Associate Manager Field Marketing
Resume:
John Crouse
Bethel, CT • 203-***-****
Summary
Director, Sales Strategy & Partnerships
Tenacious sales leader adept in sourcing and securing strategic partnerships to strengthen market share, growing product portfolio, and expand profitable revenue streams.
Creative business development executive with an entrepreneurial spirit and 25 years’ know-how cultivating brand recognition, outperforming sales quotas, and emerging new distribution and sales channels. Self-motivated and well-versed in ad sales, declining market turnarounds, consumer-centric product portfolios, and introducing new products to new markets within the US and Canada. Collaborative business partner concentrated on discovering new ways to make a positive impact on the revenue, profitability, and brand.
Areas of Expertise
•eCommerce Sales
•Sales & Contract Negotiations
•P&L Management
•Consumer Research
•Business & Sales Modeling
•Brand Standards
•External Partnership Generation
•Account Management
•Strategic Planning
Accomplishments
●Doubled new magazine sales within four years, supervised Amazon’s 4K+ magazine sales portfolio, and directed publisher relationships for a $1B private company.
●Attained a 10% advertising sales gain to a record high of $6M in advertising revenue and current account sales growth within a declining market.
●Grew CPM rate by +45% over five years.
●Created several new business initiatives that have established revenue growth from $3M to $12M each.
Career Experience
Managing Partner, MixMedia LLC, Bethel, CT 2021 – Present
Launched a startup business focused on the wearable vitamin market and established a thriving retail arbitrage e-commerce platform. Obtained product inventory by purchasing large retailer overstock at auction and reselling to target consumers through digital media outlets and social media platforms.
●Achieved status as the East Coast events distributor for the first time in the seven-year life of the brand.
●Sold 3k+ products DTC within first 20 months
●Achieved retail arbitrage markup of 815% of cost
EBSCO Industries, Birmingham, AL 2012 – 2020
Vice President, Sales, 2019 – 2020
Managed publisher relations for magazine subscription sales and strengthened the company brand within the publishing community. Drove networking and community relationships as a thought leader facilitating discussions and forums focused on trend and market analysis, identifying potential sales gaps, overcoming threats, and identifying new business opportunities.
●Oversaw the Amazon portfolio and increased sales by 120% in four years and the margin by 5x.
●Managed relationships for $80M in magazine subscription sales
●Signed an exclusive licensing agreement for $3.8M in new sales with the largest US Consumer magazine publisher
Director, Publisher Relations, 2012 – 2019
Through strategic relationship building, marketing innovations, and pricing strategies, turned around a profit decline that was ongoing for five years prior to my arrival.
●Led a turnaround of relationships in disrepair with several key clients, restoring confidence, predictability in volume, and business standing at several $1B+ companies.
●Brought 16 new publishers over from our only competitor in the marketplace. One client saw a $600k (+140%) increase in annual sales in the 2nd year. Brought another client from $330k to $1.2M in annual sales.
Business Development Consultant, Subco, Inc ReadGive, Fresno, CA 2011 – 2012
Led new magazine subscription programs for Subco and ReadGive and developed publisher relations within designated markets. Originated marketing campaigns and subscription promotions to establish and strengthen the brand while increasing sales revenue.
●Opened the first Canadian business arm within the first year
●Scoped school fundraising start-up that did not receive company funding
QSP, a Time Inc Company, Pleasantville, NY 2004 – 2010
Vice President, Publisher Relations, 2006 – 2010
Director, Marketing, 2005 – 2006
Associate Director, Marketing, 2004 – 2005
Education
Bachelor of Business Administration in Marketing and Economics
University of Massachusetts at Amherst, Massachusetts
Affiliations
Magliteracy.org, NE Community Director Volunteer, 2014 – Present
Contact this candidate