Writer/Creative Director
Resume:
Resume
Alex A. Kecskes
Email: ****************@*****.***
Seeking offsite (remote) writing/editing jobs
Writer/Creative Director/Owner
akcreativeworks in San Diego, CA (2000 to present)
Created effective communications for Fortune 500 clients that resulted in an average of 30% rise in awareness and 22% boost in sales.
Developed “immersive branding” and positioning statements that increased foot traffic by 15% and sales by 19%.
Education Industry
Wrote copy for Pepperdine University that produced a dramatic up-tic in registrations.
Wrote copy for Azusa Pacific University that produced a significant influx of new students.
Hotels & Leisure
Wrote promo materials for Disneyland, highlighting hotel and travel packages. Ticket sales rose by 12%.
Wrote promo materials for Ritz-Carlton Laguna Niguel, CA for its Holiday Hideaway program. My copy brought in a 17% increase in reservations.
Sporting Goods
Wrote TV, radio, and print for American Suzuki's full outboard engine line. Flew to Midwest to interview Suzuki dealers. My "The Profits Are There" dealer campaign elevated sales to a new all-time high.
Wrote hard-hitting ads for Yamaha Sporting Goods (tennis racquets, jogging shoes). "History of the Racquet" ad raised awareness of ceramic composites and sold a high-tech racquet to a very finicky and demanding market. Sales rose by 16%.
Ads and collateral for Jacques Cousteau diving equipment (gauges, masks, buoyancy compensators) pulled exceptionally well and sold the line's advanced features in a highly competitive and savvy sports market. Sales were up by an average of 22%.
Telecom
Created a wide range of direct mail campaigns for COX digital services—telephone, high-speed internet, cable TV, etc. Subscriptions rose by 17.5%.
Legal
Wrote web content, articles, newsletter, and press releases for Bisnar/Chase, a major, nationally known personal injury law firm.
Samples:
http://www.prweb.com/releases/2009/10/prweb3090394.htm
http://www.prweb.com/releases/2009/10/prweb2979334.htm
http://www.prweb.com/releases/2009/08/prweb2807614.htm
New clients rose by significant margin.
Real Estate
Worked with agencies and clients creating hard-hitting ads, PR, and collateral for:
A&M Homes
Akins Homes
Baldwin Homes
Barrinson Homes
Bramalea Homes
Brock Homes
Homestead Homes
Inca Homes
The Irvine Company
J.M. Peters Homes
Lennar Homes
LDM Homes
Pulte Homes
Shea Homes
Standard Pacific Homes
UDC Homes
VED Homes
William Lyon Homes
On average, home sales rose by 11%.
A "Boothday Party" promotion for Standard Pacific Homes was the first of its kind in the history of homebuilding, drawing capacity crowds to the builder's grand opening site. Subsequent sales rose by 19%.
High Tech
oScripted multimedia CDs for Ricoh duplicators, Minolta laser printers, and copiers. These 10- to 20-minute CDs explained both operational procedures and benefit features. Sales grew to 15.9% over the previous year.
oCreated animated Web banner ads for Olympus digital cameras, Fujitsu laptop computers, Corel WordPerfect speech recognition suites, and IBM Itrain online training programs. Sales jumped by 15%.
oMajor campaign for Kenwood auto stereo enlisted dealers and customers in a contest and promotion that proved highly successful (based on sales results that year). The campaign involved a full collateral package—letters to customers, dealers, flyers, and incentives. Sales rose a whopping 22%.
oConsumer and channel ads for Samsung electronics boosted sales of the company’s high-end printers in key markets across the U.S. by 16%.
Financial
Created PR, brochures & other collateral for:
Anchor Wealth Management
John Wayne Airport Annual Report
Flex-Spend
Sunwest Bank
Downey Savings & Loan
Standard Pacific Savings
Results varied from 16% to 24% increase in awareness and new customers.
Packaged Goods/Retail
oCreated and wrote ads and collateral for Nesquik, Juicy Juice, Taster's Choice, and Coffee-mate. Result: significant increase sales.
oWrote web content for Shopping.com. This included hundreds of retail ads for home products—everything from stereos to computers (my copy was used as a guide to train other writers). Sales jumped 19%.
oCreated a full PR campaign for Culligan soft water systems after attending the Culligan Training School. Awareness and sales rose by double digits.
Developed campaigns for Seagram’s whiskey. Sales rose 15%.
Automotive
Created effective campaigns for Toyo high-performance tires. Ads and collateral for Toyo's full line of sportscar and racing tires were featured in major national trades. Tire sales rose measurably, far exceeding expectations.
Medical
Worked with agencies and clients creating hard-hitting ads, PR, collateral, and videos for:
Biosense-Webster
Masimo
Gish Biomedical
LaserSonics
Philips Angiodynography
Toshiba Medical
Pryon
Hudson RCI
Stackhouse
Beckman
St. Jude Hospital
UCI Medical Center
PacifiCare
Aetna
Redhill Medical
Shoshone Medical Center
Sales rose an average of 14% with my copy.
Health Blog
https://www.pacificcollege.edu/?s=kecskes
Transit
Created Belding award-winning direct mail and ads to promote bus ridership among commuters during the holiday season—"Yule Get Around" and "Get to Work Without the Workout." Bus ridership rose by 18%
Wrote radio spots for Riverside Transit Agency. Also created and wrote a huge "How to Ride the Bus from A to Z" map/mailer. This consumer-oriented, informative mailer was a foldout piece that offered an alphabetized explanation of RTA's many services along with detailed route maps. Bus ridership rose by 16%.
Education—Bachelor's Degree, IT/Marketing from Cal State Long Beach. American Film Institute Writing Program.
National Creative Awards—Andy, Belding, One Show, New York Art Directors Club, PROTOS, Communication Arts, Orange County Ad Club Golden Orange.
Computer Skills—MS OFFICE, Adobe Acrobat, WordPerfect, Photoshop, Excel, WordPress.
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