Freelance Writer Editor

SHARON GREENTHAL

Long Beach, CA

562-***-**** ***************@*****.***

Linked In

Website

CONTENT WRITER EDITOR RESEARCH AND RESOURCE EXPERT Digital Freelance Content Writer and Editor highly regarded for the ability to edit content and develop unique content that engages readers while also maximizing SEO and keyword search. Able to apply writing and research skills to a wide range of topics.

Versatile creator of original content and experienced editor with quick turnaround time and rapid response. Work remotely while maintaining strong communications with team members to ensure assignments and edits are delivered on time.

PROFESSIONAL EXPERIENCE

DotDash Meredith/Better Homes and Gardens (BHG.com) ò Remote ò March 2022 - Present Quality Team Editor

§ Review existing articles, how-to and DIY guides, and recipes and revise content according to project instructions and editorial judgment

§ Perform quality checks and make edits to content, including updating for keywords, accuracy, grammar, readability, and affiliate link verification

§ Employ SEO best practices to create meta descriptions and gain and maintain traffic

§ Keep BHG brand in mind for style and voice when editing Seasonsò Remote ò March 2021 – June 2022

Freelance Writer

§ Optimize SEO for articles about various issues affecting senior citizens and their caregivers, using keywords and phrases for topics assigned by editors or pitched for publication.

§ Utilize AP style for clean formatting

§ Quick turnaround on assignments

Angi ò Remote ò March 2021 - January 2022

Freelance Writer

§ Optimize SEO for assigned articles, using keywords and phrases for a wide range of topics including home repair, maintenance, and design as assigned by editors.

§ Communicate with the editorial team via Monday platform

§ Utilize AP style for clean formatting

§ Self-starting and time-management skills vital to success AARP ò Remote ò 2017 - 2021

Disrupt Aging – The Girlfriend – The Ethel

SHARON GREENTHAL, 562-***-**** Résumé – Page 2

Freelance Researcher and Writer

§ Source individuals to profile for AARP Disrupt Aging features via social media platforms.

§ Connected and conducted interviews.

§ Brainstorm story ideas with the project director for features

§ Write personal and social commentary essays

§ Ensure quick turnaround on very short notice for projects to fill issues of the newsletters. VeryWell – Online Website ò Remote ò 2015 - 2019

Young Adults Expert Columnist

§ Created articles for young adults, millennials, and their parents on several of topics ranging from college to mental health, entertainment to financial planning.

§ Updated and edited three articles per month to make them current and relevant.

§ Selected images, outgoing links, and topics for publication based on trends and research into community issues.

§ Tagged information appropriately and used keywords effectively to attract traffic, with an average of 1,150,000 unique site visits per month.

§ Work remotely and independently while managing all deadlines.

§ Share and promote new posts and interesting links via social media. Eldersense.com ò Remote ò 2017 - 2018

Director of Community Content

§ Interviewed assisted living property directors for profiles on Eldersense.com and wrote feature stories.

§ Created promotional content for properties on the website.

§ Assigned articles to freelancers relevant to senior living, assisted living, and other eldercare topics. Midlife Boulevard – Online Website ò Remote ò 2013 - 2016 Co-founder and Editor-in-Chief

§ Launched an online website for sharing midlife bloggers' work in November 2013, serving as editor-in-chief and publishing 4-6 new pieces of content per day.

§ Worked with over 300 bloggers over two years, developing close relationships to cross-promote content and develop new means of growing communities across platforms and between different sites.

§ Managed tagging, SEO optimization, social media, and newsletter creation.

§ Grew traffic to nearly 150K views per month in two years. Contributor ò Freelance Writerò2011 - Present

K Health

Family Education

Art of Drawers

MedicareFaq

Purple Clover

College Avenue Loans

Better After 50

HuffPost

Scary Mommy

Grown and Flown

SoulTab

SHARON GREENTHAL, 562-***-**** Résumé – Page 3

EDUCATION

San Diego State University – Bachelor of Arts English ADDITIONAL CREDENTIALS

TECHNICAL SKILLS AP style

Chicago style

Headline writing

SEO

Formatting

Mac and PC proficient

WordPress

Content management systems (Monday, Greenhouse, Asana) Affiliate and link updating

Internet research

Word

Excel

PowerPoint

HONORS &

AWARDS

§ USA Today – Why Empty Nesters Should Downsize

§ New York Times – The Empty Nest Book Hatchery

§ AARP Life Reimagined Campaign Facilitator

§ The Katie Couric Show – Guest – The Empty Nest

§ 60 and Me – 20 Inspirational Women Everyone Should Know About BOOKS Grown and Flown – How to Support Your Teen, Stay Close as a Family, and Raise Independent Adults

50 Things to Do When You Turn 50

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