Production Associate Marketing Manager

ERIN HARTY

WORK EXPERIENCE

Highly motivated with a background in art and a focus on marketing.

Possesses excellent organizational, analytical, and communication skills. Strong work ethic with the ability and eagerness to learn quickly. Marketer & Creative

EDUCATION

BACHELORS IN

COMMUNICATION

SKILLS

2013-2017

Florida Atlantic University

INTERESTS

Art

Fashion

Design

Branding

Community

INTERNSHIPS

Summer 2021

PROGRAM INTERN

Women & Their Work

Contemporary Art Gallery

Strong attention

Exceptional

Experience in a high

speed/fast growth

environment

Strong understanding

Excellent

Solution oriented

Creative thinker

Team player

Background in art,

design, and

communication

Thorough knowledge

HTML capable

HubSpot

Braze

Proficient in Adobe

Illustrator

Photoshop

InDesign

to detail

organization skills

of the ever changing

social media landscape

communication skills

on maintaining

online platforms

Creative Suite

Build, deploy, manage and report performance on lifecycle marketing programs

Create and maintain highly detailed reporting on all creative campaigns Work cross-functionally to maximize impact and drive a satisfying customer experience through campaigns

Support customer and carrier marketing strategies by crafting high- performing campaigns that drive pivotal growth for the company Partner with design and product teams to create industry-leading content and experiences

Build and optimize everything from product adoption, education, compliance, retention, and resurrection campaigns across email, web, in- app, and SMS

Manage and monitor ongoing marketing initiatives such as programs, campaigns, and experiments to hit team KPIs and identify new opportunities to increase revenue or improve customer experience via messaging and content

Monitor customer insights, consumer trends, and market analysis, to stay up to date on marketing best practices and evolve campaigns Consult closely with the sales team to build deliverables that improve team velocity and effectiveness

Ensure internal and external communications are on-brand and customer- centric

Marketing Specialist

Mothership January 2022 - Present

Develop and maintain all marketing initiatives companywide and for both shippers and drivers on the logistics technology platform Developed and executed integrated agent marketing campaigns in line with wider company marketing plans

Conceptualized all print and digital marketing campaigns for HomeCity and its agents

Managed content creation for email marketing campaigns, company blog, and social media platforms

Wrote copy for recruiting, company, and agent materials Met with agents 1-on-1 to develop and execute individual marketing strategies to increase service and product enrollment Ideated and executed custom designs in line with brand standards. Used PPC, SEO, email campaigns, blogs, and forums to generate leads and engagement

Increased website visibility through targeted campaigns Marketing Manager

BHGRE HomeCity March 2020 - January 2022

Responsible for both company and agent marketing initiatives for the real estate agency

Managed and produced all content for the company, investor companies, and clients

Responsible for web design, social media, product shots, and brand development

Content Production Associate

LevelOne Group, Consulting firm 2017 - 2019

*******@***.*** 561-***-**** 1003 Bouldin Ave. Austin, Texas 78704

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