Graphic Designer, Creative Director, Copywriter, Project Manager

Location:

Posted:

January 22, 2023

Resume:

You Need Fire To Brand©

Multifaceted Brand Designer with over 15 years expertise in fulfilling every role from Creative Director to Client Relations. Proven skills to communicate, collaborate, concept, design, and project manage on multiple levels. Seeking to contribute to your goals, growth and success as an employee or a freelancer. Each snapshot represents the concept and design for the complete branding, marketing and advertising package.

You Need Fire To Brand©

Debra Becker Design

PORTFOLIO SNAPSHOT

2022: Debra Becker Design

Brand Consultant, Designer & Copywriter/Contract

Consulted multiple businesses, from auto repair shop to real estate entrepreneur to spa salon, on how to improve brand image and redesigned their corporate identity. 2015-2021: McCoy Federal Credit Union/In-house

Brand Designer & Copywriter

Concepted, designed and wrote brand materials with VP of Marketing and CEO. Initiated PR program submitting releases to the League of Southeastern Credit Unions reaching six million members. Provided content for social media team. Elevated image and increased traffic. 2009-2014: Debra Becker Design

Brand Designer & Copywriter/Contract

ITEC Entertainment

Managed hundreds of assets and collaborated with multiple teams to design pitches, ranging from 30-200 pages, for global theme park developer: Changyu Winery & Theme Park, China; Thor’s Rike Viking Adventure, Norway; Miami Seaquarium, Florida. Orlando Regional Medical Center

Worked with PR firm to design marketing materials for several practices. Takoma Regional Hospital/Contract 2009-2012/In-house 2013-2014 Developed, designed and wrote new corporate image campaign with VP of Business Development for the hospital and multiple practices. Increased patient traffic by 12.9%. 2008-2014: Debra Becker Design

Creative Director, Brand Designer & Copywriter/Contract Kornerstone Kitchen & Bath

Developed, designed and wrote marketing materials with Principals. Captured Master Custom Home Builders and notable clients. Increased revenues from $350,000 to $1.2 million. Virtual Health Solutions

Developed brand and created marketing materials with Principals to promote a telemedicine virtual health care computer. Captured investors and medical clientele. Florida Architects

Concepted, designed and wrote corporate identity with Principals of a firm specializing in multiplex universities including UCF’s College of Medicine. Increased brand awareness. 2008-2009: Orlando Sentinel Communications/In-house Created and wrote over 500 articles, single handedly, for a 4C weekly in-house editorial newsletter which previously only featured corporate initiatives; introduced interviews with all personnel including the graveyard shifts. Boosted morale and interdepartmental awareness. 2002-2007: Fairfield Resorts National Vacation Ownership/In-house Collaborated with multiple departments to develop and design brand materials and sales centers. The refreshed creative was instrumental in pitches to Wyndham Vacation Resorts who acquired the company. Increased traffic and revenue.

1998-2001: United Arts of Central Florida/In-house Created two marketing and advertising campaigns for Orlando’s seven major arts organizations with PR Firm. Increased consumer donations and corporate sponsorships by 16%. Debra Becker

You Need Fire To Brand©

Scope of Services:

Brand Development

Corporate Imaging

Project Management

Content Management

Copywriting

Logos

Collateral

Web Design

Advertising

Sales Kits

Brochures

Magazines

Newsletters

Direct Mail

Posters & Large Format

Sales Centers

Computer Skills:

Adobe Creative Suite

Microsoft Office

Education:

Valencia Community College

AA Creative Arts

Art Institute of Ft. Lauderdale

AS Advertising Design

Contact Information:

Debra Becker

41 E. Princeton Street

Orlando, FL 32804

407-***-****

*****************@*****.***

Debra ******@********.***

Accomplished Brand Designer with over 15 years experience fulfilling every role from Creative Director to Client Relations. Proven skills to communicate, collaborate, concept, design, produce, and project manage on multiple levels. Seeking to contribute to your Marketing and Creative team as an employee or a freelancer. Debra Becker Design

Versatile Brand Designer seeking to partner with your teams to establish new initiatives and maintain current branding. Testimonials prove consistent creative diversity and production expertise in delivering marketing and advertising materials which exceeded client expectations by achieving higher results than anticipated. Testimonials

Lyndon Gallimore

Vice President Business Development, Takoma Regional Hospital Previously Owner/CEO Gallimore Development & Mountain View Development

“For over 20 years, Debra has worked closely with me in developing conceptual ideas for both hospital and provider marketing and then developing them into a finished product that is resonating and increasing our standing in the community by 12.9%. Debra is easy to work with, has an exceptional eye for design and space as well as the expertise to complete the work. I have found her input helpful and insightful. We have worked on very diverse projects together for multiple companies.

I find her to be extremely competent at what she does and appreciate her great sense of humor.” Gigi Giannoni

CEO/President, Evolv Real Estate Solutions

Previously CEO Sunterra Resorts

“I have known Debra Becker for almost 20 years and have worked with her both on a contract basis and as a member of the marketing team for several of my companies. Over the years she has demonstrated her ability to be a team player, able to engage with associates at all levels, a leader in creative positioning and overall understanding what it takes to get the job done. She has been a contributor in multiple facets of marketing including strategic positioning, design and creative. Her positive personality is a plus in a high pressure environment requiring quick turnarounds and decision making.

She is a pleasure to have on the team and will make a difference in any organization.” Peggy Petrey

Creative Director, Harcourt School Publishers

“I found choosing just three attributes that best describe Debra very challenging, because many positive attributes would have applied.

I began working with Debra in advertising 20 years ago where she developed a long list of loyal clients who adored working with her.

When I transitioned into publishing with Harcourt School Publishers (previously HBJ), and needed someone reliable, capable and trustworthy to meet the deadline, I called on Debra. Not only did she come through for me, but she gained such respect from the Harcourt staff they continued to call on her for another 8 years.

Debra is someone who you can count on, a pleasure to work with, and will creatively follow through.” Debra Becker

You Need Fire To Brand©

Scope of Services:

Brand Development

Corporate Imaging

Project Management

Copywriting

Logos

Collateral

Web Design

Advertising

Sales Kits

Brochures

Magazines

Newsletters

Direct Mail

Posters

Sales Centers

Exhibits

Computer Skills:

Adobe Creative Suite

Microsoft Office

Education:

Valencia Community College

AA Creative Arts

Art Institute of Ft. Lauderdale

AS Advertising Design

Contact Information:

Debra Becker

41 E. Princeton Street

Orlando, FL 32804

407-***-****

*****************@*****.***

Debra ******@********.***

Debra Becker Design

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