SUZANNE MARROTTE
Windermere, FL • 407-***-**** • *************@*****.***
MARKETING PROFESSIONAL
Seasoned Marketing Professional with extensive experience in development, implementation and evaluation of strategic marketing plans encompassing a diverse portfolio of services throughout various industries including Medical, Education, B2B and Consumer Markets. My experience throughout the industries include managing multiple projects simultaneously, copywriting, marketing and communications, digital and social media communications, public relations management, initiating service introductions, maintaining and expanding brand integrity, branding and advertising campaigns, and event planning. I thrive on new opportunities and projects engaging both analytical and creative skills and my flexibility as a leader and team player.
HOLY FAMILY CATHOLIC SCHOOL - Orlando, FL
MARKETING, COMMUNICATIONS & SOCIAL MEDIA COORDINATOR, June 2018 - September 2021 Utilizing Internal and External Marketing strategies to grow, maintain and align our school brand. Manage numerous project timelines for school events, fundraising, communicating to internal families and community. Use our internal communication system to deliver weekly newsletters and pertinent information to our enrolled families.
● Website & Social Media
Highlight academics, religion, sports, arts and charitable outreach of our students, staff and school while adhering to school and diocesan guidelines.
Management of 7 social media accounts
Website Content Management
Mange Digital Media including writing content, images, and content creation
Highlight academics, religion, sports, arts and charitable aspects of our students & staff
● Internal Communications
Produce weekly digital newsletter for primary communication to our families
Use internal communications system to drive information to our communities
Manage internal direct messaging system
Create and Maintain new, prospective & current family materials
● Project Management
Public/Media Relations
Press Releases
Event Planning
Fundraising Support
School Accreditation Process
● SWOT Analysis
Annual, 3 & 5 year marketing plans
Research & Development
VISTANA SIGNATURE EXPERIENCES – Orlando, FL
SALES REPRESENTATIVE, February 2017 – June 2017
Market and present Vistana’s Vacation Ownership Program to resort guests and interested clients. Identify vacation needs of clients, recommend an ownership plan, present and pitch the Sheraton/Westin Flex Resort Ownership Program.
HEALTHCARE SCOUTS – Winter Park, FL
DIVISION MANAGER, July 2007 – June 2008
As a professional recruiter, introduced Radiology and Imaging Division by researching, acquiring new clients and sourcing candidates. Establish and maintain relationships with industry related organizations. Design, organize, and develop sales, marketing, and advertising materials. Attend conferences and educational seminars relating to industry topics.
• Trade Shows • Client and Candidate Management
• Author industry related articles • Marketing and Advertising TALLAHASSEE DIAGNOSTIC IMAGING – Tallahassee, FL
MARKETING MANAGER, June 2003 – August 2006
Introduced marketing program including development, execution, and management for medical diagnostic imaging services including MRI (Magnetic Resonance Imaging) and CT (Computerized Tomography). Marketing directed to referring physicians and their office staff, as well as, the general public (potential and existing patients).
• SWOT Analysis • Market Research & Development • Public Relations • Strategic Marketing Plans
• Budget & Project Management • Survey Development & Evaluation
• Branding & Advertising • Contract Negotiation • Business Development Dynamic development of strategic marketing plans and implementation. Results-producing professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives in a fast-paced industry.
• Create Educational Literature • Trade Shows & Event Planning • Relationship Building
• Introduced 3 New Facilities • CME Seminars for Physicians • Project Management Served as HIPAA Privacy Officer; tasks including developing and performing staff training and implementing facility guidelines to meet federal requirements. ALTRUA MARKETING DESIGNS – Tallahassee, FL
MARKETING COORDINATOR, 2002-2003
Responsible for sales and project management of McDonald’s national Point-of-Purchase materials. Implemented multiple projects using marketing tools including client communications, design, executing production, budget constraints, meeting industry legal standards, purchasing materials, maintaining inventory and securing on-time delivery. Represented Altrua Marketing Designs at national conventions and trade shows.
EDUCATION & CREDENTIALS
Bachelor of Science Degree, Marketing, 2001 • Florida State University – Tallahassee, FL Florida Empire Network Realty - Licensed Florida Real Estate Agent Estate License, March 2017, License Number: SL3380091
American Marketing Association, Member
Greater Tallahassee Advertising Federation, Board Member, Programs Coordinator (2005-2006) Radiology Business Management Association, Member (2004-2006) HONORS & AWARDS
Orange Observer - Influencer of The Week - February 2020 https://www.orangeobserver.com/article/influencer-of-the-week-suzie-marrotte-holy-family-catholic- school
Master Closer
Issued by Sheraton Vacation Club - Sales Training Department · Feb 2017