Sales Assistant Coordinator

Katherine O’Connor

**** ********** *****, *****, ******* – 914-***-**** ************@*****.***

Objective

To secure a challenging position in a reputable organization to fully utilize my skills while contributing to the success of the company.

Experience

Marketing/Trade Show Coordinator

Amscan Inc. (Grasslands Rd. /Party City Holdings), Elmsford, NY

10/2008 - 03/2020

●Worked with Overseas Vendors to facilitate Gift/Party City product from original concept to design approved for both mass production, 5 Grassland Road Showrooms and Seasonal Trade Shows.

●Kept production on track with effective scheduling, detailed spreadsheets and strong leadership skills.

●Worked with both the Gift and Party City teams to develop cohesive and cost-effective Gift/Party Lines.

●Facilitated all Seasonal and Grasslands Road Gift Shows from concept to receiving product, creating planograms of the lines for catalog, customers and the 5 company showrooms.

●Oversaw all 5 Grasslands Rd. Showroom and their managers.

●Managed and maintained the onsite Elmsford Grasslands Rd. Gift Showroom.

●Pulled novel Party City product/lines to send to existing, new and prospective customers.

●Generated detailed spec sheets with original copy for specific Gift/Party product at customer request.

:10 Solution Advertising Sales Senior Planner

Sony Pictures Entertainment, New York, NY

11/2006 – 7/2008

●Generated :10 plans for all Sony Pictures syndicated shows for new and existing clients for both Closed Caption and Promotional Spots.

●Worked with clients to hit their target audience based on budget, impressions, VPH’s, inventory availability and incumbent units if applicable.

●Issued free “recap” spots if commercials were preempted and/or did not deliver the guaranteed impressions.

●Communicated closely with the Traffic Department to ensure all clients’ spots were airing the correct commercial in the correct program.

●Managed inventory, revenue and scheduling for 14 shows with CC and Promo inventory.

●Kept senior management informed of all :10 Solution client’s performance with daily sales reports.

●Supervised Sales Assistants involvement with the :10 Solution business.

●Served as a backup Jr. Account Executive speaking directly to the buyers.

●Facilitated “fire” sale plans with buyers for last minute unsold inventory to increase impressions at a discounted price.

●Targeted new clients by researching the marketplace.

●Trained new hires on the foundation of the :10 Solution business and how to enter and upkeep all accounts in DealMaker.

:10 Solution Advertising Sales Coordinator

Sony Pictures Entertainment, New York, NY

10/2004 – 10/2006

●Was an integral part of bringing on the previously outsourced ancillary :10 Solution business in-house and growing with the business from start to finish.

●Assisted in developing all fundamentals such as planning, inventory, credit approval and trafficking from the inception of the :10 Solution business for 2 inventory types (CC & Promo).

●Utilized research information to create and update rate cards.

●Input 50+ accounts for PICTV into the Termite system before assisting in the transitioning into DealMaker.

●Worked diligently to understand the :10 business in order to take steps to unite the :10 business with the :30 business.

●Oversaw all :10 inventory moves.

●Troubleshot all issues with the both the business and system side to ensure a successful growth for the :10 Solution business.

DIRECTV/Syndication/Gameshow Network Advertising Sales Assistant

Sony Pictures Entertainment, New York, NY

9/2000 – 9/2004

●Assumed all daily Sales Assistant roles in a timely and organized manner with a friendly and welcoming attitude.

●Greeted all incoming calls for my Account Executive.

●Acted as a liaison between our clients and my AE.

●Scheduled and attended all client meetings, lunches and events.

●Maintained all client information and accounts.

●Handled all travel plans and itineraries for my AE.

●Processed and submitted all expense reports for my AE.

●Created sales presentations and media plans for prospective clients.

●Handled all Regional Sports Network billing and revenue.

●Assisted in the transition of DIRECTV with Nielsen ratings.

●Generated and maintained the DIRECTV regional sports schedule to ensure proper commercial airing and programming.

●Coordinated the turnover of DIRECTV to Fox.

●Developed plans, maintained and scheduled inventory for 70+ Syndication, DIRECTV and Gameshow network accounts.

●Accommodated move requests for 3 businesses with multiple inventory types.

●Contributed in sales presentations and negotiations for the 04/05 & 05/06 Upfronts.

●Assumed the Executive Manager roll for over a year in addition to my sales assistant role while current manager was on leave.

Education

Bachelor of Arts, Mass Communications/Major: Advertising

Iona College, New Rochelle, NY

May 2000

Graduated Summa Cum Laude

Awards

Solo recipient of the Iona College Robert Sestro Memorial Award for Mass Communications: Advertising (due to highest GPA in Advertising classes).

Recipient of 8 Screen Lighter Awards from Sony Pictures Television.

Skills

General computer skills, Microsoft Word, Excel, Office, PowerPoint, Outlook, Filemaker, QuickBooks, BPCS, Harpoon/Termite, Enterprise system, Gabriel system, DealMaker.

References

References available upon request.

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