Marketing Director, Farmboy Inc., Jan **** - March 2022

●Develop marketing strategies that support client goals which include persona development, competitive research, strategic channel-based recommendations and initiatives that align with specific KPIs

●Define data-driven ROI-focused plans that align with performance-based results

●Work closely with department heads to define project-specific objectives

●Define and maintain campaign budgets for paid marketing initiatives

Project Manager, The Integer Group, Oct 2019 - Sep 2020

●Managed integrated marketing projects through all phases of project lifecycle, acting as internal hub of cross-functional teams

●Created and maintained overall project timelines, negotiated timing, and maintained timely and frequent communication with team members

●Was responsible for financial management at project level, including estimate development, approvals and revisions

Marketing Operations Specialist, Intellective, Sep 2018 to Jul 2019

●Managed development of all digital content for the company’s website, email campaigns, and social media

●Monitored the company’s social media through scheduling and optimizing posts and reporting on day-to-day metrics, trends, issues, and opportunities

●Worked to enhance and optimize lead management process and automation and ensured timely distribution of leads to sales team

Program Coordinator, Best Buddies Iowa, Jan 2018 to Aug 2018

●Oversaw donor relations initiatives including acknowledgments, special recognition, and maintenance of donor tracking systems

●Conducted grant research, developed proposals, and produced funding reports

●Coordinated event logistics including contracts, guest lists, database reports, communication, volunteers, etc.

Executive Assistant, Rebuilding Together Iowa, April 2017 - Jan 2018

●Supported donor programs and fundraising initiatives through social media, email marketing, blog, and media relations

●Coordinated event logistics, contracts, guest list, database reports, communication, volunteers, etc.

●Provided administrative support to Executive Director and Board of Directors

Executive Assistant/Project Manager, Online Amiga, Jun 2015 - April 2017

●Coordinated individuals and teams to develop, create, and deliver marketing campaigns for the agency’s clients

●Communicated with clients and across teams to set priorities and ensure scope and direction of projects

Marketing Coordinator, Ipro Tech, Jul 2014 - May 2015

●Managed trade shows, including managing attendance, collateral and booth materials for shipment, acquiring attendance lists and coordinating messaging

●Supported all aspects of database maintenance and manipulation, email marketing campaigns and improving lead generation processes through CRM (Salesforce) and Marketing Automation

Executive Assistant, Nellis Management Company, Mar 2009 - May 2014

●Assisted restaurants with successfully executing national sales events across NMC franchise restaurants (33 Long John Silver’s/12 A&W)

●Drove brand awareness through social media, mobile marketing, print and digital advertising, public relations, events, and sponsorship programs

Bachelor’s in Business Administration, AIB College of Business, Des Moines, IA