ZEYNEP DAMARLI
510-***-**** –*****************@*****.***
WORK EXPERIENCE
VACO at Google Sunnyvale, CA, USA
Search Ads and Creative Review, Content Reviewer Sep 2018 - …
● Review content which are servable over the client's ad network that are viewable by users and advertisers
● Review and analyzed a target number of contents based on a set of internal policy guidelines
● Identify areas for improvement or creating strategies to reach goals and analyzing content and topics for effective quality assurance TURKIYE FINANS KATILIM BANK Istanbul, Turkey
CRM, Data Analyst Jan 2014–
Nov 2015
● Utilized SAS and SQL to analyze customer data to develop tailored strategies to increase sales to specific customer segments
● Analyzed to highlight the sales potential of different products both of corporate and retail segments
● Implemented ad hoc & periodic one-to-one marketing through all available channels within the capacity limits of each channel
● Produced campaign target customer groups to a variety campaign offers with objectives of upsell, cross-sell, churn reduction and activation
● Measured campaign performance
● Assisted onboarding strategy development for corporate and retail segments
● Assisted the onboarding processes of new customers to increase the depth of relationship with the customer and the cross-sell ratio
& activation
● Supported 1-to-1 campaigns and measured the monetary contributions of analytic processes TURKIYE FINANS KATILIM BANK Istanbul, Turkey
CEO Assistant Feb 2011– Jan 2014
● Provided business and administrative support to the CEO and the other Board members of a nationwide Bank with over 3,500 employees and 330 Branches
● Assisted the CEO as appropriate with timely management of communication, independently composing letters, memos, presentations and other documents requiring interpretation, monitoring follow-up with all distributions that required answers, response and written replies.
● Assisted the CEO with the creation of the monthly board packet, including compiling reports from several sources, formatting, editing and distributing as needed.
● Coordinates travel arrangements and process expense reports for the CEO
● Assisted in ad-hoc reports special projects as needed
● Trained, coached or guided other administrative staff when required 3 SEAS CAPITAL PARTNERS Istanbul, Turkey
Financial Analyst Mar 2005–Oct 2006
● Assisted financial models and analytical support for M&A, restructuring & special situations, and transaction opinion deal teams Assisted by preparing strategic, economic, and valuation analyses
●
● Provided company, industry, market and competitor research Coordinated e-mail/phone communications with IMAP
(International Mergers and Acquisitions Partners) in Europe, America, Asia, and Middle East EUROPEAN UNION INFORMATION CENTER Istanbul, Turkey Director Assistant Feb 2004–Feb 2005
● Created monthly statistical reports about visitor’s demographic information by presenting to the Director
● Provided information on EU funding programs and referred visitors to appropriate resources
● Coordinated events for students and other non-governmental organizations (NGOs) EDUCATION&COURSES
UC BERKELEY EXTENSION Belmont, CA, USA
Data Analytics Aug 2018-Feb 2019
ISTANBUL BILGI UNIVERSITY Istanbul, Turkey
Master of Science in Financial Economics July 2006 Bachelor of Arts in Economics
July2002
SKILLS
Computer SQL, SAS, SPSS, JavaScript, Python, Tableau, Machine Learning, Big Data, R, HTML, CSS, MS Office Languages Turkish (Native), English (Fluent)