Michael J Duffy
New York, NY
************@******.***
linkedin.com/in/michaeljduffybarefoote
xec
Consummate trade show & consumer event production and marketing professional. Extensive client relationship, customer service, and association management background in both for-profit and not-for-profit organizations. Seasoned team leader delivering tactical oversight while maximizing resources, talent, and revenue. Work History
• Event Consultant, 2018 - present
Barefoot Executive Events Consulting, Ltd., New York, NY
• Director, Event Experience, 2009 – 2018
Motor Trend Auto Shows, LLC, New York, NY/El Segundo, CA
• Northeast Regional Manager/Event Manager, 1991 – 2009 National Marine Manufacturers Assn. (NMMA), New York, NY
• Event Coordinator/Operations Manager, 1988 – 1991 National Marine Manufacturers Assn. (NMMA), Chicago, IL
*promoted and relocated to NYC
Professional Profile
Client Specialist
Simultaneously guided eight regional automotive dealer association client relationships in producing annual current-model consumer auto events in various second- and third- tier markets (e.g., Tampa, Orlando, Richmond, Memphis, Fresno).
Invigorated dealer relationships and participation for overall show successes via regular, personal visits to dealerships within each market.
Secured extended production contracts with four regional automotive association clients guaranteeing $1M+ in bottom-line profits (2018 – 2021). Dynamic Leader
Collaborated with, and coordinated efforts of, 12 – 14 person internal & external cross- functional teams, producing & marketing events in various U.S. markets—including strategic planning, ideation, operations/logistics, decorations, administration, space sales, media buying, PR, promotions, sponsorship fulfillment, and social media.
Cultivated consistent team collaboration and mentored new employees, sharing corporate procedures, processes, and policies.
Boosted net profit margins by 5% annually, and maintained similar margin level increases 8 out of 9 years while at Motor Trend Auto Shows.
Monitored and maintained regional $8.5M+ budget and directed operations of Northeast Regional office (NMMA), staff and events.
Negotiated contracts with facilities, vendors, labor unions, hotels, service agencies, and suppliers; and, obtained any & all municipal permits appropriate to event(s). Inventive Show Producer
Researched, negotiated, and secured national/regional cross-promotions with various retailers (e.g., McDonald’s, A&P, The UPS Stores, Firehouse Subs, Buffalo Wild Wings) for assigned events.
Negotiated exclusive appearance of The Munster Tribute featuring fully-operational Munster Coach and Dragula vehicles along with a meet & greet by Butch Patrick
(“Eddie Munster”).
Inaugurated the “Water Watch Award” honoring Jacques Cousteau’s life and work; presented to Cousteau at the 1997 New York National Boat Show—his last public appearance.
Education
DePaul University, Chicago, IL (1979 – 1984)
BA Coursework: Communications/Rhetoric, English Literature, Marketing Skills
Brand Marketing
Project Management
Budgets/P&L:
Creation/Forecast/
Maintenance/AR-AP
Customer-Client
Relations/CRM Software
ROI/KPI Analysis
Strategic Planning
Team Collaboration
Association Management
Vendor Negotiations &
Management
Facility/Venue, Hotel
Negotiations & Relations
Labor Negotiations &
Relations
Box Office Management
Media Buying & PR
Copy Editing/Writing
Staff/Sales Coaching,
Mentoring & Training
Microsoft Office Suite
(Word, Excel,
PowerPoint, Outlook)
Adobe Acrobat Pro XI
AutoCAD
ExpoCAD & a2z
Basecamp
Cvent
MailChimp
SurveyMonkey