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UX Writer, Copywriter

Location:
Castro Valley, CA
Posted:
March 29, 2023

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Resume:

DAYAN

THORNE

*****.******@*****.***

650-***-****

Hayward, CA 94542

As a bilingual UX Writer, my goal is to create intuitive and accessible technology experiences for all users. With a diverse background in technology, finance, and education, I bring a unique perspective to every project. I specialize in crafting error messages, microcopy, and conducting user studies using best practices and tools such as Figma, Miro, and Notion. My passion for user-centric design drives me to optimize performance and usability, delivering high-quality content that resonates with users. PROFESSIONAL SUMMARY

Coverflex Internship - UX Writer

Remote • 01/2023 - 03/2023

As a UX writing intern at Coverflex, I researched and revised error messages, style guide, and taxonomy to enhance clarity, consistency, and usability. I collaborated with cross- functional teams to ensure alignment with business goals and user needs. Demandbase - Sales Development Specialist

San Francisco, CA • 04/2021 - 08/2022

Successfully expanded the market reach of the ABX platform to mid-market and enterprise customers, enabling sales teams to overcome data fragmentation. Conversica - Sales Development Representative

Foster City, CA • 02/2020 - 04/2021

Successfully managed the sales pipeline for a leading provider of Conversational AI for business, consistently meeting monthly metrics and quota goals. Swing Education - Account Executive

San Mateo, CA • 04/2019 - 02/2020

Structured, negotiated, and closed high-value contracts for a platform that connects substitute teachers to schools in need.

Google Play, VACO - Developer Support Specialist

Mountain View, CA • 08/2018 - 04/2019

WORK HISTORY

Conducted competitor and conversation-mining research to identify opportunities for enhancing the user experience

Performed stakeholder interviews to align on business goals and ensure a shared vision

Revised 50 error messages to improve clarity, conciseness, and alignment with the style guide, resulting in increased user comprehension and satisfaction

• Conducted A/B testing to verify the effectiveness of the redesigned error messages Collaborated with GAD executives to identify and capitalize on expansion opportunities

Conducted persona-based email outreach campaigns with A/B testing, resulting in a demonstrated success and eventual adoption company-wide

Coached and trained new members of the SDR team to gain an advanced understanding of our products and services

Acquired new accounts worth $75M+, expanding the sales pipeline for mid-market and enterprise clients

Achieved a 15% increase in conversion rates by implementing outbound strategies and targeted campaigns based on industry and persona segmentation

Generated a $500K sales pipeline by consistently achieving monthly targets of 6 Sales Qualified Opportunities (SQOs) per month

Successfully established a new market for private and charter schools in highly competitive states such as Texas, Arizona, and California

Significantly increased brand awareness and customer base by coordinating outreach campaigns in collaboration with the Marketing team

Secured $300K in deals, driving notable company revenue growth. Recognized for generating 60 Sales Accepted Leads (SALs) and successfully closing 40 new accounts

UX SKILLS

Design: Wireframing, Prototyping,

Storyboarding, Content Models,

Information Architecture.

Writing: Tone, Style, Voice, Microcopy,

Empathy, Localization, User-Centered

Writing.

User Research: Survey Creation, A/B

Testing, Research, User Testing, User

Personas, Analytics, Usability Testing,

Interviewing, Focus Groups.

Project Coordination: Documentation,

Cross-Functional Collaboration,

Communication, Problem Solving,

Flexibility, Time Management, Attention

to Detail.

Tools: Figma, Miro, Notion, Asana,

SurveyMonkey, UseBerry, Mailchimp,

HubSpot, FormAssembly, Microsoft

Office, G-suites

Skills: SFDC, LeadIQ, LinkedIn, Outreach,

Seismic, ZoomInfo, Qualified, Vidyard,

Groove

CA State University

East Bay

Bachelor of Science: Communication

Disorders And Sciences

UX Writing Hub

2023

No Degree: UX Writing Academy Training

Program

Berkeley Extension

2018

No Degree: Full Stack Bootcamp

New York University

2016

No Degree: Legal Translation: English To

Spanish

EDUCATION

Provided timely Android app development support to top-tier partners such as Disney, HBO, and Verizon, delivering exceptional results on tight deadlines. Fremont Bank - Private Banking Associate

Fremont, CA • 07/2017 - 03/2018

Managed onboarding, product assessments, and customer health checks for VIP clients as a private banker at a local SF bank.

BUILD - National Program Associate

Redwood City, CA • 03/2016 - 07/2017

Managed administrative tasks for entrepreneurship programs designed for underserved high school students.

Wrote and delivered training materials and coached new hires, enabling them to enhance their individual performance and teamwork capabilities

Processed queue-based customer support tickets at a rate that was 20% higher than the daily target, with an average of approximately 100 daily tickets completed

Conducted detailed account analysis and provided tailored recommendations to meet the needs of strategic enterprise clients

Drove sales growth by generating over $1M in revenue through successful cross-selling of products and services

Achieved a remarkable 30% portfolio expansion by fostering stronger relationships with clients, increasing engagement, and driving referrals

Conducted surveys and focus groups to gather insights into user motivation and satisfaction levels, and synthesized data to inform program improvements

Researched scholarships available to students and identified the most effective productivity tools for our team

Handled data entry, auditing, and reporting to ensure accurate and up-to-date records

WEB PRESENCE

• Portfolio: https://bit.ly/dayan-thorne-portfolio

• Linkedin: https://www.linkedin.com/in/dayan-thorne/



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