FREDDA MALENA

Astoria, NY

adu7ui@r.postjobfree.com

www.FreddaMalena.com

https://www.linkedin.com/in

/freddamalena/

EXPERIENCE

Data Visualization Designer / Sr. UX Visual Designer - Labcorp – Clinical/Digital Solutions – 10 month contract - Feb 2022 – Jan 2023

• Design customer facing digital/printable lab reports and products for patients/providers – over 1 million printed each day!

• Collaborate with project and engineering teams, acting as the voice of the user, to ensure proper facilitation of designs.

• Provide expertise and consultation for any project that contains a data visualization opportunity.

• Design, organize and manage style guide libraries for each product/report.

• Lead and present cross functional design discussions/presentations with multiple stakeholders. Dashboard Designer / UX Product Designer - Moody’s Analytics – 3 month contract - Nov 2021 – Jan 2022

• Designed financial analysis banking tool interactive dashboards with numerous metrics for external banking institutions

• Provided data visualization charting expertise to existing and new dashboards through rapid mocking and prototyping.

• Strategized to streamline 3 inconsistent dashboards to align with each other, among themselves and corporate branding.

• Translated large data sets and metrics into easily digestible charts, for reports and presentations. Key clients include: Bank of America, JPMorgan Chase, Wells Fargo, Citigroup. Data Visualization Designer - 360 Market Reach, Elmsford, NY – freelance, then perm, then freelance again - Aug 2020 – Oct 2021

• Designed infographics, data reporting videos, reports, presentations, blog posts, marketing content, concept graphics and complex charting for marketing, sales, research and client teams.

• Created pitches and proposals for potential clients.

• Designed and presented data visualization educational webinars for clients. Key clients include: Nice-Pak, Marriott, Dickinson’s, Smucker’s, L'Oréal. Data Visualization Designer, Data Visualization Department - GFK Research; NY, NY - Apr 2012 – Jul 2020 As a Data Visualization Designer in a small DataViz Department, I wore a few hats: 1. Data Visualization Designer

Designed and created infographics, white papers, brochures, posters, style guides, interactive animated presentations, templates, customer journeys, reports, scorecards, data graphics, heatmaps, icons from scratch, logos, letterhead and brand identity. Key clients included Audi, Pfizer, Tyson, Colgate, Bayer, J&J, Amazon, Cargill, and Samsung.

2. User Experience Designer (UX)

Redesigned user experiences and widgets for client portals and products using style guides, wireframes, prototypes, sketches/Axure widgets, utilizing Axure. Migrated outdated enterprise application to new platform with improved user interface using sketching and Axure wireframing to show-case modern design and drive a productive user experience. Leveraged enhanced analysis tools to sell to new subscribers while ensuring current user transition to new platform effortlessly.

3. Video Producer, Creator, and Editor

Created and produced videos on qualitative and quantitative research, reporting, training / instructional, man on street, documentary, explainer, and montages. Wrote scripts and storyboards as well as managed timelines / clients and created motion graphics, and animation, which aligned to client’s corporate branding using Premiere Pro, After Effects, and Audition. Key clients included Visa, Google, Mastercard, Loftex, Samsung, Best Buy, Biotech, and Daymon.

I’m a driven, imaginative Data Visualization Designer… who augments client performance by bringing data insights to life through compelling reports, videos, animation, infographics, charts, presentations, maps, dashboards, customer journeys, microsites, and websites. I foundationally grasp data’s crucial role in garnering stakeholder confidence. I artfully combine creativity, collaboration, and data expertise to transform seeming chaotic data into digestible, persuasive, storytelling concepts through captivating, user-centric, accessible, and inclusive designs.

Data Visualization Information Design Video Editing Motion Graphics Research Videos UX Design Marketing Content Development User Experience Optimization Infographic Design Presentation and Report Development Expert Charting. CONSISTENT FREELANCE CLIENTS

Data Visualization Designer, 360 Market Reach

Presentations, Reports, Video Reports, Infographics. Infographics Designer, Platinum Guild International Designed series of 4 Platinum Educational Infographics for global jewelry company. One will be used in a jewelry trade show printed on a 6-foot booth banner.

Infographics Designer, Stop Sunnyside Yards

Designed infographics.

Digital and Print Marketing Manager / Graphic Designer / Web Designer, Emily Sharpe for City Council Created/designed posters, fliers, ads, billboards, plant labels, pens, website. Video Editor, Dawn Clark Company

Customized video editing – “Repairing Core Fractures” – personalizing videos with text, graphics, audio, and animation. Graphic Designer, Hamptons Golf School + Your Land in Israel Drove marketing through creating fliers, posters, book covers, event materials, monthly newsletters, websites, and application designs. Created successful marketing plan for Midnight Golf campaign, a mobile application, designing social media, infographics, logos, direct mail. Reimagined entire brand with new corporate branding campaign, including brochure, business card, letterhead, logo, ads, and website; Created gift product line that included a framed customized certificate and customized official certified land map –digitally personalized with each order to ensure professional gift giving. EDUCATION & TRAININGS – TECHNICAL SKILLS – PROFESSIONAL AFFILIATIONS College

• Lesley University, Bachelor of Science (BS), Psychology / Human Services

• Art Institute, Digital Design, Art Institute

Professional Trainings

• Duarte Storytelling / Presentation Course

• Visualization Vanguard Visualization Techniques

• Annual NAB Post-Production Conference, Post-production classes: DaVinci, Premiere Pro, After Effects

• General Assembly UX Thinking Course

• Interactive Design Foundation – UX Best Practices Class Technical Skills

• Adobe: Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, XD, Audition, Encoder, Acrobat, XD

• Microsoft: Power BI, PowerPoint, Word, Excel, Teams

• Other: Axure, Figma, Sisense, Camtasia, Gephi, Tableau, Datawrapper, Rawgraphs, QGIS Professional Affiliations

• Data Visualization Society ARF Dribble Flowing Data Elevate Data Visualization Community Volunteer

• NY Cares Little Kits of Kindness

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