Senior Designer Creative Director

PALMER CHEATHAM

Ridgewood, NJ ***** 310-***-**** **************@*****.***

SUMMARY

Veteran Senior Designer with expert knowledge in Intimates and a strong record of success working for 2 industry leaders in the global market. Highly effective at inspiring a team and bringing a deep understanding of market trends with a talent for delivering brand vision in an interactive, collaborative & evolving experience.

SKILLS

Proficient in Adobe creative

suite

Design Strategy

Presentations and

Demonstrations

Creative Writing and out of the

box thinking.

Design Development

Decision Making

Key Relationship Development

EXPERIENCE

08/2021 to Current Senior Designer Sexy Sleep/Luxe Lingerie Victoria Secret New York, NY

Mapped and charted strategies after identifying white space and big idea opportunities.

Inspired and motivated team to adhere to strategies, brand ethos and to push beyond their scope and comfort while adhering to calendar and process.

Create fashion concepts for Sexy sleep and Luxe lingerie while evolving the core assortment.

Collaborate with Color and Print and Raw Material teams to build cohesive and enticing seasonal stories.

Own and evolve design presentations to induce new customer experiences and captivate the teams both in person and virtually. Travel frequently to Asia to work with regional partners and garment vendors and to Europe for inspiration.

Partner with tech design and product development to ensure optimal fit and best cost.

Work closely with merchant partners becoming lockstep to maintain what's working and mine for what's next.

Present compelling concepts with the use of images, sketches, raw materials, design details and initial prototypes to Design/Merchandising leads and CEO.

01/2013 to 08/2021 Senior Designer Very Sexy

Victoria Secret New York, NY

Teamed with Launch team to create molded pads and fashion (v, u, and mono) wires.

Lead designer for the Luxe Lingerie/Very Sexy bra spaces (combined total of 25% of VS bras), including core bra frames and their surrounding pieces.

Launched Luxe lingerie with the Creative Director from concept to delivery.

Crafted key silhouettes for Luxe lingerie launch including original designs created with in house patternmaker. Bras range from constructed to unconstructed with artful uses of wires and no wires (using alternate methods for structure and support.)

Encourage and lead team in product creation while working alongside cross-functional teams and adhering to calendar, process and line plans.

Deliver clear ideas each season using images, sketches, raw materials, design details and initial prototypes to Design/Merchandising leads and CEO.

Collaborate cross functionally, pushing boundaries, and trying new ways to create relevant and emotional product.

Shop the competition locally, regionally and worldwide gaining robust knowledge of domestic/global markets and mining for new shapes/trends.

Travel overseas multiple times a year to meet with vendors to fit product, manage development, and stay within cost

targets.

Guarantee best fit for product including adherence of specs/technology of core bras passed down from R&D. Possess proven record each season for high sales for both styles (bras, panties and sleep) and complete collections.

02/2010 to 12/2012 Associate Designer Core & Fashion Lingerie Calvin Klein Underwear New York, NY

Unite with vendors to lead bra innovation managing from start to finish the push positive launch.

Partner with marketing team to fit product for commercial shoots and edit campaign imagery.

Conceive ideas and present concept boards to Design Directors/VPs and Merchandising Team.

Manage CK One, conceiving the re-launch of the heritage line with logo elastic. The heritage collection pushed women's underwear into 55% of the CKU brand.

Designed fashion groups that booked 2.5-3 times the average bookings for a fashion group.

Attend fittings and work closely with Tech team to ensure designs are well executed for both fit and aesthetic.

Sketch technical flats both by hand and in CAD with design details and built BOMs for PLM and tech packs.

Shop and select laces, embroideries and fabrics for future developments.

Brainstorm and create new and innovative logo ideas for branding and logo Identity.

Choose prints from print vendors and work closely with CAD artists to recreate in customized scales and color ways.

Build charts to track current Development including raw material specs, test reports and mold tests

09/2008 to 02/2010 Assistant Designer BBV Bras & Sleep Victoria Secret New York, NY

Co-assist design teams for sleepwear and casual bra and panties, specifically BBV and cotton.

Design lingerie silhouettes following design direction and adhering to fabric specifications.

Build color boards and inspiration boards for Line Review and presentation.

Compile cost sheets and development books in preparation for overseas development.

Hand sketch flats for merchandising boards and line sheets. Prepare CADs for line presentation.

EDUCATION AND TRAINING

12/2000 Bachelor of Arts: Art

University of Texas At Austin Austin, TX

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