Digital Marketing

Moises Martinez

541-***-**** • **********@*****.***

EDUCATION

University of Oregon, Eugene, OR — B.A. Marketing (2022) Lane Community College, Eugene, OR — AA Business Management (2019) Certifications : Digital Marketing, email marketing, content marketing, social media marketing

EXPERIENCE

Account Manager/ Content Developer, FMO Media LLC— Jan 2022 - Nov 2022

● Create text posts, videos, and images that present companies’ values

● Research advertising trends and competitors’ pricing and products

● Develop projects to create content and publish digital marketing content online

● Deliberate planning, strategy and goal setting

● Development of brand identity, awareness and online reputation

● Administrate the creation and publishing of relevant, original, high-quality content (for all channels)

● Create a regular publishing schedule and promote content through social advertising.

● Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

● Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)

● Manage or oversee all social advertising campaigns Digital Marketing / Content Developer, Instagram - Jan 2015 - present

● Create text posts, videos, and images that present companies' values

● Promote products, services and content in line with the organization's brand and strategy

● Develop and lead campaigns through email, media accounts, and websites

● Research advertising trends and competitors pricing and products

● Determine appropriate placement of ads based on consumer data

● Develop projects to create content and publish digital marketing content online Account manager/ customer experience manager, Consumer Cellular - Jan 2021- Jan 2022

● Create pleasant customer experience, helped with tech support and managed billing

● Inbound and outbound calling, handled sensitive customer information

● Applied retention strategies on customers

● Upsell products and services

Recruiter / Experience Manager, Cleanmex - Eugene, OR — May 2017 - Jan 2021

● Oversaw the hiring, orienting, and training of a customer experience team

● Defined and implemented standards/procedures for ensuring optimal customer experience

● Supervised the activities of customer experience team to ensure their interaction with customers reflect positively on the company

● Liaised with the production and creative departments to ensure delivery of high quality products and services

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