLS

Microsoft Office Suite (Advanced excel, Word, PowerPoint, Access) Corporate Communications Product development Strategic planning Market Analysis Brand development R programming Predictive modelling Data analysis Marketing research SQL and databases Tableau Data Visualization Visio MS Access

EXPERIENCE

Lighthouse Guild New York, NY

Project Research Assistant - Internship Oct 2022 - Current

Manage two projects independently by designing survey questions on SurveyMonkey to carry out qualitative and quantitative research on staff and on volunteers/interns. The data is gathered and analyzed using Excel Pivot, and visualized using PowerPoint and Tableau to provide solutions

To ensure data reliability, help in the collection of client information by developing forms and maintaining data by creating databases in Access

Coordinate with cross-functional department heads to identify needs and areas of improvement.

Alembic Pharmaceuticals Ltd Mumbai, India

Brand Manager April 2020 - July 2021

Designed campaigns and promotional inputs for brand registration achieving the highest sales result since inception of CLOFF (Clarithromycin, revenue $3.7 million)

Improved doctor-medical representative engagement to move CLOFF to the number 2 position in market, number 1 in Pediatric and ENT market segment by achieving highest ever market share of 24%

Presented annual brand plans and strategies to various stakeholders while monitoring financial aspects of brand

Developed periodic analytical reports from internal (primary & secondary) and external IMS health, SMSRC scrip data sources to monitor sales trends, conduct in-depth competitors’ analysis, identify market opportunities, to drive brand sales and growth

Reviewed strategies executed and obtained market insights for brand building, and market analysis to identify strategic gaps

Created marketing strategies to gain market share and achieve top & bottom-line growth for the brand

Asst. Brand Manager Jan 2019 - March 2020

Built Vitaresp Fx (Montelukast + Fexofenadine) in a respiratory market by increasing productivity and conversion of a prescriber base achieving highest ever sale of $2.2 million annually

Developed brand campaigns for both internal and external customers through in clinic marketing activations creating noise level for the brand and increasing market share by 5%

Collaborated with Sharkoferrol D3 Senior Brand Manager to launch the product achieving number 1 position among pediatric segments

Travelled pan-India to further develop competitive strategies to counter competition

Organized and managed numerous seminars, workshops, and meetings for doctors and launched a digital app called EmergENT for ENT fraternity.

Management Trainee – Marketing June 2017 - Dec 2018

Identified the critical success factor by segmenting and targeting the customers (General Practitioners) to build the

Livfit ($2 million) brand excitement through in clinic campaigns, promotional inputs for effective brand registration and prescriber base increase

Conducted training programs, refresher programs for the Internal customers

INTERNSHIP PROJECTS

Sun Pharmaceutical Industries Ltd Mumbai, India

Summer Intern – Market Research May 2016 - Jul 2016

Worked with the marketing and sales team on a project to understand the usage pattern of High Intensity Statins in the management of Acute Coronary syndrome

Conducted an exploratory and descriptive research to collect and analyze prescribing pattern of high dose statins among Interventional Cardiologist & for potential business expansion through stratified random sampling and later, presented the findings to the marketing team and stakeholders

ACADEMIC PROJECTS

NYC Airbnb Price Prediction April 2022 – May 2022

Using R programming, ensemble models were built to predict price for a set of Airbnb rentals. Using a dataset describing more than 40000 NYC Airbnb listings along with 90 variables, performed exploratory data analysis, data cleaning, feature engineering, and model train-test validation.

Restaurant Database Management Systems July 2022 – Aug 2022

Identified a set of requirements for a system suitable for the restaurant business. Designed an E-R diagram for a database that models the restaurant business, then transformed it into a normalized relational database design with a set of tables, each with an appropriate attribute, a primary key, and appropriate foreign keys to represent one-to-one and one-to-many relationships. Was also introduced to SQL.

Tableau Nov 2022 – Dec 2022

Created dashboard and presented a story on Commercial airplane flight delays in the United States between 2011-2020

Created dashboard and presented a story on startup companies around the world that have been valued at $1 billion or more

CERTIFICATIONS

Google Certification- The Fundamentals of Digital Marketing Data Camp – R, SQL (ongoing)

Business Integrated Training to Enhance Skills- 20 learning & growth plan certifications

ACHIEVEMENTS

Awarded “ACE- A Champion Entrepreneur for brand building Awarded creative campaign designer 2019

Recognized for presenting Best Capstone Summer Project presentation .

Certified ‘Level 4’ on key leadership & team attributes during SLIP-I program of SIESCOMS 2015

EDUCATION

Pace University, Lubin School of Business New York, NY

Master of Business Administration (MBA) – Business Analytics May 2023

Awarded Graduate Merit Scholarship for distinguished academic record 3.89 GPA

SIES College of Management Studies Mumbai, India

Post Graduate Diploma Management Pharmaceutical Marketing, 3.7 GPA May 2017

VIVA Institute of Pharmacy Mumbai, India

Bachelor of Pharmacy 3.5 GPA Apr 2014

EXTRA & CO-CURRICULAR ACTIVITIES

Part of CORPORATE INTERACTION SESSION COMMITTEE in SIESCOMS.

Participated as a presenter of a research network on “Nicotine as a Chewing Gum” at RX Tech Festival, Mumbai “Use of Green tea in cosmetics” at inter-collegiate research convention “Avishkar 2010-11” at University of Mumbai.

Language: Fluent in English, Hindi, Marathi

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