JACK FERRIS

707-***-**** advdr0@r.postjobfree.com San Francisco, CA

MEDIA RELATIONS PROFESSIONAL

Skilled storyteller with over a decade of experience managing projects & campaigns

Detail-oriented, quality-focused marketing professional with extensive experience across all service lines. Strong planning and project management capabilities with a proven track record of excellent leadership. Vast experience working with technology, business, and security trade media. Broad editorial experience as a content curator across all platforms. Highly motivated self-starter with the highest standards of performance. Substantial background in journalism across both digital and traditional platforms. Ability to multitask, manage deadlines, and communicate priorities effectively. Proficient writer and communicator with an unmatched ability to connect internally and with an audience.

PROFESSIONAL EXPERIENCE

Tinuiti 2021- Present

Tinuiti is a digital marketing agency that offers expert practitioners, platforms and technology with results delivered across Streaming TV, Google, Facebook, Amazon and more. Clients include the NFL, Etsy, Nestle, and Converse.

Account Manager, Client Growth Team 2021 - Present

Position requires operational knowledge of all offered service lines including Paid Search, Social, CRM, Email, OTT, and Display among others.

Responsible for the team’s largest single sale (valued north of $700K annually)

Develop and maintain relationships with clients to understand their valued KPIs, seasonal business trends, and monthly/quarterly/annual revenue goals.

Consistently participate in external pitches to prospective net new clients.

iHeartRadio / San Francisco, CA January 2019 – February 2023

iHeartRadio functions as the national umbrella brand for iHeartMedia’s radio network, the largest radio broadcaster in the United States.

Radio Anchor, Sports & News 2019 - 2023

Write, produce and broadcast content across iHeart affiliated radio stations across Northern California.

Schedule and conduct live interviews with local newsmakers including US Congress Representatives and local athletes.

Made daily editorial decisions as a content curator to ensure the audience the most relevant broadcast possible.

KXLY-TV / Spokane, WA October 2016 – October 2018

KXLY is the local ABC affiliate that serves Eastern Washington, Northern Idaho and Western Montana. KXLY regularly represents the Spokane market as the region’s most viewed station. It is owned by Morgan Murphy Media out of Madison, Wisconsin.

Sports Anchor 2016 - 2018

Shot, wrote, and produced weekend sports segments covering Seattle professional sports as well as local college and high school athletics.

Worked closely with local Sports Information Directors and established relationships that led to crucial information as news broke.

Regularly did remote work from high profile sporting events including the 2017 Final Four.

Good Morning Northwest Reporter 2016 – 2018

Booked and executed live interviews on the Inland Northwest’s highest rated morning show.

Researched and evaluated the local political, economic and social events to ensure the most relevant content.

Curated potential content on a daily basis by sifting through storylines on both a national and regional level.

Abandoned plans and improvised on tight turnarounds as breaking news presented itself.

Breaking news included major car accidents, plane crashes, shootings, house fires, wildfires and more.

Continued…

JACK FERRIS

Page Two 707-***-**** advdr0@r.postjobfree.com San Francisco, CA

KPQ / Wenatchee, WA October 2015 – October 2016

KPQ is a terrestrial radio station that serves Central Washington out of Wenatchee. It is one of 5 stations in the Cherry Creek Radio network located in Wenatchee.

Sports Radio Host 2015 - 2016

Conceptualized and developed the region’s first sports radio program from inception to broadcast.

Worked daily with management and promotions team to ensure the show was properly marketed.

Developed and articulated opinions daily on various stories coming from the NFL, NBA, MLB, NHL, and collegiate athletics.

Held recurring meetings with sales team to strive for and eventually achieve the most profitable 3 hour portion of the clock for the company.

PAC-12 Network / San Francisco, CA August 2012 – October 2015

The Pac-12 Network is a sports-oriented digital cable and satellite television network owned by the Pac-12 Conference. It also operates a group of six regional sports channels focusing on different schools within the conference.

Features Producer 2013 - 2015

Researched classic football and basketball games in the history of the conference, selected those with the highest cultural and emotional impact and pitched to management.

Scheduled, travelled and conducted interviews with coaches, players and announcers associated with the games across the country.

Wrote the script and oversaw the editing process for each and every 60 minute production.

Screened for management and implemented notes all the way through the program’s premiere airdate.

Production Assistant 2012 - 2013

Edited and published video elements on a deadline during live studio productions.

Coordinated and implemented graphic elements to support live productions from the control room.

Pitched content and segment ideas during daily production meetings.

Promoted to Features Producer within a year of initial hiring.

KCBS / San Francisco, CA March 2011 – November 2012

KCBS is the longest running all news radio station in the San Francisco Bay Area. It has been and remains the journalistic standard in the region for decades.

Production Assistant 2011 - 2012

Edited and published audio elements constantly throughout a daily 8-hour shift.

Received tips from the 24-hour hotline and coordinated with producers if deemed credible.

Repurposed digital versions of the linear stories for the website and social media platforms.

EDUCATION

Bachelor of Arts in Broadcasting/Communications 2006 – 2010

Gonzaga University; Spokane, Washington

AREAS OF EXPERTISE

Cross Functional Team Leadership • Editing • Copywriting • Copy Editing • Brand Awareness • Writing • Project Management

Content Development • Quality Control • Proofreading • Vendor Relations • Hiring/Mentoring • Delegation • Deadline Driven

Problem Solving • Freelancer Relations • Audience Engagement • Site Views • Audience Development • Unique Visitors

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