Business Development Regional Director
Resume:
Laura Kenaan
Glenshaw, PA 15116 412-***-**** Cell
*******@*******.***
Skills Profile
Highly creative, goal-oriented professional with solid business planning, marketing, and management acumen.
Extremely organized with the ability to manage and prioritize multiple projects
Team leader with ability to work effectively with C-suite, senior leadership and administration, peers and consumers.
Managing a Business Development Team. Ability to mentor and motivate sales professionals to develop effective sales plans and exceed goals.
Circle of Excellence Winners- Chairman’s, President’s, and Excellence Club Winner.
Driver in term of results and focused on quality outcomes and goals.
Responsible to new business development across hospitals and healthcare systems, industry partners and healthcare facilities.
Professional Experience
Amedisys Home Health – Pittsburgh PA, August 2015- present
Vice President, Business Development
Played vital role in introducing and leveraging sale account management focusing on new business development, client retention and cross selling with YOY Growth every year with Amedisys.
Actively field coaching with business development representatives for driving sales volume.
Maintains and develops new strategic business development relationships to assist in referral volume and position Amedisys as resource to healthcare partners.
Enhanced inbound sales conversion rate with Customer Relationship Management system while building on sales process and structure.
Cultivated high function sales management processes and a culture of accountability.
Consistently exceeding annual admissions and NIFO budget goals between 10%-15% above target.
Proven successful in working in collaboration with Operations in this role.
Extendicare Health Services Inc. - Langhorne, PA 2005 to 2015
Regional Director of Sales and Marketing, Pittsburgh PA
Lead efforts to strategically align 7 skilled nursing and rehabilitation centers with healthcare delivery systems
Oversee external marketing team of Directors of Provider Relations and Clinical Liaisons within the Greater Pittsburgh and West Virginia Hospital Systems.
Identifies opportunities to partner with healthcare providers in developing new models of growth and care integration that best position the organization for long term success.
In conjunction with area leadership, identifies opportunity for market share growth and new business development
Highly skilled in business development, physician recruitment and retention, maintaining existing referral relationships, and cultivating new business
Genesis Health Services 2001 to 2005
Regional Director of Sales & Marketing, WV
Responsible for Sales and Marketing for 17 Centers in the Pittsburgh and Northern West Virginia region
Consultative approach to Account Management of company’s top producing accounts within WV.
Responsibilities included management and training of team of sales professionals and clinical liaisons
Development of marketing collaterals including virtual tours, patient success stories, facility/program specific brochures, multi - media advertisements
Delivered double digit growth meaning over 20% increase in market share and 12%net profit because of all strategies and new ways of delivering marketing.
Recruitment of physicians and medical directors for alignment of hospital systems with post-acute facilities
Marriott Senior Living 1999 to 2001
Director of Sales and Marketing, Cleveland OH
ManorCare Health Services, Cleveland, OH 1997 to 1999
Manager of Market Development
Miami Valley Hospital, Dayton, OH 1995 to 1997
Director of Quality Systems, Internship
Education
University of Dayton, Dayton OH (Granted Fellowship-University of Dayton)
Master of Arts in Organizational & Business Communication
Bachelor of Arts in Communication/Marketing, Public Relations.
Recent Accomplishments:
Northeast TOP Care Centers for GROWTH in 2016, 2017, 2018, 2019, 2020 & 2021
Amedisys Home Health Region of the Year in 2015 & 2016, Northeast Region.
Uniontown POD - Differentiated Growth in 2016, 2017, 2018, 2019, 2020
Uniontown POD - Operational Excellence in 2017, 2018, 2019, 2020, 2021
Uniontown POD - Clinical Superiority in 2016, 2017, 2018, 2019, 2020, & 2021
Recognized leader and resource with many of the Community Care Transitions Group within Pittsburgh and surrounding area
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