Marketing Director Creative

Elisa Dominguez MARKETING DIRECTOR

305-***-**** *********@*****.*** Miramar, FL 33023

Summary:

Highly energetic, self motivated, creative and organized, consistently recognized as a top performer. Exceptional interpersonal communication and leadership skills. Looking to exponentially increase revenue in a fast-growing industry and grow as a professional in my career. Experienced Digital Marketer Extensive Experience in Automotive & other fields. Proven history of generating significant results. Adept at thriving in fast-paced environments and adhering to deadlines.

Basic Qualifications:

● Bachelor’s degree

● 15+ years of digital marketing, marketing experience & sales

● Dealership retail sales & internet sales experience

● Experience delivering effective and innovative advertising campaigns

● Experience with SEO / SEM / SMM / Email Marketing / Analytics / CRM / BDC

● Experience with automotive website optimization

● Experience with Lead handling processes

● Strong analytical and critical thinking skills

Experience:

CF SEARCH MARKETING — EXECUTIVE MARKETING DIRECTOR & OEM PROGRAM MANAGER

- FULL SERVICE AD AGENCY - 2021–2022

Day-to-day operations of the agency's marketing efforts. Planning, budgeting, directing, and coordinating marketing efforts. Also managed all planning, coordination and implementation of monthly campaigns for hundreds of dealers enrolled in our OEM programs that included

(CJDR, Lithia & VW After Sales Program), communicated with the OEM marketing team (Tier 2) and dealers (Tier 3). Managed client’s marketing plans & budgets including co-op availability and status, etc.

GREEN ARROW MARKETING & MEDIA — EXECUTIVE MARKETING DIRECTOR - FULL SERVICE AD AGENCY - 2017–2020

Overseeing marketing department. Evaluating and developing our marketing strategy and marketing plan for clients in various industries, including legal, health, construction, products, etc. Planning, directing, and coordinating marketing efforts. Communicating the marketing plan. Managed client’s marketing plans & budgets, developed strategies to optimize results and improve ROI, coordinated marketing projects from start to finish. Hired and trained individuals in the different areas: SEM, SEO, SMM, Email Marketing, etc. VIDEO SEO MEDIA — DIGITAL MARKETING AGENCY - 2012–2017 Managed client’s marketing plans, developed strategies to optimize results and improve ROI in various industries, including legal, health, construction, products, etc. Specialized in Google Adwords, Bing & Yahoo Ads, Display, SEO, Landing Pages, Social Media, Email Marketing, Video Marketing and more.

DORAL HYUNDAI — INTERNET MANAGER & MARKETING DIRECTOR - 2011-2014 Developed strategies to increase lead generation and traffic to the dealership. Boosted client retention rates by 16% and cut annual outsourcing costs by 30%. Grew sales by over 100% by revamping website, web marketing strategy, internet lead processes, integrated online and offline strategy, hired and trained Internet and BDC Specialists. NAPLETON AUTO GROUP — INTERNET MANAGER - 2008-2011 Increased lead generation by 51% within 90 days with 30% improvement in conversion rates. Revamped website, web marketing strategy, internet lead processes, CRM & DMS, processes and templates. Hired and successfully trained BDC agents who are now BDC Managers at different stores, dealt with 3rd Party vendors based on performance. LEHMAN AUTOWORLD — BDC & INTERNET SALES - 2007-2008 Helped organize the Internet Sales Department, scripts, templates, designs, processes, etc. Answered leads and phone calls, inbound and outbound, closed deals, etc. Education:

Google Certified Professional Vast training through different OEMs, Digital Dealer and Automotive Conferences.

PUCMM - Bachelors in Industrial Engineering w/ Marketing & Administration — D. R. - 2005 Technical Skills:

Experienced on Website’s backend tools, CRMs, Salesforce, DMS systems, Microsoft Suite, Adobe Master Suite, Google Analytics, Google Adwords, Bing Ads, Web Trends, DoubleClick, Website Design, Wordpress, HTML & CSS, Photoshop, Illustrator, Flash, Premiere, After Effects, Final Cut Pro, Deep knowledge of Social Media platforms, Accomplished in digital audio and video editing, Proficient in SEO, Email Marketing, Landing Pages, Banners, Website User Experience Design, PPC, Reputation Management, Webmaster Tools, Keyword Research Tools, SEOmoz Tools, Reporting and more. References:

Yana Yarosh - Creative Director at CF Search Marketing 786-***-**** Sia Anasseri - Former eCommerce Director at Napleton Group 305-***-**** Pedro Casal - GM & Managing Partner at Doral Hyundai & Kia 305-***-**** Other references available upon request

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