Creative Director Social Media

James Prokop

**** ****** ***** *****, **** Hollywood, CA 90069

Direct: 310-***-**** Email: ************@*****.*** Professional Summary

Professional creative director with 8+ years of experience, skilled in relationship-building and team concept development. Seeking position with a strong company or Agency. At Printing Solutions, created in-house a Digital Services & Graphic Design department, saving clients

$450K per year and growing client base by 47% in 14 months. Landed accounts with Comcast, Amazon, and Ford Motor Company worth a combined $5.3M annually. Work Experience

Creative Director

Prokop Digital Marketing Inc. West Hollywood, CA

November 2015 to Present

• Search Engine Optimization (SEO) development with a nationwide company website.

• Search Engine Marketing (SEM) development with a nationwide company website.

• Social Media Optimization (SMO) development with a nationwide company website.

• Created and Implemented Social Media Campaigns that created increased ROI.

• Online and Print Publication advertising.

• Video creation and editing with Adobe Premier and Final Cut Pro.

• Marketed and advertise actors performance with the movies and television shows that they were on.

• Managed projects and worked directly with Marketing Director and Operations Manager.

*Advanced Google Adwords Certified & Analytics Ecommerce experience.

• PR Marketing.

• Website Design / Redesign Consulting.

• Monthly Email Marketing Campaigns

• Social Media Marketing/Engagement Planning.

• Run Weekly Marketing Meetings.

• Quality Assurance with website management.

• Complete End of the Month Marketing Reports to track marketing successes and progress.

• Managed Interns for online content, video editing, and marketing projects.

• Created marketing videos that were uploaded to YouTube.

• Maintain B2B and B2C relationships.

• Advanced office and computer skills.

• Recreated department accountability through reporting, documented processes, etc.

• Managing relationships and projects with all outside vendors.

• Quarterly Sales & Marketing Strategies.

• Entertainment Event Planning.

Creative Director

Printing Solutions Los Angeles, CA

November 2013 to November 2015

• Search Engine Optimization (SEO) development with a nationwide company website.

• Search Engine Marketing (SEM) development with a nationwide company website.

• Social Media Optimization (SMO) development with a nationwide company website.

• Online and Print Publication advertising.

• Integrated Marketing Strategies.

• Advanced Google Adwords Certified & Analytics Ecommerce experience.

• PPC Marketing (Pay-Per-Click Marketing)

• PR Marketing and Press Releases.

• Website Design / Redesign/ Management.

• Logo Design.

• Social Media Marketing/Engagement Plan.

• Run Weekly Marketing Meetings.

• Quality Assurance with website management

• Managing Director of an entire Design & Marketing Department

• Complete End of the Month Marketing Reports to track marketing successes and progress

• Employed Article Writer Interns for online content.

• Maintain B2B and B2C relationships.

• Advanced office and computer skills.

• Management of department employees.

• Recreated department accountability through reporting, documented processes, etc.

• Managing relationships and projects with all outside vendors.

• Finding new vendors and negotiating new contract Search Engine Optimization (SEO) strategies and implementation.

• Paid online advertising (PPC) strategies.

• Department budget allocation.

• Annual Marketing Strategy.

• Social Media campaigns.

• Ad Copy experience.

• Served as creative director for busy agency with $8.2M a year in annual revenue and 110 employees.

• Raised revenue 40% in 14 months through winning and building unbreakable relationships with 15 new key clients.

• Landed Comcast account and led their complete rebranding, presiding over a period of 15% revenue growth per year.

• Saved clients a total of $450,000 per year by growing client base by 27% in 14 months. Used a combination of high-end product, winning awards, and press releases.

• Led the team to win the Clio in 2017 for our Pedigree Coffee ad for Amazon.

• Doubled revenue in 18 months by restructuring the teams for more team-directed work.

• Managed all aspects of campaign design, including innovation, development, and implementation. Used Agile workflow to cut process waste by 45%. Education

Antioch University

Bachelor of Arts in Business & Marketing

2009–2012

• For Senior Project, developed a marketing plan for a new business to sell Scrub Master sponge developed by MIT student researchers. Product hit $1M in revenue in 1 year.

• Selected to fill student teacher position in creative management. Taught 12 credits of 200-level management classes to 72 students.

Westwood College

Associate’s Degree in Graphic Design and Multi-Media 2001- 2003

Activities

• Vice President of ANA, 2015–2016

Produced the Ruth in Advertising Podcast 2014–2016, 120,000 subscribers

• Board Member for Equality California, 2007 to 2009

• Google Adwords Certified & Google Analytics Ecommerce Certified June 2014. Skills

• Soft skills: Interpersonal skills, communication, leadership

• Hard skills: Relationship building, sales, business design, branding, project management Computer & Social Media Skills: Highly proficient with both Macs and PCs and software such as Lotus, Microsoft Word, Microsoft PowerPoint, Microsoft Office, Microsoft Excel, Microsoft Access, Microsoft Outlook, Adobe Creative Suite, Acrobat Reader, Quickbooks, Shopify, SpyFu, Shipstation, Java, Adobe Illustrator, Adobe Photoshop, Adobe Illustrator, Adobe Premier, Adobe Image Ready, Drop Box, Go Live, Adobe Final Cut Pro, Adobe After Effects, Flash, Director8, Cinema 4D, Wordpress 3.2.1, Hootsuite, Klaviyo, Sellbrite, GS1, Amazon Seller Central, Jungle Scout, Go to Meeting, RSS, CISION Social Media, GoToMeeting, Splash cube, HTML, PRLog, Oracle Certified, and Google Adwords Certified & Google Analytics Ecommerce Certified. Extensive experience with Instagram, Facebook, Google+, Linked-in, Tumbler, Twitter, Flickr; Flixster, Plaxo, Skype, YouTube, SalesForce, Basecamp, FourSquare, Hubspot, Where, StumbleUpon, Instagram, SMS / MMS text marketing (and TCPA compliance), MailChimp, Reachmail, e-Mail marketing (and CAN SPAM compliance), Double Click, Atlas, SQL Server, mobile and online ad networks and real-time exchanges and Android, Apple iOS app ecosystems. References and letters of recommendation will be provided upon request.

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