Tara Hay

adugxg@r.postjobfree.com 949-***-**** www.clippings.me/tarahay

Professional Summary

Small Business Owner, Content Marketing Manager, and Multi-Platform Journalist with 8+ years of experience working for B2B software startups and global media corporations

Professional Experience

Fridays With Tara Laguna Beach, CA

Founder May 2021 - Current

●Launched a profitable, online jewelry business by sourcing items from overseas and rebranding them for sale.

●Leveraged Shopify, Instagram, Facebook, and TikTok to drive awareness and sales, and reach an ROI of 100%

●Negotiated placement into two boutiques located in Nantucket and Palm Beach.

Fieldwire San Francisco, CA

Content Marketing Manager Sept 2018 - April 2021

●Developed and managed Fieldwire’s content and social media strategy; working with various teams to identify and deliver content needs for all phases of the customer journey.

●Doubled pageviews on Fieldwire’s blog year-over-year. In a 30-day period, increased Fieldwire’s LinkedIn following by 110% and organic impressions by 300%

●Executed key content projects and PR campaigns with executives, stakeholders, and clients to build compelling customer stories. Major clients included: EllisDon, Graham, and Clark Construction.

●Provided editorial oversight and feedback to ensure the brand’s voice was consistent across all external content and internal communications.

Crafted and circulated press releases that were picked up by Business Insider and Crunchbase.

Accelo San Francisco, CA

Content & Communications Manager Jan 2017 - Sept 2018

●Created high-impact, original, and optimized content (blog posts, customer stories, and website copy) to drive brand awareness and conversions. Crafted and co-hosted company webinars that converted 448 marketing-qualified leads.

●Implemented social media management software and managed all company social media accounts (Facebook, Twitter, YouTube, and LinkedIn).

NITV/SBS News Sydney, AUS

Multi-Platform Journalist Aug 2013 - July 2016

●News anchor, producer, online journalist, videographer, and foreign correspondent for NITV and SBS World News. Worked independently as a foreign correspondent to meet critical deadlines for the global press.

Education

Bachelor of Journalism The University of Queensland 2016

Skills and Attributes

●G-Suite, Google Analytics/Ads, Adobe Creative Cloud, Asana, Canva, Shopify, Marketo/HubSpot

●Blogging, Technical Writing, Creative Storytelling, SEO, Email Marketing, Branding, Videography, Script Writing, Podcasting, Social Media Management, Proofreading, PR, Communications

●Extremely reliable, proactive, positive, and well-accustomed to managing various projects in a fast-paced environment.

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