Graphic Design Ux

Marta Moreno

Work Timeline

****- ****

Product + UX Strategist

Sample Clients: AWS, Millicom, Merck,

Mohawk, Harvard Pilgrim, Morningstar,

U.S. Department of Energy, World Bank

**** - ****

VP of Product + Cofounder

Culina Health

Nutrition Mobile App (Users)

EHR Desktop App (Dietitians)

UX + Product Design Lead

M+V

2014 - 2015

2015 - 2016

Spark451

Sample Projects: Arcadia University, ABC

Family, The Oscars, Manhattan College,

Proprietory CRM

Sample Projects: Chef Jose

Andres, Zagat, Hispanic Society

Museum New York, Ritualist

UX Strategist

U.S. Department of Energy: Led a team in creating an AI interface to predict and detect vulnerabilities within the grid. Reduced vulnerability to cyber attacks for over 100 US utilities. Sample Accomplishments

2016 - 2021

Lead UX + Product Advisor

NYU Future Labs

Consultant

Product & UX Strategist

2007-2012

Rey Juan Carlos University, Madrid

Business Administration

BA, MBA

Education

Rey Juan Carlos University, Madrid

Advertising & Design

BA, MA

2007-2012

Human Computer Interaction for AI

MIT 2017

*****.******.***@*****.***

+1-781-***-****

Worked with 50+ Startups

Concept creation, documentation of requirements, wireframes UX, UI and design reviews

Conceived a practical application for algorithm

Architecture, use cases, personas, UX and UI

Interviews, personas, content strategy, competitive analysis, prototypes, product design and accessibility updates Heuristic analysis, wireframes, sitemap, userflows, interviews, usability testing

Hello Vera: Conceptualized, designed and launched one of the pioneer chatbots leveraging AI and a CRM. Acquired by Google. Millicom: Led a team of 20 designers to relaunch consumer app for main Latam telecom provider. Implemented new design system for iOS & Android and unified previously disparate CX across the region. Led to largest growth in the history of the app and ratings increasing from 2 to 4.1 in the Playstore. Architected, designed & launched a payments platform and a Wallet. Ritualist: Designed a consumer beauty app, recognized by GDUSA with the American Graphic Design Award.

Morningstar: Designed and launched a new product and premium experience for large institutional investors. Culina Health: Designed data architecture and AI metadata strategy to collect more datapoints than any EHR in the market. Data strategy, UX, UI, prototypes, interactions

Origen.ai: Designed a web-app for oil refineries to reduce emis-sions. Saved +8% on emissions & over $10M per sensor. Skills

Human-Centered Design • Qualitative & Quantitative Research • User and Customer Experience • User Interface Design • Product Vision, Strategy and Planning • Content & Data Strategy • Testing UX • Ul • Strategy Docs • User Flows • Concepts • Wireframes • Mockups • Branding • Style Guides • Libraries • Prototypes • Interactions • Flows • Mobile & Web apps • HTML/ CSS • Personas • A/B & Usability Tests • Cardsorting • Interviews • Walkthroughs • Specs • Roadmaps • Accessibility Design system, UX, UI, prototypes, interactions, accessibility

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