EDGAR VILLONGCO

*** **** **** ******, *** York, NY 10009 · 718-***-****

adupux@r.postjobfree.com · https://www.linkedin.com/in/edgarvillongco EXPERIENCE

FEBRUARY 2015 – JULY 2022

OWNER, RACLETTE NYC

New York, NY, United States

Conceptualized and executed the only raclette specialty restaurant in the U.S., which – throughout its seven-year run – attracted a worldwide clientele, influenced how restaurants everywhere are marketed, and brought a whole new food trend to the American culinary scene. Conducted all startup activities and ongoing operations, including social media, and PR. Established a then- groundbreaking social media program, which garnered more than 200 million total views on Instagram, Facebook, and Tiktok. JANUARY 2010 – JUNE 2011

VICE PRESIDENT, MARKETING, SES

Princeton, NJ, United States

Responsible for all aspects of marketing for global satellite communications company headquartered in Luxembourg. Led a team of 15 professionals, located in four continents, in creating promotional media, conducting marketing campaigns, and executing high-profile, international trade shows and special events.

APRIL 2009 – DECEMBER 2009

DIRECTOR, COMMUNICATIONS, SES WORLD SKIES

The Hague, South Holland, Netherlands

Led branding and identity effort resulting from the combination of SES AMERICOM and SES NEW SKIES. Promoted the new SES WORLD SKIES brand to customers worldwide, resulting in outstanding brand image results derived from the company's first-ever Voice of the Customer initiative. Integrated marketing strategy, planning, budgeting, and operations of six sales regions, while leading a diverse team of individuals with differing languages and cultures. MARCH 2005 – APRIL 2009

MARKET COMMUNICATIONS MANAGER, SES ASTRA

Betzdorf, Grevenmacher, Luxembourg

Implemented the company's first web-based CRM system, which led to improved collaboration between marketing and sales, greater return on customer investment and better lead-conversion tracking. Designed, planned and executed a prototype pan-European community building campaign for partners and dealers, encompassing digital media, points-of-sale and direct-to-consumer collateral, co- branding with customers, special events and dealer incentive programs; this resulted in subsequent successful similar campaigns in other regions.

DECEMBER 1999 – MARCH 2005

MARKETING COMMUNICATIONS MANAGER, NEW SKIES SATELLITES N.V. The Hague, South Holland, Netherlands

Assisted with formulation of global and regional marketing strategy, in cooperation with sales and management. Planned and implemented marketing campaigns. Wrote marketing content, including print collateral, web copy, email, and advertising. Established email marketing strategy and platform. Initiated and oversaw the development of a customer extranet. Conceptualized and managed the development of corporate videos, animations and other audiovisual marketing tools. EDUCATION

SEPTEMBER 1985 – JANUARY 1990

JOURNALISM, UNIVERSITY OF MARYLAND

Specialized in hard news reporting. Participated in a special program designed to infuse humanities students with business skills. SKILLS

• Writing, visual language development, and

branding

• Marketing campaign development

• Point-of-sale merchandising

• Project management

• Event planning and execution

• Budgeting, planning, and controlling

• Client relations

• People management