WORK EXPERIENCE

Graphic Design Specialist ****-**22

Insight - Montreal, Qc

Joined the marketing team at this Fortune 500 IT company designing and producing art and copy layouts for visual communication media, including collaterals, large format graphics, social media, and digital marketing campaigns, closely following the branding guidelines to preserve its consistency.

Designed the layout and graphics of web banners which improved ad performance and conversion rate by 8.5%

Collaborated with Marketing, and HR teams to design graphics, boosting social engagement by 17%

Crafted promotional materials such as canopy tents, feather flags, posters, and signage to use at 25+ tradeshows and nationwide events Contractual Web / UI-UX Designer 2018-2020

TFONIA - Montréal, QC

Main mandate objective was to create a user-centered website, a new app, and a web portal, executing all stages: competitor analysis, user requirements, wireframing, concept design, prototyping, user testing and project launch.

Improved the end-to-end experience of the website by conducting usability reviews, identifying UX issues, and submitting redesign proposals

Designed a mobile app from start to finish (research, design, test, deploy) which generated a 32% growth in active users within the first 2 months

Created a user-friendly web-hosting portal that helped contributors manage content more efficiently, communicate more fluidly with the host company, and facilitate interactions with their customers Freelance Graphic & Web Designer 2013-2018

Antonio Cardenas Designs - Montreal, Qc

Engaged in various projects to lend expertise to the design and production of marketing materials and brand identity in addition to providing WordPress implementation and web management services.

CONTACT

PROFILE

EDUCATION

AEC, Digital Environment

Design

UQAC NAD Montreal, QC

September 2021-January 2022

Bachelor, Interior Design

Yorkville University Toronto, ON

2014-2018

Bachelor, Marketing

Universidad Anahuac, Mexico City

1995-1999

AREAS OF EXPERTISE

Branding

Marketing Materials

UI/UX

Social Media Graphics

Photo Editing

WordPress Implementation

Presentations

App Design

TECHNICAL SKILLS

Photoshop

Illustrator

Adobe XD

InDesign

Lightroom

Wordpress

Basic HTMl & CSS

6 Gladys Ridge Road SW T3E 4J1

403-***-****

adv1hk@r.postjobfree.com

acjack.myportfolio.com

ANTONIO CARDENAS

GRAPHIC DESIGNER

Dynamic and innovative graphic designer with 6+ years of experience managing the design, layout, and production of all image assets and graphic strategy for both print and digital formats. Skillful in brand implementation, and development of engaging creative marketing materials, web design, UI/UX, and social media graphics. Strong conceptualization qualifications to build high-impact communication visuals related to current trends across diverse industries. Excellent interpersonal and collaboration skills; able to work autonomously or as part of a team, as required. Spanish native speaker, proficient in English, and fluent in French. WORK EXPERIENCE CONT.

Recommended and consulted with clients on the most appropriate graphic design options based on their overall marketing goals

Improved the functionality and look of web portals for the healthcare industry by implementing UI/UX design best practices

Designed creative advertising campaigns for a fitness center that brought in 450+ prospect clients Web Designer 2010-2013

Mindgeek Montreal, Qc

Worked closely with the project managers and developers of this global IT company to come up with creative and functional solutions for different websites

Increased by 20% the CTR of newsletters, web contests, and landing pages by implementing effective CTA design elements

Revamped the UI of websites from inception to final product, thereby increasing unique visitors by 15%

Managed multiple projects at the same time while under pressure to meet tight deadlines Antonio Cardenas 403-***-**** adv1hk@r.postjobfree.com Page 2

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