Judith Czelusniak
Ewing Township, NJ 08628
******@**********.*** / +1-917-***-****
Public relations. Integrated marketing and communication planning and implementation. Change management communication. Brand journalism. Social media strategy. Corporate social responsibility and corporate giving. Corporate identity. Content creation including white papers, case studies, speeches, employee engagement, website copy, print and digital ads and blog posts. Event management. CEO communication. Investor communication. Corporate citizenship. CSR, DEI. ESG/sustainability. Thought leadership. Crisis communication. Philanthropy, financial services, fintech, insurance, biotech, media industry, market data, disruptive technologies, nonprofits, destination marketing, economic development, community and government relations, art and culture, travel/hospitality and tourism industries. Storyteller, writer, strategist, team player. Hands-on. Focused on results. Individual contributor and builder of lean, fast-paced, highly productive teams. Agency and in-house experience.
2021-Current: Edelman – Senior Vice President, Corporate Reputation
Team leader working with professional service providers, the financial services industry, management consulting firms, travel destinations and manufacturers. Counsel companies, their management teams, communications teams, and CEOs on critical public relations issues. Earned media, sponsored content, planning, client management, team management, thought leadership.
Lead global, remote, and interdisciplinary teams, delivering service focused on clients’ business objectives, strategic vision, and universe of stakeholders in mind. Earned media, corporate branding, executive positioning, Environmental and Social Governance,, corporate social responsibility, Diversity, Equity and Inclusion, and thought leadership. Messaging around climate issues, sustainability, corporate purpose, and human capital.
2011-Current: Communications Consulting Practice – Financial, Economic Development, Destination Marketing
Global B-to-B and B-to-C communication and thought leadership consulting to corporations, public relations agencies, executives, municipalities, nonprofits, and economic development organizations. Promoted Palm Beach County as a travel and tourism destination, cultural center, and economic development hub.
2004 – 2010: Bloomberg – Chief Communications Officer
Global Communication and Thought Leadership in Financial Services, Disruptive Technologies, News, Data
Managed global, U.S., Washington, D.C. and New York company and product communications for this news, subscription data and analytics software provider. Pivoted messaging to focus on brand, workplace, culture, customer service, quality and innovation.
Frontline press spokesperson through management changes, restructuring of a global television network, product launches, a website redesign, the company's first layoffs, and a class action EEOC lawsuit
Supported global news service, magazine, television and radio network, financial website, book publisher and the Bloomberg Professional® service spanning all financial asset classes
Partnered with newsroom legal and editorial team on issues of content, accuracy and corrections
Administered and enforced trademark and corporate identity standards
Planned and managed events including the annual White House Correspondents Dinner party
2000 -2002: Tyco International – Senior Vice President, Corporate Relations
External, Internal, Investor, Crisis and CEO Communication in Security, Smart Buildings, Healthcare and Technology
Managed external company and executive communications, branding/corporate identity, media relations, investor communications and corporate image advertising at this diversified manufacturer and service provider.
Achieved significant positive recognition for company and management team
Managed media relations, corporate identity, and branding through multiple acquisitions
Created investor communications including quarterly/annual earnings releases, annual reports, financial media relations
Managed corporate giving/CSR and philanthropy
PR Agency Experience: Hill and Knowlton, The Dilenschneider Group. Entities represented include New York State Lottery, Security Pacific Bank, Security Pacific Merchant Bank, AGCO Corporation, Financial Data Exchange, insurance companies, emerging technology entrepreneurs, investor communications clients, CEOs of Fortune 500 and start-up companies.
Education: Oglethorpe University – Atlanta, Georgia
Bachelor of Arts in Liberal Studies, summa cum laude