Postal Service Time Work

Kym Russell

**+ years in agency Creative as an award-winning copywriter, communicator,

brand-builder, creative strategist in PR, advertising, marketing. Currently, I’m a highly experienced, remote Senior Copywriter seeking part-time/full-time. 3428 Laredo Drive

Lexington, KY 40517

(859) - 420 - 9333 or text

****.*******@*****.***

Samples: http://bit.ly/10Rz8j4

EXPERIENCE

Senior Copywriter, Freelance/Contractor

LEXINGTON KY, 14 YEARS, 2008 - CURRENT

Create and write projects for a wide-range of clients using experience and skills honed at Ogilvy Worldwide (see below). Clients: MillerCoors, Fazoli’s, University of Louisville, WellStar Healthcare, Saint Joseph Hospital.

Ogilvy Worldwide, Senior Writer/Account Director

WASHINGTON, DC 16 YEARS, 1992 - 2008

Concepted and developed creative for multi-channel (traditional, digital, online) marketing/advertising/social campaigns for national clients. Collaborated across agency disciplines and client teams. (see client list)

- Strategic creative: concepted, wrote on-brand copy/SEO content for targeted, message driven communications

- Management: directed/managed projects through creative concept to completion, collaborating with and presenting to creative, account teams and clients

- Issue/cause/product immersion: used research and client industry knowledge to craft brand story/messages/materials

- Development: worked with agency teams to create and write briefs, message platforms, proposals and deliver projects

- Expertise: wrote advertising, PR and marketing campaigns including ads, PSAs, editorial/articles, email, digital content

(ads, blogs), video/radio scripts, speeches, consumer/trade pubs, advocacy action kits, collateral, press kits

RELEVANT POSITIONS

WASHINGTON, DC / LEXINGTON, KY

- Peritus Public Relations 2010: Director, managed launch of Lexington office, main office in Louisville, KY

- National Home Builders Association 1989 - 1991: Marketing Specialist/Writer for brand development

- Soghigan & Macuga 1986 - 1988: Copywriter

- Doyle Dane Bernbach 1984 - 1986: Audi/VW account coordinator

- ABC News Bureau 1982 - 1984: Assistant in Bureau Chief’s office SKILLS

Communicator, from teams

and clients to target audiences

Storyteller, quick study

distilling complex

information into relatable

copy/content

Self-motivator, able to work

independently and collaborate

with teams

Management/organizational

skills to meet deadlines and

handle multiple projects

Experienced interviewer for

articles and other media

Editing and proof-reading

skills for sharp, tight copy

Conceptual campaign thinker

and writer; ability to t0 write

in versatile tones/voices

WORK SCOPE

Emphasis on:

healthcare/med/pharma,

consumer/retail, tech, B2B,

women/diversity issues,

advocacy, government,

internal org comms, non-

profits/associations, unions,

hospitality, energy

EDUCATION

UNIVERSITY OF KENTUCKY, LEXINGTON, KY, 1982

Bachelor of Arts, Communications/Advertising

PAST FREELANCE AND OGILVY CLIENTS - Partial List

Centers for Disease Control (CDC)

National Institutes of Health (NIH), The Heart Truth, Red Dress Pfizer

Glaxo-Wellcome

Berlex

Merck

Nova Nordisk

Miller-Coors Brewing

Tiffany’s

Tropicana

Save the Children

LG Electronics

Intel

Nova Nordisk

University of Kentucky

University of Louisville

UPS (United Postal Service)

BP (British Petroleum)

Medicare

Society of American Florists

Business/Labor Responds to AIDS

National Home Builders Association

PRA Clinical Trials

HIV Vaccine Research

Federal Emergency Management Agency (FEMA)

Ford Motor Company

District of Columbia Health Services

AmeriCorps

Better Sleep Council

Allegheny Energy

Constellation Energy Group

Wellstar Hospitals

Saint Joseph Healthcare

Akridge Real Estate Development Group

PROFESSIONAL AWARDS

Copywriting: CIPRA, PR Week,

SABRE (multiple)

The Heart Truth, Red Dress

Campaign has become one the

of the most successful

campaigns, beginning 2002, I

concepted and was lead writer

until 2008. Developed for NIH

it was adopted by the

American Heart Association.

OF NOTE

I retired to freelance

copywriting to care for

chronically ill family

members. Those

responsibilities are no longer a

challenge as I return to part-

time or full-time work.

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