MICHAEL A. MAURER Cell 440-***-****

*** **** ***** ****** adve5e@r.postjobfree.com

Euclid, Ohio 44132

Summary:

Accomplished marketing management professional of over 30 years, with highlights in

consumer products and demonstrated success in:

•Brand Management with P&L Responsibility

•Management of New Product Development and Product Life Cycle

•Sales and customer support

•Knowledge of Automotive, Agriculture, Hardware, and Industrial markets

•National Account Sales Support — Wal-Mart, Lowe’s, Home Depot, and Auto retailers

•Overseas sourcing travel — China and Germany

•Business Plan Development —Strategies and Tactics

Experience:

WINSTON PRODUCTS LLC May 2021 — December 2022

SR. Product Manager for $90 million consumer products company — Markets: Auto and

Hardware.

Worked closely with Sourcing department to develop new sources in India / Viet Nam.

Created Optimized Product Content for PIM use.

Accomplishments:

Launched expandable garden hoses and “uprated” Adjustable Ball Mount Bar.

Pioneered new Gate Chart Process for New Product Development.

Organized new system for phasing out older products and final obsolescence.

REESE PRODUCTS – HORIZON GLOBAL June 2010 — April 2021

SR. Product Manager for $180 million towing accessory company — Markets: Auto and

Hardware.

•Maintained $90 million in product line responsibilities.

•Championed new product introductions - identifying needs and market validations.

•Product financial management - margin enhancement, cost reductions, and sell price.

•Manage staff - Engineering and Graphic Arts.

Accomplishments:

•Grew new product sales 7% in a flat market.

•Introduced 88+ new products in seven years. New business value $6.5 million.

•Refined Gate Chart New Product Development process.

•Worked closely with overseas factories and global sourcing office.

Stride Tool April 2006 — May 2010

Marketing Manager for $50 million hand tool company — Markets: HVAC, Auto and

Hardware.

•Head up new product manufacturing process.

•Manage staff - Product and Marketing Coordinators and Graphic Arts.

•Direct creative design - website, catalog, packaging, and press releases.

Accomplishments:

•Responsible for New Product Portfolio

•Spearheaded launch of six new successful tools - $760,000 new business value

Worens Group Jul 2002 — April 2006

Director of Marketing for $19 million metal working company — Markets: RV and

Agriculture.

Pennzoil — Quaker State Company 2001

Market Promotions Manager for $172 million consumer products division — Brands:

Blue Coral, Rain-X and Slick-50.

Decorative Veneer, Inc. 1999 - 2001

Product Manager for $6 million healthcare “patient room" furniture business.

Arrow International 1998 - 1999

Product Manager for $95 million public gaming business.

Quaker State Company - Blue Coral-Slick 50, Ltd. 1992 - 1998

Sr. Brand Manager for $165 million consumer products division of Quaker State,

dealing in automotive appearance and “under the hood” chemicals.

Accomplishments:

•Grew Black Magic brand $28 million. Results established entire new $80 million

category for tire care. Launched protectant and captured 7% market share in

the first year.

•Introduced 30+ new products in five years with the establishment of a New

Product Development Committee. New business value $40 million.

Loctite Corporation 1988 – 1992

Market Development Manager for $100 million marketer of consumer adhesive products.

Computer: Microsoft Office, Adobe Creative Suite. ERP systems: CMS, GP. PIM – Pricedex, Salsify and Plytix. enterProj

Education: John Carroll University, B.S.B.A., Major — Marketing

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