Digital and Email Marketing Specialist

DEREK FERGUSON

Palm Harbor, FL • (***) *** - **** • *************@*****.***

Results-oriented Email Marketing, Web Design, and Web Development professional with additional proficiency in performance analysis, systems analytics and technical troubleshooting. Skilled with a multitude of development, design, CMS and marketing automation tools, with a strong knowledge in targeting and personalization. Established clear standards and enforced protocols for consistent, top-quality results.

AREAS OF EXPERTISE

(Email Marketing, Web CMS and Social Media)

Adobe Experience Manager, Sitecore, eMarsys, Sitefinity, Cheetah Digital Email System, Paytronix, LiveClicker, Moveable Ink, Litmus, MailChimp, ActiveCollab, Disqus, Paper.li, Revive AdServer, Buffer, Google Analytics, Zapier, and professional-level use of major social media outlets including Facebook, Twitter, YouTube, LinkedIn, and Instagram

(Network and System Administration)

Multiple operating systems, including Windows (through current versions), Unix, Linux, Mac OS, Web, email, database, and file server administration, local network technical support, hardware and software troubleshooting

(Web and Email Design and Development)

Dreamweaver, Visual Studio .NET, Adobe Creative Suite (including Photoshop and Illustrator), Visual Basic .NET, ASP.NET, Classic ASP, JavaScript/JQuery, HTML 5, CSS and CSS Preprocessors, XML, SQL, PHP, and WordPress custom implementations and maintenance

PROFESSIONAL EXPERIENCE

(WellCare Health Plans, Inc. / Centene Corporation) Tampa, FL March 2020 - Present Project Analyst / Digital Media Specialist

• Developed, maintained, and updated Adobe Experience Manager and Sitecore CMS-based web sites for a Fortune 25- sized national health insurance behemoth.

• Provided support in time-sensitive, deadline-oriented annual plan updates and overhauls of critical content and health plan information with emphasis on 508 accessibility compliance and standards adherence.

• Assisted in all areas of a large, results-oriented digital marketing team responsible for numerous websites representing dozens of corporate-owned health insurance brands, dozens of monthly email and text messaging campaigns, and supporting myriad locally-based health care coverage providers with near flawless quality of execution in all areas.

• Worked entirely remotely for over two full years (one under contract, and one while permanent) while maintaining optimal teamwork and cooperative project communication throughout a critical period when health care customer safety was elevated to paramount importance (COVID-19 period).

(Bloomin’ Brands, Inc.) Tampa, FL November 2018 – February 2020 Webmaster / Email Marketing Executive

• Updated, maintained, and further developed CMS-based web sites (Sitefinity, Sitecore) for multiple corporate clients.

• Executed A/B split testing to determine future marketing campaign directions.

• Developed, tested, and distributed interactive and visually appealing email campaigns to millions of customers for 4+ international restaurant chains via Cheetah Digital and Paytronix email systems.

• Troubleshot technical issues using extensive technical background to ensure flawless campaign execution.

• Provided email marketing analysis, expertise, and recommendations to senior management teams based on performance results of email campaigns, online marketing initiatives, and web site developments.

• Communicated with key stakeholders at multiple business levels to discuss email campaign performance directives.

(eBay Czech Republic) Prague, Czech Republic and Palm Harbor, Florida August 2017 – November 2018 Email Marketing Specialist / Specialty Email Consultant

• Created, configured, tested, and delivered email marketing campaigns to registered users worldwide.

• Oversaw and implemented the development, quality assurance, and distribution of email campaigns to up to tens of millions of recipients via dozens of campaigns per week

• Managed full-cycle marketing and advertising strategies, including estimating costs, managing resource allocation, and adjusting production schedules to ensure success.

• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion

• Took ownership for browser, platform, and mobile device testing for each email campaign to assure 100% functionality and compatibility

• Reported campaign data to Campaign Managers and provided analyses of campaign effectiveness

(v6 Ventures / CitySpy Network) Prague, Czech Republic April 2016 – June 2017 Business Manager

• Served as the primary designer and developer of a new large local Web portal, CitySpy Prague (http://cityspy.cz) using WordPress, PHP, CSS, and HTML5.

• Spearheaded the development and deployment of additional products, including 2 Web apps and a Wi-Fi product intended for restaurant and bar venues.

(ELC Group) Prague, Czech Republic August 2014 – January 2016 Business Support Executive / Project Management Support

• Developed and maintained a network of vendors and suppliers to provide international regulatory affairs services and other turnkey solutions.

• Effectively managed very strict, aggressive deadlines in critical business situations in order to maintain the highest level of customer service satisfaction for numerous industry-leading pharmaceutical clients all over the globe.

(City of Clearwater) Clearwater, FL May 2003 – May 2014 Systems Analyst / Webmaster

• Held primary responsibility for the complete design, maintenance, and development of the City of Clearwater, Florida’s official Web site (www.myclearwater.com).

• Coordinated the efforts of a group of 5-6 programmers and interfaced with representatives from 20+ different departments.

• Provided Web application support on an ongoing basis, and used HTML, CSS, graphics skills, JavaScript, ASP and ASP.NET in the development of online interactive Web applications.

• Served as the face of the City’s Web presence, both internally and externally, and provided coordination of all Web and social media communications for a city of 120,000+ citizens.

(First Marketing Company) Pompano Beach, FL September 1999 – May 2002 Supervisor of Internet Project Managers

• Supervised a team of Internet Project Managers and Web Programmers in the production of Web-related marketing projects for Fortune 100 clients.

Additional work experience available upon request

EDUCATION AND CERTIFICATIONS

(University of Florida) Gainesville, FL 1994

Bachelor of Arts in English

(Florida Atlantic University) Boca Raton, FL 2002

2 Semesters in the Microsoft Certified System Engineer (MCSE) Curriculum Florida Teacher Certification – Secondary School, English

(Oxford Seminars) St. Petersburg, FL 2014

Teaching English as a Second/Foreign Language (TEFL/TESL) Certification (100 Course Hours)

(GeekLearn / IECubed Training Facility) St. Petersburg, FL 2013 Microsoft .NET 3.0 Development Curriculum, Microsoft Certified Professional (MCP) ACCOLADES

(First Marketing Company)

Leading Edge Award, Runner-Up – March 2002

Leading Edge Award – December 2000

Customer Service Award – June 2000

Customer Service Award, Runner-Up – May 2000

(First Marketing Company)

Team of the Quarter Award – July 2006

MSB Employee of the Month – October 2005

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