OLIVIA OVERS
214-***-**** ***************@*****.*** Dallas, Texas
EDUCATION
Collin College Frisco, TX
Major/Concentration: Bachelors of Business Expected December 2023 GPA: Major: 4.0
Lake Dallas High School, Corinth, TX
GPA: 3.6 Graduated May 2020
Comp 1 & 2 Dual Credit North Central Texas Community College EXPERIENCE
Farm and Feed, Start-up Tech Company, Plano, TX April 2022 - October 2022 Digital Sales & Marketing Summer Analyst
- Was responsible for monitoring various sales, marketing initiatives, and performance on a regular basis
- Executed advertising campaign strategies, while managing and optimizing the budget across multiple ad platforms
- Aligned closely with team members in marketing, product, events, social media, and customer experience to identify opportunities for engagement
- Created dashboards, data visualizations, and campaign performance reports presenting learnings from analyses, including actionable insights and recommendations
- Provided data-driven insights and analysis to support the marketing and product teams
- Collected, reviewed, and interpreted data from a variety of primary and secondary sources
- Strategized and collaborated with other relevant team members where optimization is required Vector Marketing, Plano, TX November 2021 - March 2022 Business Development & Marketing Analyst
- Extracted data from 5+ quantitative sources and aggregated data to aid in marketing decisions on local businesses
- Created an excel database, used pivot tables, and advanced functions to increase data entry efficiency by 50%
- Planned and implemented marketing strategies to promote products or services to current customers as well as new ones
- Analyzed data to identify opportunities for growth in existing markets
- Established long-term strategic plans to achieve company goals, such as increasing brand awareness or increasing market share
- Developed and implemented strategies to attract new customers and increase brand awareness
- Determined which methods of advertising are most effective for the company based on cost, reach and return on investment
- Conducted market research to identify potential consumers by studying demographic data such as age, gender, race, and income level Vineyard Vines, Plano, TX May 2021- October 2021
Sales Associate
- Engaged with patrons in a courteous and professional manner during front-end retail purchases and returns
- Implemented personal sales targets by maintaining customer relationships and troubleshooting specific customer problems
- Performed stocking, inventory management, and replenishment by conducting and analyzing weekly merchandise audits
- Established and maintained effective public relations through customer engagement, education, and promotion of new products
- Developed product knowledge concerning all consumer items
- Recommended more than one product option whenever possible so customers have multiple options
- Maintained knowledge of current sales and promotions, policies regarding payment and exchanges
- Computed sales prices, total purchases, and processed cash or credit payments ACHIEVEMENTS AND ATHLETICS
Varsity Track and Field, Lake Dallas High School
Captain: 2018-2020
- First place in 2020, 4X4 relay
- Specialized in 2-4 events with 15 hours per week while maintaining an overloaded school schedule Varsity Soccer
Captain: 2019-2020
- Ran structured team practices while maintaining a positive mindset for the team
- Maintained 3.6 GPA leading to Academic All-District Award 2018-2020 HOBBIES AND INTERESTS
Watching soccer, playing golf, watching crime documentaries, doing makeup, marathon training, editing/photography, reading romance novels