Relations Manager Production Supervisor

LISA REED

***** *. ** **** **, Apt ***, Southfield, MI 48034

Cell: 313-***-****

******@*****.***

SUMMARY

Results-driven public relations/communications professional with expertise in planning, execution, and analysis of social

media and public relations measurement programs. Ensure efficacy of multimillion dollar programs and projects that have

profitability/growth. Positively impact major organizations through development of comprehensive metrics and analysis that

identify emerging trends, key issues, and potential impact of coverage. Notable success in developing frameworks and

coordinating programs to assess operational effectiveness and outclass the competition. Collaborative approach focused on

innovative media measurement techniques to ensure maximum program values.

SKILLS

Microsoft Word, Excel Public Affairs

PowerPoint, Access Media Relations

Adobe Creative Suites Internal Communications

Share point, HTML Team Building & Leadership

Word Press Crisis Management

Hoot Suite Corporate Communication

Photography Community Relations

Editing Presentations

EXPERIENCE

WAYNE COUNTY COMMUNITY COLLEGE DISTRICT

Detroit, MI

Communication/Speech Professor 01/2010 to Current

Create and develop curriculums for Speech and Communication to facilitate in classroom settings.

Facilitate and present course curriculum to college students.

Present detailed summaries to dean of English department and conduct post-curriculum analysis to determine areas

for improvements.

Assist dean in establishing and forecasting plans and class outcomes.

Develop and implement several speech and communications assignments for students.

Participate in school retention initiatives by providing regular, accurate and timely feedback to students.

GENERAL MOTORS

Detroit, MI

Program/PR Manager 02/2006 to 02/2016

Developed communication infrastructure, training programs, public relations activities, marketing communication

plans and corporate branding strategies.

Provided advice and guidance to board of directors on communication related issues.

Interfaced with the media as company spokesperson.

Developed strategic relationships with key members of the press.

Drafted press releases, media advisories, and talking points for Director. Develop press kits and material for media.

Created and distribute department newsletter to local and international groups.

Established comprehensive professional leadership for a broad range of communication and public relations activities

that promotes the reputation, brand, and policy of GM.

Demonstrated leadership abilities that create positive work culture for the Public Relations group.

Accountable for measurement and leverage of social media networks and web usage.

Managed budget for public relations staff, projects and events.

Delivered projects on time and within budget

Created and developed curriculum for English Composition, Speech and Workplace Communications to facilitate in

Presented detailed summaries to dean of Education and conduct post-curriculum analysis to determine areas for

Set strategic direction of global media measurement programs and ensure all aspects of media efforts are supported

Conducted complex trend and opportunity analysis that played an instrumental role in developing improvements in

Created a safe work environment for the team(s) to complete their assigned responsibilities and tasks.

BAKER COLLEGE CORPORATE SERVICES

Auburn Hills, MI

Communications Professor

classroom settings.

improvements.

Assisted dean in establishing and forecasting plans and class outcomes.

FORD MOTOR COMPANY

Dearborn, MI

Public Relations Manager

by industry's best-in-class solutions.

Researched board analysis of articles and metric reports to determine trends, industry issues.

time for automotive publications.

Spearheaded development and management of the corporate communications metrics.

Measured programs to ensure meeting rigorous goal/objectives of media relations programs.

Lead meetings to assess teams progress and development of action plans.

FORD MOTOR COMPANY

Woodhaven, MI

Production Supervisor-Assembly

Coached Safety, Quality and Productivity to ensure objectives are met.

Optimized throughput in accordance with budgets and cost objectives.

Verified that the line is running safely, smoothly and producing quality parts.

Supported Continuous Improvement.

Built Team Leaders and Team Members capability.

Met inventory, cost, scrap, and supply and tooling expense targets.

Basic administration of supervisory responsibilities and documents.

EDUCATION AND TRAINING

MASTER OF SCIENCE: BUSINESS ADMINISTRATION

Madonna University, Livonia, MI, US

MASTER OF ARTS: COMMUNICATIONS

Eastern Michigan University, Ypsilanti, MI, US

BACHELOR OF ARTS: JOURNALISM & PUBLIC RELATIONS

Madonna University, Livonia, MI, US

ACTIVITIES AND HONORS

Member of National Association of Black Journalist

Member of National Urban League

Member of National Association of Professional Women

Member of National School of Public Relations

09/2004 to 12/2006

05/2000 to 09/2004

05/1996 to 05/2000

2008

2003

1999

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