General Manager Vice President
Resume:
Edward Liu
Curriculum Vitae
Edward Joseph Liu
**** ******** ****** ****** ****** SC 29492
******@*******.**
I am a visionary and hands-on executive/consultant with a demonstrated experience in a diversity of industries ranging from radio, news media, telecommunications, banking, and finance. I am skilled in Strategic thinking, crisis management, coaching, planning, and execution of plans. Work Experience
Tricorp / Managing Partner January 2003 – Present
• I advise, consult, and bring venture projects to life.
• I have performed businesses turn arounds as well as many successful business expansions, mergers, and acquisitions in the areas of news media, radio, telecommunications, restaurants, entertainment, banking, and finance, among others.
• I participated in various Board of Directors in Media, Banking, Insurance and Telecommunications Companies.
• Experience in Strategic Communication and Marketing.
• Currently working on Tricorp Trading where we have been in PPE and Fuels trading. El Periodico / Member Board of Directors and Editorial Council January 2008 - October 2016, Guatemala
• I developed business, marketing, and sales strategies that resulted in an increase of paid subscriptions, traffic to web-based content, loyalty rewards card and database sales.
• I established several Strategic Alliances that increased sales.
• Led a sales program directed to small businesses that resulted in 20% of new revenue.
• Participated in the Investigative reporting team.
• Wrote a weekly column.
Edward Liu
Curriculum Vitae
2
Nuevo Mundo Network / Advisor and Member Board of Directors November 2004 to July 2008 Guatemala
• I helped the company acquire and merge to turn it to the biggest radio network in the country, consolidating 65 FM stations.
• I organized the programming and the target groups developing four national networks with National and local programming resulting in the consolidation of 2 million listeners per day.
• Two of the networks reached the top 10 in the country.
• I developed a successful business and sales plan that achieved its first year an increment of 20% in sales.
MediaCorp, SA/ Partner, and General Manager January 2003 to August 2004 Guatemala
• A new media outlet was developed for an investor, creating a News and Sports network Radio 10 that achieved the fastest growth in the News &Sport market, reaching number 1 for the target group ages 20-60 ABC.
• I acquired the Disney Radio Franchise for Central America and invested in the company.
• The company grossed $1 MM in sales the first year. Radio Grupo Alius/ Partner, Vice President, General Manager, and other positions January 1987 to December 2002
• I led a 50 stations group with national coverage, 3 National formats, and two niche formats in the city, 300+ employees.
• I implemented a Business Performance Improvement (BPI) with KPMG, which allowed the company to achieve a more efficient business and professional structure.
• I designed an investment and business plan with the achievement of a 40% EBITDA increase in a year.
• I developed a programming plan that led 4 of its formats into Top 10 rating stations in the country.
• I developed strategic alliances with Grupo Prisa of Spain, Televisa Radio de Mexico, and Grupo MVS of Mexico.
Radio Viva/ General Manager July 1996 to December 1999
• I founded the first all Christian Spanish Contemporary radio station in Hispanic America. This radio station made a breakthrough in the Guatemala Radio market.
• In the first month of operation made it to the top 10 ratings of the market and has been continuously in this position.
• I developed a loyal Christian market appealing to international and national advertising clients.
Edward Liu
Curriculum Vitae
3
Education
Universidad San Pablo de Guatemala / master’s in organizational leadership and Banking Innovation November 28, 2014.
Universidad de Alicante, Universidad Autónoma de Barcelona y Carlos III de Madrid / Máster in Banking Management July 12, 2011.
Universidad Rafael Landivar de Guatemala/ Studies in Media and Communications with specialization in Political Sciences November 1995 Community Involvement
WBEI 102.9 FM Catholic Radio/ Member Executive Committee 2020- Present
South Carolina Catholic Professionals/Member 2020-Present OLMCOS (Our Lady of Mercy Community Outreach)/Board of Directors member September 2022
Abilities
Strategic Planning
Creative writing
Voice talent
Creativity
KPI Management
Risk Management
Technology oriented
Crisis Management
Public Relations
Languages
Fluent in Spanish and English
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