Manager Marketing Customer Service

NINELA SANCHEZ

*************@*****.*** / C: 647-***-****

Mississauga, ON L4Z 3S2

SUMMARY

Marketing Communications professional with 7+ years of experience; specializing in Digital brand and social media management. Driven and results oriented. A highly adaptable and personable individual, with a global perspective and exceptionally acute multicultural understanding.

SKILLS

MS Office

Marketing campaign management

Customer Relationship Management (CRM)

Partnership Marketing

Internet and E-mail Marketing (Mailchimp, Salesforce, MS Dynamics)

Product Launch

Brand-building strategies

Event planning and execution

Focused and driven

Google Apps and Google Analytics

Sponsorship experience

New customer acquisition

Salesforce / Hootsuite

Advertising

Multi-media marketing

Media relations

Adobe software

Proficiency in Adobe Suite

Leadership, organizational & multitasking

Public Speaking & Presentation

Flexibility & punctuality'

Language: English/Spanish – Written/Oral/Spoken - Fluent

EXPERIENCE

Email Marketing Specialist / Elite Digital 09/2021 – 05//2022

Collaborated with the Marketing team to execute CRM strategies, including customer

journeys

Developed and implement marketing automation flows in Salesforce Marketing Cloud & Microsoft Dynamics

Prepared, built, and deployed email campaigns with content tailored to subscriber

preferences & provincial regulations

Implemented testing & optimization opportunities, including A/B or multivariate testing on

email campaigns

Oversees day-to-day email campaign execution, sometimes within tight deadlines,

including set-up, segmentation, scheduling, testing, tagging, deployment, and

reporting/analytics

Strategy (best practices to get the best results)

Set up dashboards for ongoing initiatives and campaigns, optimize for insights

gathering based on stakeholder objectives

Insured timely completion and execution of email campaigns and identified areas of

improvement

Maintained daily/weekly reports that track key metrics such as Open Rate, CTR, and

Opt-out Rate by various segments

Work closely with various clients (via phone, email, and Slack) to ensure that the

email calendar is up-to-date and needed items have been received to ensure effectively

email delivery

Manage, coach, and mentor the email marketing team.

Analyzed campaign data to share actionable insights and opportunities with clients, and

suggest ways to adjust and implement different tactics

Performed quality control checks and proofreading of coded responsive emails

Insured emails follow industry policies and best practices

Digital Marketing Specialist / Freelancer 01/2020 – 08//2020

Results-driven copywriting, design and brand strategy for spas, dental clinics, modelling agencies and wellness brands.

Write and design lead magnets, landing pages, web content, regular blogs, decks, courses, eBooks, emails, ads and other launch materials. Create content that adds both relatability and authority to brands, increasing engagement, visibility and conversions.

Shape, market and sell transformative experiences, such as retreats, online special events and masterminds--from developing the offering and assisting with planning to writing and designing the promotional materials.

Develop and refresh brand stories, positioning, voice, key messaging and other copy.

Assist in general administrative marketing requests and additional support to Business

Support in meetings to document critical information, action points and take always.

Manage the relationship and process with key print vendors

Created sponsorship packages for different agencies & companies.

Integrated Marketing Manager / Jakes House Children With Autism - 09/2019 - 12/2020

Planed all fundraising and awareness events, as well all community events, such as the annual Jake's House Holiday Parties in Toronto and Ottawa

Coordinate mentoring workshops with diverse community partners

Support volunteer recruitment efforts with the coordination of events and presentations at schools, job fairs, and other community events

Managed all aspects of the event planning process, including theme development, venue identification, collaboration with vendors, floor plan design, menu selection, invitations, guest communications, volunteer recruitment and coordination, collateral design, printing coordination, media invitations, sponsor needs fulfillment, timeline, and budget tracking, goal setting and summary reporting

Liaise with the internal executive and operational teams, as well with corporate supporters, sponsorship partners, government officials, service providers, community leaders and families living with ASD, to identify promotable stories and opportunities

Regularly submit updates, and proactively pitch stories to achieve maximum editorial coverage and content via both traditional and digital platforms

Build and nurture relationships with key media contacts on an ongoing basis

Lead all of the digital marketing strategies for social media accounts. (From researching, promoting and executing).

Create sponsorship packages and assist fundraising meetings with prospects and business supporters

Planed, developed and implemented an overarching public relations strategy to enhance positive visibility for Jake’s House and support the charity's core objectives

Marketing Manager / JEP AGENCY INC - Toronto, Canada, 07/2014 - 08/2019

Managing a team of 5 in our Marketing & Sales department

Managing the marketing analytics of the company on daily basis.

Enhanced Good Ads performance

Curating online content for upload to our YouTube, Instagram and Facebook channels engaging with the company’s audience and remaining true to their needs

Finding creative solutions to work within tight budgets and meet deadlines. As well Marketing strategies.

Acted as company rep/spokesperson in many public speaking occasions.

Create sponsorship packages & attend presentations in getting sponsorship.

Communicate with the people who had inquiries towards the event in a timely manner.

Designing, writing and/or producing presentations, press releases, articles, leaflets, in-house journals, reports, publicity brochures, information for websites and promotional videos.

Manage all social media promotions, content, event pages, and execute all social media campaigns.

Reached out to media to secure substantial press opportunities

Responsible for supporting all publicity campaigns, events and promotions of the department while ensuring organization and planning based on the objectives, performance and quality standards.

Customer Service & Sales / Contact point 360 INC - Toronto, Canada, 10/2014 - 07/2018

Archiving customers correspondence; letters, paper documents sent by the customers.

Promoting products and services. Billing, product support and customer purchases.

Provided excellent customer service and sales experience for customers in an inbound call center environment.

Coordination with various agencies for constant customers

Keeping the information on the business confidential.

Identify sales best practices and implementing process improvements to increase productivity and efficiency Target oriented, with attractive incentives. Achieving daily sales target. update.

Constant reminder via e-mails or phone calls.

Event Marketing Cordinator / World Holiday Parade Inc - Toronto, Canada, 04/2015 - 08/2017

Communicate with event team to collaborate and execute on plan.

Coordinate details of events such as conferences, sales meetings, business meetings, themed dinner, team building, marketing event.

Planning and execution of marketing campaigns.

In charge of retouching images for special vendors.

Schedule speakers, vendors and participants.

Work closely with clients and sponsors to achieve all stakeholder goals.

Select catering companies to prepare food for event and select dishes for menus.

Calculate budgets and ensure they are adhered to.

Campaigns, events and promotions of the department while ensuring organization and.

TV HOST/ Digital Marketing Specialist / Univision Canada/ TLN Network Media Company - Vaughan, Canada, 10/2014 - 12/2016

Brand development and positioning to targeted public segments.

Communicate with customers on social media and instant messaging.

Created a product launch plan and promotional video for new products.

Keeping up to date with current digital trends.

Executed and enhanced Google ad's performance.

TV HOST/Presenter of their " Hello TV show segments" & "With you in the community" Acted for Corus Entertainment and Univision on TV SHOW " My name is Ripley" season 1 & 2 Cover news and entertainment segments for both TV shows.

Handle tight scheduling with organizational manner

Attended and spoke in different important events in the City

Weekly monitored and analyzed the behavior of customers on our website to optimize the content.

EDUCATION AND TRAINING

Sheridan College - Mississauga, ON, Canada 05/2014

Advance Diploma: Business Administration Marketing

Web Design (Dream Weaver and InDesign)

HR & Business Administration

International Business Marketing

Search engine & marketing plan strategies

Marketing Communications & ethics

Advertising, Promotion and Public Relations

Graphic Design & Social CRM

Online Content and user experience

Professional Sales Techniques

Entrepreneurial organization

John Cabot Secondary School - Mississauga, Ontario, Canada 06/2011

Highschool Diploma: Secondary School

VOLUNTEERING

Fundraiser for cancer 03/2014 – 06/2014 Sick Kids Hospital, Toronto, Canada

A group of 4 students and my self raised over $5,000 for the Leukemia Cancer research for kids

Targeting audience online

The power behind a brand

The necessity to constantly reinvent

How to market and promote a charity digitally

Fundraiser 01/2016 – 06/2016 Operation Smile, Toronto, Canada

Raised $6,764 to give around 27 kids in Canada/Nicaragua a reconstructive cleft lip and palate

Develop marketing campaigns online through Facebook, Instagram, and Twitter to build charity awareness

How to market and promote a charity digitally

Create digital flyers and brochures for advertising purpose

Event planned/logistics of different events to fundraise & build awareness for this special cause

REFERENCES

Rosemarie Trujillo Mary Anne Terry Asad Mirza

JEP AGENCY INC, 647-***-**** Jake's House, 416-***-****. Contact Point 360, 905-***-****

Company Manager Marketing Manager Company Manager

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