CK Carrie Kelley
Lake View Terrace, CA ***** 818-***-****
**********@*****.***
PROFESSIONAL
SUMMARY
Driven Merchandising Manager with 10 years of experience in maximizing product sales and overseeing merchandise trends. Effective in overseeing day-to-day sales and inventory stock levels to determine purchasing needs. Expert in merchandise planning based on prior sales and trends to provide well-rounded selection of products sought by customers. SKILLS New Merchandise Presentation
Sales and Marketing Support
Ordering and Purchasing
Sales Goals
Customer Relationship
Management
Advising and Coaching
Merchandising and Promotions
Professional Relationships
WORK HISTORY MERCHANDISER / SALES 01/2015 to 09/2022 Presence Marketing South Barrington, NJ
Responsible for 17 accounts with approximately 200 brands Build relationships at store level
Provide new store opening and store reset support
Provide Merchandising and Retail Support for accounts as directed by Regional & National.
Utilized market data to improve placement and retail support Wrote Turnover orders filling voids, case stack deals and new item placements
Took pictures Before & After of accomplishments during store visits Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
Removed damaged, out-of-code, not-in-set and discontinued items from displays.
Answered customer questions regarding store merchandise, department information and pricing.
Verified products appeared at correct locations in proper quantities. Prepared interesting and innovative visual displays to grab customer interest and promote sales.
Established strong vendor relationships to maintain and support business. Worked with managers and advertising directors to optimize promotions. Conferred with store managers to obtain information about customer needs and preferences.
BEVERAGE MERCHANDISER 07/2013 to 01/2015
Presence Marketing South Barrington, IL
Took Ownership 32 Whole Food Accounts
Performance at each account included, restocking, cutting in new items, filling voids. Distributed swag.
Established relationships with Team Leaders & Members to help train with any new products and or changes.
Preformed Resets
RETAIL SALES REPRESENTATIVE 01/2009 to 01/2014
AMERICAN NATURAL ORGANIC SPICES Fremont, CA
Responsible for 34 major stores including Whole Foods, Bristol Farms, Albertson & Ralphs
Stocked, ordered and cleaned each rack.
Rotated stock to ensure freshness
Established relationships with store team leaders to process orders through DVO
Kept building, growing, and maintaining inter-personal relationships with all stores so that their needs and their customers' needs were consistently and successfully met.
Traveled from account to account, creating monthly schedule to assure service is given when needed.
RETAIL MERCHANDISER 01/1997 to 07/2013
HALLMARK MARKETING CORPORATION Kanas City, MO
Serviced 5 stores as Retail Merchandiser
Weekly calls to service and clean all Hallmark Products, and set up new promotions
Merchandising, stocking, and placing orders on weekly basis In charge of specific holiday deadlines which included, organizing, setting up and removal of seasonal products
Used INFOLINK to conduct orders and follow up on new items being placed within stores.
Preformed Resets
RETAIL SUPERVISOR 01/2000 to 01/2013
HALLMARK MARKETING CORPORATION Kanas City, MO
Took ownership in 48 stores in Pasadena area with Million Dollar Sales
(Top companies were: Ralphs. Stater Bro's, Kohl's, and Barnes & Noble) Supervised teams of 15 or more.
Supervised Merchandisers on weekly and monthly basis Hired and trained new employees, updated training for existing employees on all promotions and new systems.
Weekly meetings with Store Managers and Receivers to help with sales of all Hallmark Products.
Weekly Computer work, conference calls and bookkeeping for all accounts.
Built successful retail teams by instilling culture of collaboration and developing daily plans centered on common group goals. Scheduled workers and delegated assignments to effectively meet expected customer and business demands.
Trained team members in successful strategies to meet operational and sales targets.
CART CAPTAIN 01/2006 to 01/2009
NEWS AMERICA Fremont, CA
Responsible for 74 stores, divided into 17 territories Supervised 10 Service Representatives
Supervised replacement of CART Ads at major grocery stores in line with service Reps.
Preformed Audits of all stores for compliance with advertising and timelines
Work hands on to train new employees and ongoing training with existing employees
Preformed monthly ADD pick-ups and delivery to Representatives. EDUCATION High School Diploma 06/1984
Verdugo Hills Senior High School, Tujunga, CA