Ian Whitman
Chief Strategy and Operating Officer
Los Angeles, CA • 442-***-****
***********@*****.***
www.linkedin.com/in/ianwhitman/
PROFILE
Visionary strategy and operations
executive with an extensive track
record of success taking the
operational, technology, sales, and
marketing capabilities of companies
to new levels of performance. Adept
at partnering with leaders across all
areas and levels to foster synergy,
drive continuous improvement, and
build unified strategies to achieve
shared business goals. Skilled at
leveraging competitive intelligence,
best practices, and the latest
enterprise technologies to develop
solutions to overcome challenges of
all complexities and position
companies for impressive growth
within highly competitive markets.
Excel at building, training, and
optimizing the performance of teams
that exceed organizational and client
expectations. Passionate about
creating world class cultures that
promote professional development,
accountability, innovation, and
teamwork as keys to achieving
operational excellence.
CORE STRENGTHS
• Executive-Level Leadership
• Operations Management
• Strategic Planning & Analysis
• Sales & Marketing
• Business Development
• Brand Management
• Organizational Development
• Business Transformation
• Enterprise Solutions
• Change Management
• Continuous Improvement
• Project Management
• Budgeting & Cost Control
• Team Building & Leadership
• Staff Training & Development
• Performance Management
• Cross-Functional Collaboration
• Complex Problem-Solving
• Negotiation & Persuasion
PROFESSIONAL EXPERIENCE
ONE WEEK BATH, Los Angeles, CA 2021 – Present
Strategy & Business Development Consultant
Contracted to be the guiding force behind sales and business development, increasing revenue and market share for a top home renovation and remodeling firm generating $15M+ in sales annually.
• Analyze market trends and rollout out new strategies to expand market reach and customer portfolio.
• Ensure staff utilize best customer service practices to maximize customer engagement, satisfaction, and retention.
• Provide ongoing training and coaching in sales and business development techniques to drive sales in the competitive market.
• Made a powerful impact on operational capabilities by spearheading a migration to new enterprise technology platforms.
ILLI COMMERCIAL REAL ESTATE, Los Angeles, CA 2019 – 2021 Strategy & Business Development Consultant
Delivered a powerful growth strategy for the top commercial real estate firm to reposition the brand in the competitive market, while evolving to meet the challenges of the rapidly changing real estate landscape.
• Designed/implemented a new, cloud-based infrastructure to replace outdated legacy systems and improve overall business capabilities.
Introduced Salesforce and Dialpad to enhance call capture/deliver capabilities, increasing close rates and productivity by over 25%.
Transformed the group into a mobile-first, digital-focused company, streamlining operations and maximizing efficiency.
• Leveraged digital and social media marketing campaigns, as well as a SEO-optimized website to expand online visibility, boosting traffic.
• Led agent recruitment, professional development, and certification, doubling headcount to create a team of 25+ next-generation brokers.
Achieved a dramatic boost in overall business performance, while building a best-in-class culture and reducing staff turnover. ROSANO CAPITAL PARTNERS, Los Angeles, CA 2011 – 2019 Chief Strategy & Operations Officer
Key member of the C-suite team driving the organizational business strategy for a residential and commercial real estate startup. Architected a dynamic strategy that yielded 30% YoY revenue growth over eight years, continually exceeding annual budget and profit targets for the multi-city, regional brokerage.
• Launched new business lines to increase business capabilities, including Property Management, Real Estate Financing, and more.
• Succeeded in scaling operations, sales pipelines, HR, branding, and marketing, among other areas, while onboarding over 100 brokers to support and drive the organizations rapid growth.
This included overseeing strategic digital marketing efforts to achieve 68% growth in organic searches and 62.81% growth in organic traffic on average each year.
Page 2 2
• Continued to create a state-of-the-art technology infrastructure, including adding new data management systems and Salesforce to enhance sales, reporting, and account management capabilities.
Named San Diego’s Top Tech Executive in 2017 in recognition of changes.
• Focused on transforming the culture to make the firm into an employer of choice and remain competitive, including restructuring HR operations and crafting best-in-class employee professional development and engagement programs. Resulted in multiple accolades, including:
Honored among the Silicon Review's "50 Fastest Growing Companies of the Year 2017."
Earned mention as #9 on Fortune’s “Best Small Business Workplaces 2016.”
Ranked #11 on the Los Angeles Business Journal’s list of “50 Best Small Businesses.” AVALON DESIGN BUILD, Los Angeles, CA 2001 – 2011
President / Chief Operating Officer (COO) / Owner
Built the company from the ground up and continued to transform the independent design-build firm to take the startup from generating $100K in revenue annually to over $15M annually by the final year.
• Assumed full ownership of the business strategy, operations, marketing, sales, project management, and other key leadership functions, while building a project portfolio averaging 50+ client projects annually.
• Forged strong relationships with a select network of financial partners to raise capital for projects.
• Designed advanced concepts for residential, urban, and mixed-use properties, while value-engineering concepts to reduce costs by over 20%, with no negative impact on quality. ECLIPSE DESIGN & DEVELOPMENT, Los Angeles, CA 1993 – 2001 Owner / Vice President of Operations
Launched a residential design and development firm and directed all operations, business development, marketing, sales, projects, financial partnerships, client relations, investor relations, and other business areas, culminating in over $20M in real estate transactions closed on over eight years.
• Drove impressive growth via earned media and press coverage from regional/national media groups such as the Discovery Channel, CBS News, ABC, and the Los Angeles Times, among others. EDUCATION
Master of Arts in Psychology, Phillips Graduate University Bachelor of Arts in Political Science & Business Administration, University of California Los Angeles PROFESSIONAL DEVELOPMENT
Disruptive Strategy with Clayton Christensen, HBX
PUBLICATIONS
Investing in Diversity, Harvard Business School Online – Feb. 1, 2015 Homogeneous Workplaces Produce Same Results, globest.com – Feb. 12, 2015 The Millennial Mentality-Why Team Diversity Should Be A Top Priority, Hispanic Today – MAY 20, 2015 VOLUNTEERISM
Food Sorting at the Los Angeles County Food Bank Executive Board Member, YMCA Volunteer Tutor, 826LA / Committee Member, Urban Land Institute