I have accumulated many miles as a professional over-the-road truck driver by
delivering freight nationwide. I truly love driving a big rig, yet the promotional world stilll has a big piece of my heart. So why not combine the two? Previously working as a full-time brand ambassador and manager for a year-long tour, I know what it takes to give an impressionable brand experience and effectively execute a successful footprint, from arriving early to the footprint, to a work-smart set up, to managing a team of rockin’ brand ambassadors! As well, my background in public relations has prepared me in so many ways: how to be professional, communicate effectively, and how to build brand awareness. It has often come in handy by giving me an eye and understanding for branding improvements while working in the field; plus a knack for social media management. After the pandemic, I stayed quarantine until COVID was better controlled. Now I am back and taking on the experiential marketing world as a triple-theat—CDL driver (Class A), tour manager, and PR professional.
EXPERIENCE
CEO Action for Diversity & Inclusion Tour/ Nationwide / Nov 2018 - Dec 2019 Assistant Tour Manager & Driver
• Successfully led the execution of 108 events while maintaining quality setup
• On the mic, excited the line with engaging questions and games while they waited to board the bus
• Prepared through media training, effectively delivered target messaging to the media that visited the footprint
• Headed and provided technical support for the activation’s advance technology such as the mirror that used VR experiences and gamification technology
• Wisely and consistently communicated with tour coordinator, venue contacts, client, and distribution centers, etc.
• Thoughtfully trained, motivated, and managed brand ambassador staff; plus jumped in the action to continue training and show by example
• Properly executed setup and break down for each event CONTACT
adtzo4@r.postjobfree.com
@mischa.lws
@mischalws
404 Blairwood Dr.
Ft. Worth, TX
76134
MISCHA R LEWIS
MANAGER/ DRIVER /PR PRO
EDUCATION
B.A Communication &
Information Sciences
The University of
Alabama
Tuscaloosa, AL
Dec2012
STATS
Age: 30
5’8
Dress Size: 6
Shirt Size: Med
Shoe Size: 8
34-27-36
• Thoroughly maintained program’s vehicles and accounted for all assets such as event equipment, premium, uniforms, and devices
beIN Sports/ Nationwide / Aug 2017 - March 2018
Driver & Solo Tour Manager
• Drove rented sprinted van vehicle across the nation to different college
• Managed a block party event for student traffic in popular common areas
• Communicated with tour coordinator, venue contacts, beIN sports clients for the success and improvements of each event
• Trained, outfitted, and managed brand ambassador staff
• Properly executed setup and break down for each event ZTE Smartphones/ Nationwide / Aug 2017 - March 2018 Driver & Solo Tour Manager
• Led the execution of all 28 events while maintaining quality setup
• Effectively delivered brand products and messaging to the target demographic
• Wisely communicated with tour coordinator, venue contacts, client, and distribution centers, etc.
• Trained, motivated, and managed brand ambassador staff about ZTE’s devices and how to cater to the flow of traffic in the renovated Sprinter van
• Properly executed setup and break down for each event
• Thoroughly maintained program’s vehicles by completing ongoing services and vehicle checks; and accounted for all assets such as event equipment, premium, uniforms, and devices
Schneider National, Inc./ Nationwide / Jan 2017 - July 2017 Solo OTR Commercial Driver
• Operated commercial motor vehicle to transport freight within all 48 states
• Inspected tractor/trailer and required parts to determine safe operating condition prior to departure and en-route
TECH SKILLS
iWork
Microsoft Office
Email Marketing
Creative Suite
Social Media
Mobile Application &
Data Capture
Troubleshooting
PERSONAL SKILLS
Organized
Problem Solver
Timely
Detailed-Oriented
Creative
Patient
Communicative
High-Energy
Personable
INTERESTS
Photography
Vintage Muscle Cars
Travel
Cooking
Integrative Nutrition
Antique & Vintage
Clothing Shopping
Thrift Flipping
Music Festivals
Event Planning
Meditation
Collecting Vinyl Records,
VHS Tapes, & Cassettes
• Strategically planned routes and met delivery schedules
• Worked with regulations of DOT
• Nationally recognized, New Driver of the month: March 2017 Show Your Loyalty Hyundai College Football Program/ Auburn / Sept - Nov 2016 Program Manager & Driver
• Managed car show set up for Auburn home games
• Picked up/dropped off footprint equipment from local storage units
• Trained, managed and uniformed brand ambassador staff
• Reached event numbers and goals through giveaway data capture. Brand Ambassador/ Nationwide / Aug 2011 — Oct 2016 Promotional Marketing Specialist
• Built brand awareness and consumer engagement; created a positive brand experience
• Managed ambassadors teams, which included scheduling breaks, assigning tasks, and filing performance reports as Team Lead
• Executed event marketing plans and footprints as a brand ambassador
• Traveled across the country, fulfilling brand ambassador contracts UPLUSPR/ Atlanta / July 2013 - Aug 2016
Freelance PR Strategist
• Developed and implemented media action plans to support and positively position clients
• Built relationships with media, sponsors, and clients to facilitate exposure
• Coordinated events for target audiences, including press conferences and social media campaigns
• Provided services such as social media management, press release writing, and branding solutions
REFERENCES
Vanessa Sinatora
Event Producer
Clutch Productions
adtzo4@r.postjobfree.com
Rae Mauge
Director of Client Services
Assist Marketing
adtzo4@r.postjobfree.com
(414) 301 - 1541
Brian Moore
Vice President
TurnKey DOT
adtzo4@r.postjobfree.com
*Photos, Video &
Articles of experiences
available
• ACC Men’s Basketball Tournament
• Adidas
• AllState Sugar Bowl
• America’s Mart
• Atlanta Jewish Film Festival
• Atlanta Hawks National Basketball
Game
• Bass Master Classic
• Belk
• beIn Sports
• Bud Light Apple
• Buick
• Cadillac
• Chik Fil A KickOff Game
• Cruzan
• College World Series
• Cruzan
• Daytona Beach Bike Rally
• ESPN
• Geico
• Hyundai
• Lasik Vision
• Lunar New Year Festival (LA)
• Miami Intl. Boat Show
• Music Midtown Festival
• Nathans
• Nissan
• PAX West
• Pilot
• PGA Tours
• PlayStation
• Ponce City Market
• Rock n Roll Marathon
• RBC Heritage
• Sauza
• Sports Illustrated
• Talladega Speedway
• TomorrowWorld Music Festival
• Tampa Bay Auto Show
• TBT
• Walmart