Graphic Designer Web
Resume:
WORK EXPERIENCE
Graphic Design Specialist ****-**22
Insight - Montreal, Qc
Joined the marketing team at this Fortune 500 IT company designing and producing art and copy layouts for visual communication media, including collaterals, large format graphics, social media, and digital marketing campaigns, closely following the branding guidelines to preserve its consistency.
Designed the layout and graphics of web banners which improved ad performance and conversion rate by 8.5%
Collaborated with Marketing, and HR teams to design graphics, boosting social engagement by 17%
Crafted promotional materials such as canopy tents, feather flags, posters, and signage to use at 25+ tradeshows and nationwide events Contractual Web / UI-UX Designer 2018-2020
TFONIA - Montréal, QC
Main mandate objective was to create a user-centered website, a new app, and a web portal, executing all stages: competitor analysis, user requirements, wireframing, concept design, prototyping, user testing and project launch.
Improved the end-to-end experience of the website by conducting usability reviews, identifying UX issues, and submitting redesign proposals
Designed a mobile app from start to finish (research, design, test, deploy) which generated a 32% growth in active users within the first 2 months
Created a user-friendly web-hosting portal that helped contributors manage content more efficiently, communicate more fluidly with the host company, and facilitate interactions with their customers Freelance Graphic & Web Designer 2013-2018
Antonio Cardenas Designs - Montreal, Qc
Engaged in various projects to lend expertise to the design and production of marketing materials and brand identity in addition to providing WordPress implementation and web management services.
CONTACT
PROFILE
EDUCATION
AEC, Digital Environment
Design
UQAC NAD Montreal, QC
September 2021-January 2022
Bachelor, Interior Design
Yorkville University Toronto, ON
2014-2018
Bachelor, Marketing
Universidad Anahuac, Mexico City
1995-1999
AREAS OF EXPERTISE
Branding
Marketing Materials
UI/UX
Social Media Graphics
Photo Editing
WordPress Implementation
Presentations
App Design
TECHNICAL SKILLS
Photoshop
Illustrator
Adobe XD
InDesign
Lightroom
Wordpress
Basic HTMl & CSS
6 Gladys Ridge Road SW T3E 4J1
******@**.***
acjack.myportfolio.com
ANTONIO CARDENAS
GRAPHIC DESIGNER
Dynamic and innovative graphic designer with 6+ years of experience managing the design, layout, and production of all image assets and graphic strategy for both print and digital formats. Skillful in brand implementation, and development of engaging creative marketing materials, web design, UI/UX, and social media graphics. Strong conceptualization qualifications to build high-impact communication visuals related to current trends across diverse industries. Excellent interpersonal and collaboration skills; able to work autonomously or as part of a team, as required. Spanish native speaker, proficient in English, and fluent in French. WORK EXPERIENCE CONT.
Recommended and consulted with clients on the most appropriate graphic design options based on their overall marketing goals
Improved the functionality and look of web portals for the healthcare industry by implementing UI/UX design best practices
Designed creative advertising campaigns for a fitness center that brought in 450+ prospect clients Web Designer 2010-2013
Mindgeek Montreal, Qc
Worked closely with the project managers and developers of this global IT company to come up with creative and functional solutions for different websites
Increased by 20% the CTR of newsletters, web contests, and landing pages by implementing effective CTA design elements
Revamped the UI of websites from inception to final product, thereby increasing unique visitors by 15%
Managed multiple projects at the same time while under pressure to meet tight deadlines Antonio Cardenas 403-***-**** ******@**.*** Page 2
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