Laura McLaughlin Newell

Laurel, MD ***** • 240-***-****

adufbz@r.postjobfree.com • lmcnewelldesigns.myportfolio.com • linkedin.com/in/laura-mclaughlin-newell WEB / GRAPHIC DESIGNER

Strategic web designer offering expertise in arranging, editing, and creating website content including music, imagery, video, and print, and leveraging search engine optimization to drive traffic to web pages. Innovative business partner, effective communicator, and problem-solving project manager known for building relationships with internal / external partners at all levels and disciplines, implements styling content that creates the voice and character of a site and channels content into a coherent, unique style that is true to the sites brand. Collaborative leader, art educator, and freelance artist with demonstrated successes in partnering with cross-functional teams to oversee and monitor project designs, delivering quality services and products that are on time, on scope, within budget, and per customer and quality specifications.

CORE COMPETENCIES

Project Management • Diversity / Cultural Awareness • Art History • Research • Documentation • Requirements Assessments • Troubleshooting • Quality Assurance • Teamwork • Compliance • Flexibility • Time Management • Avid Learner • Communication • Languages - Fluent English / Beginner French TECHNICAL PROFICIENCIES

Logo Design • Adobe Creative Suite • HTML / CSS • WordPress • Microsoft Office Suite • JIRA • Taxi • Graphic Design

• Illustration • Photography • Writing • UX/UI • Web Graphics • Digital Classrooms • Analytics/SEO • Legal / Regulatory Guidelines • Social Media Marketing • Beginner JavaScript • Beginner MySQL • Beginner Bootstrap • Bodega EXPERIENCE

HIGHLIGHTS FOR CHILDREN, Columbus, OH October 2022 – November 2022 Digital Production Designer

Provided assistance with asset editing through image retouching, resizing, manipulation, and preparation for social media applications.

● Worked remotely with the marketing, copy, and business teams to ensure project accuracy and completion.

● Created various formats of supplied artwork to be production-ready and trouble-shooted any errors and mended issues in Photoshop and InDesign.

● Used skills with attention to detail involving type-setting, composition, and utilizing copy and brand standards. 2U INC., Lanham, MD April 2022 – August 2022

Web Producer

Implemented content changes on WordPress with cross-platform performance and content management systems

(CMS) like Taxi and Bodega.

● Adhered to University program brand guidelines and web marketing guidelines.

● Delivered a high-level UX and accessibility content and identified troubleshooting solutions.

● Managed 1-6 tickets per day of concurrent projects through the JIRA ticketing system from minor copy edits to full web page builds.

● Built a strong relationship with the Marketing and Brand Teams through consistent communication and feedback. FREELANCER June 2008 – Present

Artist

Commissioned art, illustrations, and designs.

● Created logo, web graphics, and imagery for RENewell Properties, LLC., MD, 2014.

● Operated a small hobby business, CL Art & Treasures, creating hand-painted apparel, bags, drawings and illustrations, greeting cards, and paper flower bouquets.

● Taught community classes with Creative Outlets Arts Center, MD, 2022.

● Created label designs for Fiber-Shield Industries Inc., NY, 2022 Laura McLaughlin Newell adufbz@r.postjobfree.com Page Two PRINCE GEORGE’S COUNTY PUBLIC SCHOOLS (PGCPS), Landover, MD July 2013 – April 2022 Art Educator, Thomas G. Pullen K-8 Arts Academy and G. James Gholson Middle School Designed, planned, organized, and implemented lessons involving diversity, cultural awareness, art history, teamwork, and the use of a variety of art materials in the classroom and after school.

● Managed and presented artwork displays and shows, websites, digital classrooms and digital lesson presentations.

● Organized documents, materials, and projects.

● Executed record-keeping.

● Provided exceptional customer service and communication with partners. ADDITIONAL RELEVANT EXPERIENCE

MERRIWEATHER POST PAVILION, Columbia, MD

Seasonal Event Staff

Rendered top-notch customer service for a pleasant guest experience.

● Checked / scanned tickets and greeted guests.

● Monitored specific areas on the grounds or backstage.

● Organized crowds from 200 to 20,000 patrons for safety and efficiency.

● Assisted with VIP events, delivering top-quality customer service. EDUCATION

Master of Education, Curriculum and Instruction with Certification / Art Education, Grades PreK-12 University of Maryland, College Park, MD

Bachelor of Fine Arts, Concentration in Illustration, Photography, Minor in Art History Frostburg State University, Frostburg, MD

PROFESSIONAL DEVELOPMENT

Interactive Media Design Postbaccalaureate Certificate, Towson University, Towson, MD, 09/2019 – 12/2021 CERTIFICATES

● Customizing a WordPress Theme from an Adobe XD Prototype, May 2022

● Learning Jira (Server Edition), May 2022

● Layout and Composition: Grids, April 2022

● User Experience for Web Design, April 2022

● Creating a Responsive Web Design, May 2021

● Marketing on Instagram, March 2021

● Marketing on Facebook, February 2021

● Neil Blumenthal on Branding, September 2019

RECOGNITION

● Photography published as a Finalist in Photographer’s Forum Magazine in the 2012 Best of High School and College Photography issue, June 2012

● Employee of the Month, Six Flags America, Largo, MD, July 2011

● Photography published in Journal of Communication Studies, Indiana University of Pennsylvania, Indiana, PA, April 2010

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