Category Manager Sales

Scott Shapiro

St. Augustine, FL / 630-***-**** / **********@*****.***

https://www.linkedin.com/in/scott-shapiro-4376297/

A Dynamic Business Leader with exceptional ability to develop and execute strategies which accelerate sustainable growth across portfolio customers and products. Customer focused with skills that extend over 25+ years’. Highly motivated & self-driven that excels working in Fast-Paced environments. Exceptional Critical Thinking Skills; able to review, prioritize & execute strategies. Poised in interactions across all levels of an organization.

Areas of Expertise

Entrepreneurial and a Change Agent Category Management & Business Development

Analytical and Product Development Negotiating Cost, MDF Funds & Contracts

Own Brands Development Off Price; Close-Outs Sourcing

Merchandise Financial Planning Project Management

Global Sourcing Efficient Assortments/SKU Optimization

Responsibilities

Develop long-range vision for Omni channel categories

Leverage syndicated and internal data

Financial accountability

Lead and develop team members for continued growth

Cultivate superior working relationships with co-workers, suppliers, and clientele

Professional Experience

Office Depot LLC, Boca Raton, Florida (2018 – 2022)

Sr. Category Manager ($85M sales); Copy and Print (CPD)

Generated $10M in new services by creating strategies, and leading cross-functional teams

Improved cash flow and margin by $600K by re-negotiating supplier contracts

Enriched the online (e-comm) experience driving traffic +27% resulting in +$1.5M sales

Grew Contract channel by 24% adding $8M in revenue from expanding clientele and services

Hannaford Supermarkets (Ahold-Delhaize), Scarborough, Maine (2015 – 2017)

Sr. Category Manager ($105M sales); Confections, General Merchandise, Seasonal

Achieved $2.4M cost savings through bi-annual vendor negotiations and auctions

Implemented innovative confections plan-o-gram to generate $2M in sales increasing market share by +60bps

Surpassed sales goals by $4M by employing GM/Confections seasonal and cross-merchandising solutions

Generated growth of more than $1.2M via a “Kitchen set” with a 9% growth and overcame slump of six years

Save-A-Lot (Supervalu), Earth City, Missouri (2014 – 2015)

Category Director ($400M sales); Confections, Seasonal, Rice-Pasta-Dry Beans, Coffee-Tea, Vegetables

Led increment of $14M in sales and $3M in profit by redesigning the assortment, pricing, and merchandising

Extended assortment by adding 14 items ($3M) which drove Own Brands penetration +300bps

Devised all seasonal and off-shelf programs totaling over $75M in sales and $12M margin

SCOTT SHAPIRO

Brookshire’s Grocery Company, Tyler, Texas (2012 – 2014)

Sr. Category Manager ($60M sales); Confections, General Merchandise, Seasonal, Toys, Pet

Spurred sales to $10M, and $5M profit over 2 years with assortment expansion and promotions

Led strategy and execution of Candy program delivering $3M sales growing market share 37bps

Spearheaded GM seasonal expansion through increased overseas buying resulting in $5.5M sales

Walgreens, Deerfield, Illinois (2010 - 2012)

Sr. Manager, Promotional Effectiveness

Enacted alternative promotional tactics and strategies increasing sales by $6M

Outperformed promotional sales by 8% from space optimization across various product categories

Designed category scorecards to measure promotional activity & align with company targets

K-Mart (Sears Holding, Corp.), Hoffman Estates, Illinois (2005 – 2009)

Category Manager ($363M sales); Beverages, Grocery, Dairy & Frozen, Tobacco & Alcohol, C-Stores

Propelled growth by $15M for Beverages & Alcohol with improved local customer engagement

Led Gross margin improvement +$10M by reduced product costs, and improved margin rate

Enhanced “Grocery/Dairy/Frozen” sales by $10M and $2M IGM by cultivating the assortment

Achieved 10% Own Brand growth (+$6M sales) with the execution of expanded products

Additional Experience

Category Manager: Cosmetics & Fragrances, Health & Beauty Care, Pet, Baby Care, Specialty Food, Snacks, Household, Automotive, Cards/Celebrations, Books & Magazines, Electronics

Strategic Sourcing, Procurement and Supply Chain: responsible for domestic and import suppliers

Retail consultant to major CPG companies and retailers on category management and product development

Education

Bachelor of Science Degree in Marketing

Pace University-NY

Professional Training

Category Professional Strategic Manager (CPSM)

JDA Certified Space Planner v7.6.1

7 Habits of Highly Effective People by Stephen Covey; Coach to Grow; Tactical to Strategy

Situational Leadership, Category Management (various classes), Making Money and Pricing

Awards & Affiliations

Buying Team of the Year; Beverages - Kmart

Buying Team of the Year; Cosmetics – Caldor

Alpha Phi Delta Fraternity: Beta Omega Chapter

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