Allen Maricle
Fairdale, KY *****
***********@*****.***
Successful broadcast television sales and management professional with diverse experience and winning attitude seeking opportunity to exceed company and personal goals in a competitive environment.
Work Experience
Director of Sales/Sales Manager/Marketing director WGSA CW/WGCW CWPlus/ThisTv/Telemundo - Savannah, GA February 2010 to May 2016
• Managed sales department including ten Account Executives, a Local Sales Manager, the New Media Department, a branch office in SC and the New Creations Dept for new Shows.
• Grew 2010 revenues from a first half deficit to exceeding the annual sales budget.
• Managed all Account Executives and Traffic, Production and Master Control.
• Developed sales initiatives and promotional opportunities
• Introduced New Sports programs and Local produced shows to the market and campaigns to the stations with sales and news opportunities.
• Developed a show that highlighted local business seeking the Buy Local sales approaches with the introduction "See Savannah on the CW", a local Produced show.
• Created the High School Football game of the week. Live games on Friday and re-aired on Saturdays. Won many local awards for best programming in Sports.
• Created a weekend two shows dealing with Hunting and Fishing with local shows "Woods and Wetlands. In which one of the shows won an Emmy. Fishing with Dixie. These shows air Saturday and Sundays from 7 am-9 am.
• Redeveloped one of our television stations Telemundo to create a new buying power among the Latino community. Hired two Account Executives which they have produced 30,000 extra revenue for the station.
Local Sales Manager/South Carolina
WJCL ABC / WTGS FOX Television - Savannah, GA
June 2007 to February 2010
office/Account Executive/Savannah GA
• Lead local sales team of Six Account Executives
• Managed inventory, rate card and revenue projections
• Developed and managed key sales projects including non-traditional revenue, cause-related marketing and television / internet initiatives
• Recruitment of Account Executives with experience, drive and empathy.
• Created new sales program for the "Buy Local Program". Increased revenue by 70,000 per month.
• Helped create the South Carolina offices in which we created a permanent office with as many as six account executives.
General Manager
City Slicker Clipper Magazine - Louisville, KY
March 2003 to May 2007
• Orchestrated start up of a local magazines with total circulation of 100,000 households in the Louisville KY
• Managed print Ad process from Ad copy through proofing.
• Lead local Sales team of Nine Account Executives.
• Created Advertisers feature sections for local events.
• Created Major sports section for local programs such as the AAA Baseball Club in Louisville and the Cincinnati Reds Baseball club.
• Also including the Cincinnati NFL Bengals and college programs Louisville Cardinals and the Kentucky Wildcats.
System Engineer
CDSI - Louisville, KY
October 1989 to February 2003
State Representative Commonwealth of Kentucky
49th District Commonwealth of Kentuckt - Frankfort, KY January 1990 to December 1998
• Listen to concerns of constituents, reduce challenges through legislative action, and find resources to support district success.
• Researched proposed changes to State laws. This included modifications of existing laws as well as new initiatives.
• Made significant improvement to projects and initiate require funding from the state. Including building new roads and bridges and other capital projects. System Administrator
COMPUTER HORIZONS - Louisville, KY
January 1989 to October 1989
Statistical Analyst
First National Bank Of Louisville - Louisville, KY January 1983 to January 1989
Education
Sullivan College - Louisville, KY
Skills
• Sales
• Salesforce
• Cold Calling
• Account Management
• Data Entry
Additional Information
References
Debbie Thompson
Vice President / General Manager
WSAV Television
1430 E. Victory Dr.
Savannah, GA 31404
Steve Flint
Director of Sales
WCYB FOX/CW
Bristol, Tennessee
Leland Lyle
Account Executive
WJCL ABC
Savannah Georgia
Bill Edwards
Radio Personality
WTKS AM 1290
245 Alfred St
Savannah, VA 31408