Marketing & Communications

CAROLINA SILVA

Marketing & Communications

CONTACT: +1-305-***-**** • *************@*****.*** • @CarolaSilva25

EDUCATION

**** - ****

FLORIDA INTERNATIONAL UNIVERSITY

Master of Science, Marketing

GPA: 3.6 Dean's List

2015 - 2018

MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN

Bachelor of Arts, Fashion Merchandising

GPA: 3.9 magna cum laude

WORK EXPERIENCE

Drive Social Media

COPYWRITER, Nov 2020 - Present

• Developed content ideas and copy for digital advertisements, case studies, newsletters, video storyboards, shot lists, and Google PPC ads for over 80 clients across different industries

(including beauty, jewelry, fashion, retail, hospitality, sports, and more).

• Delivered data-driven copy that produced, on average, a 3x return on investment and 10x return on ad spend for clients advertising on Meta platforms (Facebook and Instagram).

• Produced web copy and wrote SEO-focused articles to help clients rank higher on Google, increase web traffic organically, and reach a larger audience to convert more users into customers.

Igenomix

MARKETING ASSISTANT, Nov 2018 - Aug 2019

• Developed SEO content for the U.S. and Canada websites that optimized Google search results and propelled the traffic to increase by 83%.

• Analyzed and interpreted data to develop content for marketing materials (online and print) relevant to the target audience.

• Coordinated the company's attendance at congresses and conferences and organized different events for the company with budgets of up to $200,000. 2018

Ocean Drive Magazine

MARKETING AND PR INTERN, Feb 2018 - Jun 2018

• Assisted in creating multi-channel marketing plans and collaborated with team members to increase brand awareness.

• Tracked and analyzed web analytics to recommend proactive adjustments to strategies.

LANGUAGES

Spanish - Native

English - Native

French - Proficient

CERTIFICATES

Lean Six Sigma - Green Belt

HubSpot - Content Marketing Certification

Google Ads Fundamental

Google Analytics Individual Qualification

Google Ads Search Certification

Contact this candidate