JIANBIN LIU

*** **** **. • Arlington, VA ***** • 732-***-**** • aduyhx@r.postjobfree.com

EDUCATION

JOHNS HOPKINS UNIVERSITY– Washington DC Aug.2021 – May. 2023

Master of Art in Communication(Public and Media Relations)

Cumulative GPA: 3.65/4.0

Rutgers, The State University of New Jersey – New Brunswick, USA Sep. 2017 – May. 2021

B. A. in Communication (expected)

Minor: Digital Communication, Information and Media

Cumulative GPA: 3.33/4.0

INTERNSHIPS

Groupe Danone– Shanghai, China May. 2022 – Aug. 2022 Remote Marketing Summer Intern

Assisted ad production team to think about social media (wechat, Jitterbug, Xiaohongshu, draped media category, video category, etc.) ad placement issues and developed corresponding plans.

Conducted strategic research on the promotion of “Lingqi” series beverage advertisement in the Chinese market

Analyzed the market distribution, pricing, and target group of “Lingqi ” series beverage and competitive products

Summarized the properties’ pros and cons, sales volume and market performance of “Lingqi” series beverage

Researched and collated the types of KOLs on popular platforms, and created collaboration plans The Front Charity Café – Virginia, USA Feb. 2022 – Apr. 2022 Social Media Operation Intern

Assisted the store in marketing the restaurant's hot products to target customers in the neighborhood between the ages of 18-26.

Collaborated with the marketing team to create product posters and short video ads to attract target audiences to the café

Researched the movement of people in specific streets during peak commuting hours and using the data to identify market opportunities for the café

Assist the PR team in interacting with fans on social media platforms, maintaining and handling user feedback. Also responsible for content management on Facebook, twitter, and Instagram. Within two months, added 1,300 mobile customers to the company through the integration of social content, with a 25% increase in followers across all platforms

Ogilvy Public Relations Worldwide – Beijing, China Dec. 2019 – Jan. 2020 Part-Time Assistant for Marcom Manager

Conducted strategic research on the promotion of OPPO mobile phones in the European market

Analyzed the global market distribution, pricing, and target group of OPPO products and competitive products

Summarized the properties’ pros and cons, sales volume and market performance of OPPO products

Arranged the television commercials and slogans of the popular mobile brands, proposed advertising strategies

Learnt brand stewardship, forecast future trends of mobile phone development and brand promotion Science & Technology Institute of China Sports Professional Fitness – Beijing, China Aug. 2018 – Sep. 2018 Remote Marketing Summer Intern

Carried out market research on consumers’ purchasing psychology and behavior, arranged specific fitness courses based on different student groups’ needs

Promoted new sports nutrition courses, analyzed competitive products’ performance, price and marketing

Cooperated with college student unions to publicize the fitness brand and develop potential customers, recommended thirty fitness courses, and nearly 2,000 students signed up CCTV Science and Education Channel – Beijing, China May. 2018 – Jul. 2018 Photography and Marketing Intern

Involved in the photography and publicity of Century Masters (large -scale biographical documentary series)

Helped organize documentation, plan shooting plan, manage photographic equipment, and keep set order

Learned scene layout, processed post-production pictures, categorized and screened different scenes

Joined the group discussion of marketing strategy, internal operation and daily updates of the official account, monitored the data of article reading volume

DISTINCTIONS

Computer: Final-Cut Pro, Light-room, Snap-seed, and Office-Suite Fitness (IFBB Certificate of Fitness Dietitian Specialist)

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