STEPHANI SHERMAN (Allen) ********.*****@*****.***
3515Longmire Dr. #269, College Station, TX 77845
Phone: 979-***-****
Hospitality Specialist – RSD Consulting - Hospitality Specialist / Oct 2019 – Present
Having fun while growing occupancy and revenues with relationship building efforts with both internal teams and clients. Save time and increase occupancy with some proven solutions for hotels. Hotel Marketing expertise to Increase RevPAR. Time saving Solutions. Reduce OTA cost for our Hotel and Resort Owners. Showing team, the true meaning of hospitality begins within.
Regional Sales Director - RSD - KPartners USA Hotel Management / Aug 2017- Oct 2019
As a REGIONAL SALES DIRECTOR (RSD), I am responsible for all hotels in my portfolios- Revenue generation/ Profit and loss, Budgets, strategies and sales and marketing plan each year. I serviced multiple (8-15 hotels with over to 30 million in revenues) Branded hotels (Hilton, IHG, Choice, Wyndham, Radisson, REIT and Boutique hotels). I trained and supported community sales directors in designated region to achieve KP revenue, sales and marketing objectives keeping each community in accordance with all laws, regulations, and company standards. My position drives achievement of occupancy/RevPAR/ADR goals (Smith Travel Reports) in designated region. I excel in building relationships and working with the corporate/brand management, Revenue Managers/ Regional Director of Operations, Ownership, local staff members, and community folks. and hotel guests.
Resident Services/Operations Manager- RSM/ Interim General Manager - Scion Group / Oct 2016- July 2018
My RSM position focused on enhancing the quality of life for the corporate office, community, vendors, staff and locals. Monitoring the asset in its changing needs is crucial in handling administrative responsibilities. My position as RSM/GM is the critical link in creating a multi levels yield profitability and growth for a 4.5-milliondollar asset.
Director of Sales & Marketing - Hilton World Wide Focus Service Division - / Jan 2008 –Oct 2016
Clear collaboration with finances to ensure the division’s sales plan is on budget to meet or exceed revenue expectations and profit goals. Highest revenues for hotel location, increase in room sales to $4.3 Million double year of year.
Sales & Marketing Lead-National Accounts / Operations Planning) -Tricia BarksDale Designs - / 2001-2007 (Duel position during Jan 2001 to Oct 2017) - Forge relationships and build rapport to cultivate, enhance and leverage external and internal relationships to B2B marketing in developing Point of Sales System. Customer Service and people skills are truly my strength.
Regional Director of Sales - Texas Hotel Managements LLP /2002-2007 - Opened new Hilton Garden Inn - Granbury, TX. Reconstructed sales team and goals for Hawthorn Suites. Hyatt Stockyard Station Fort Worth, TX
Hospitality Management Faculty Instructor - Blinn College / Jan 2008 – Dec 2012 – (Duel Duty as I instructed one class a week - “Intro to Hotels and Hospitality Management” – College Level Course - Transferable to Texas A&M University – Recreation Park Tourism Science Program. ) - I created an environment energized by the art of the possible, where talented, win-driven empowering, and coaching students was an everyday event.
Director of Sales & Marketing - Interstate Hotels & Resorts / May 2002 – Dec 2007
Assess the effectiveness of company programs to determine optimum revenues using Interstate system reports and market data, to initiate and grow revenues.
EDUCATION -Marketing and Communications -University of Texas Austin/University of Texas Certified Trainor “Texas AgriLife Extension, Texas A&M University / –RPTS -Parks, & Tourism -
CERTIFICATIONS
Business Management Cert – Hospitality
–RPTS
Multiple Revenue Management Certs
Texas Certified Applicators License
Hospitality Instructor Merit,
Salesmanship, and Texas Friendly
Meeting Planner Hilton Intercontinental
Revenue Management - Property
Management Systems
MSI & PMS– Hotel Reservations Training
MS Word/Outlook/Excel/ Delphi/Breeze
Windows Base Environments - Opera/OnQ/Entrata-many others
Business to Business Direct Marketing Alumni
Fair Housing Certified
Entrata & Real Page Certifications
AHLA – American Hotel & Lodging
Association
US Travel Association
IHRA- International Hotel & Restaurant
Association
The International Eco-Tourism Society
VP & Programs Director (former) –
Brazos Valley Lodging Association
College Station Citizens University
Graduate
“Texas Friendly” Certified in Hospitality
Guest Relations- Hospitality
Communications -2008 - 2017
Letty Barros – KPartners – 210-***-****
Kurt Berkley – Safari Hotel Management - 303-***-****
Mellissa C. Fowler – Interstate Hotels – 865-***-****
Ivy Watts – IHG – 469-***-****
Missy Casseda Metts -Personal – 662-***-****
Pam Henrichson- Ad Accountant – 830-***-****
References available on request. Thank you
Texas Reds Festival – Original
Development Committee & Wine
Committee Chair
Company Employee Spirit Award
Winner
Habitat for Humanity Volunteer
Chamber of Commerce/CVB
Ambassador
CART certification 2016 -Community
Action Response Team – Bryan &
College Station Emergency Responders
On Ramp – Fund Raising agent
Hotel Motel Association Member
Apartment Association Member