Joel Callen

Los Angeles, CA ***** 929-***-****

adus95@r.postjobfree.com linkedin.com/in/joelrcallen

CONTENT WRITER & EDITOR

Lifelong storyteller and passionate content writer with solid experience in ideating and creating for the digital space across a variety of platforms. Leverages writing, troubleshooting skills to deliver high quality, captivating, engaging stories. Excels independently, and as part of a team, in fast-paced environments. Passionate about elevating diverse voices and POVs in all media spaces. KEY AREAS OF EXPERTISE

• Writing and Editing • Creative Collaboration • Multi-Project Focus

• Content Planning • SEO • Attention to Detail

EXPERIENCE

Parcast (a Spotify Co. Division) 2019 - 2022

Content Writer

Oversaw the writing and editing of two of Parcast's true crime podcasts: Serial Killers and Female Criminals. Researched, wrote and edited scripts for shows across a range of genres.

• Led individual teams of writers, editors, and freelancers for each show to ensure consistent quality and brand voice for every episode.

• Maintained show schedules, including assigning episodes in a timely manner to keep production from falling behind.

• Researched complex historical stories and concepts and distilled them into easily understood narratives.

• Ideated and developed special series within each show.

• Co-founded Parcast’s DEIA Committee with the goal of diversifying our team, elevating marginalized voices, and spotlighting underrepresented perspectives.

• Performed final editing reads for every script produced on both shows.

• Gave regular, detailed, constructive feedback on each script to guide development of narrative.

• Mentored and coached associate-level team members to help improve their writing and editing skills. Workshopped ways to nurture their strengths, as well as relationships with freelance writers.

• Ran regular story meetings to discuss ongoing work and how the team could refine their craft. Truffle Dog Agency 2018 - 2019

Freelance Content Writer and Social Media Specialist Leveraged client’s great ideas into strong social media and content marketing strategies.

• Wrote articles for websites to improve SEO and increase product visibility for a variety of brands.

• Devised and executed social media content calendars to establish strong digital presence and voice. Ku-ring-gai Council 2016 - 2017

Digital Communications Officer

Oversaw Council’s digital presence, including social media, e-newsletters, and website content.

• Developed strategies for social and traditional media; liaised with Communications Director, journalists, and department heads.

• Used CMS to maintain content and updates to Council website.

• Worked with the design team to ensure strong, engaging content reached relevant audiences.

• Redesigned and wrote all Council e-news publications to create a unified look and feel for all online communications.

• Redeveloped branding for Australia's largest medieval festival to appeal to wider audience and tap into the zeitgeist with updated imagery, website content, and social media engagement. Joel Callen adus95@r.postjobfree.com Page Two

Over60 2014 – 2015

Content & Social Media Coordinator

Utilized CMS to oversee all website content uploads and social media presence.

• Researched and wrote content for the website across a range of topics, including health, travel, cooking, pet care, and breaking news.

• Increased daily original content production and site uploads by 30 percent.

• Used Google Analytics to compile regular reports on social and content performance for directors and investor presentations.

Urban Society 2011 – 2013

Senior Writer & Social Media Manager

Created content for website and oversaw social media channels.

• Researched and wrote articles to drive traffic to Urban Society’s website and events.

• Scheduled social media calendar and performed community management.

• Coached writing interns on adhering to the brand voice, self-editing, and how to write effective social media copy.

EDUCATION

Bachelor of Arts, Communications

University of Technology Sydney

CERTIFICATIONS

Australian Film, Television & Radio School – Graduate Certificate in Screenwriting UCLA Extension – Certificate in Digital Marketing

Hubspot Academy – Inbound Certified

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