Operations, General Manager, Development, Customer Experience

Rachel Cutler, M.S.

NY, NY *********@*****.*** 352-***-****

Experience

General Manager/DIrector of Operations Riverdale YM-YWHA Bronx, NY

(2020-2023)

A multi-generational agency providing informal education, leisure activities, and social services to meet the recreational, social, and cultural needs of the Jewish and the general community. July 2022 Expanded role to include the Marketing Department Accomplishments:

● Integrated four separate departments (fitness, aquatics, membership, sports) into one cohesive operating unit with minimal staff and resources, while improving culture and morale

● Implemented project management systems, including work plans and dashboards to an agency that had not previously used them

● Streamlined staff efficiencies, including cross-training and revised job descriptions, to reduce budgets while ensuring continued employment for the best-qualified staff

● Retained more than one-third of pre-COVID membership revenue during the shutdown; all four departments continue to see incremental growth, with aquatics currently exceeding pre-COVID numbers, membership at 80%, and sports at 75%, while maintaining a reduction in expenses

● Reduced aquatics expenses by 29% ($100K), and increased revenue by 7.5% (36K) while increasing pool availability to members by 1-3 hours each day

● Reinvigorated the Riverdale Y through the execution of two community day events in 2022 highlighting the programs and services provided by the agency, while connecting members of the community to each other Associate Vice President of Development, Marketing and Communications Harlem United NY, NY

(2014- 2019)

A $55 million agency delivering community-based healthcare and housing to the underserved, with nine permanent sites, as well as programs and services spread across the entire city. Accomplishments:

Led the creation of the fund development department and established a fund development committee, led by board members, to ensure successful fund development efforts, raising more than $1 million

Produced Harlem United’s first gala in 2016 and again in 2018, raising more than $500,000 for the agency

Founded an annual community-based 1-mile race, which increased participation by 350% over 5 years

Created an external distribution list of more than 5,000 with a consistent open rate of over 40%

Increased social media visibility by 600% and engagement by 90%

Recruited fundraising participants for marathon and half marathon participation, raising more than $250,000

Created, staffed, and operated the new department including job descriptions, set goals for these new roles and associated performance evaluations

Designed and implemented a strategic plan focused on generating individual giving, community partnerships, and business development

Built brand recognition in Harlem and the LGBT community through improved marketing strategies, and refined internal best practices

Senior Director of Administration (promoted in 2014) Harlem United NY, NY

(2012-2014)

Accomplishments:

Raised more than $150,000 in general operating dollars in 2013 through peer-to-peer fundraising campaigns, in addition to the marathon and half marathon programs

Procured more than $450,000 in foundation grants in 2012

Saved more than $200,000 by leveraging the use of volunteers and interns

Planned, managed, and executed an agency-wide training session focused on the clinical needs of the Trans population with more than 200 staff participants, involving eight other community partners

Created a strategic plan to manage budget, structure, and operations for the administration department Rachel Cutler, M.S.

NY, NY *********@*****.*** 352-***-****

Primary Responsibilities:

Supported the CEO and board of directors in the execution of monthly board reports for Harlem United and its three subsidiaries

Managed the daily operations of the CEO and the COO in support of the entire agency

Supervised a team of five responsible for agency-wide internal communication, external marketing, customer service, and data analysis

Launched and managed critical agency initiatives and provided direction regarding workflow, procedures, and protocol

Senior Director of Membership and Healthy Lifestyles Long Island City YMCA, Queens, NY

(2009-2011)

The YMCA reaches half a million New Yorkers through programs that focus on youth development, healthy living, and social responsibility.

Accomplishments:

Streamlined positions, partnered with local businesses, and shared resources with other YMCA branches, to save more than 4% annually, generating a net of 1.2 million dollars annually for the agency

Secured and managed government funding of $100,000 annually for youth sports

Implemented new fundraising strategies, increasing membership fundraising by 40%

Increased member satisfaction by 21% in the ‘excellent’ category

Improved operations by developing and implementing consistent, clear, and actionable policies and procedures

Improved communication among staff and membership through the use of social networking, leadership visibility, and staff education

Developed six programs in family fitness, health care, and special populations to address the interests and needs of an ethnically, racially, and economically diverse community

Created partnerships with local hospitals, high schools, elected officials, and businesses, increasing the membership and participation of all partners

Primary Responsibilities:

Managed all components of $4 million annual operations, including quality assurance and customer service

Identified, developed, and integrated a team of four managers overseeing a total of 80 employees

Led communication strategies, including communicating the strategic vision to the community, raising awareness of the resources and services the YMCA provides, and building strong relationships with community stakeholders

Served as staff representative to the Board of Directors’ Committee on Membership and Programming Related Experience

Running coach and swimming coach

Formed first Harlem-based coached running workout program and race director (2014-present)

Coach largest LGBT swim team in the world and largest masters swim team in NYC (2009-present) Certified Lifeguard

● American Red Cross, September 2022

Competitive Triathlete

National qualifier, 2008 and 2017

Education

Master of Science Degree University of Florida, Exercise Physiology Bachelor of Science Degree University of Florida, Exercise and Sports Sciences Individual Fundraising Certificate Baruch College

High Impact Strategies United Jewish Appeal (UJA)

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