Marketing Analyst Digital

KYLE KRONENGOLD

516-***-**** ● ****.***********@*****.*** ● Bend, OR

EXPERIENCE

Director, SEO The Doe, Long Beach, CA

OCT '21 - AUG '22

Built The Doe's organic search strategy from the foundation up, taking SEO efforts from an agency to defining and executing on a roadmap in-house

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Perform and oversee all aspects of on-site SEO, off-site SEO, backlinking, technical SEO, as well as content strategy and optimization

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Orchestrated technical audits and corresponding website improvements with development and product teams to ensure there were no issues impacting site health and performance

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Worked in collaboration with both editorial and creative teams to drive editorial strategy and build out a content pipeline via in-depth audience research

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SEO Strategist, Managed Services Conductor Inc., New York, NY JUN '17 - OCT '21

Led strategy and consulted for enterprise, Fortune 500 brands in all areas of their organic web presence in development of SEO and generalized digital marketing campaigns

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Monitor all aspects of competitive activity to inform content strategy and development, content and technical auditing, and on-page optimization

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● Responsible for all reporting and analytics of overall web presence and campaign effectiveness Drove adoption of Conductor's SEO and content management tool suite, focusing on customer-centric KPIs and platform usage statistics with the ultimate goal of renewing the client

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Sr. Organic Marketing Analyst, Content Manager Native Rank, Denver, CO SEP '15 - JUN '17

Structure comprehensive and innovative search engine optimization campaigns for our clients from inception to completion, while reporting on analytics and reformulating campaigns as needed

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Wrote unique and engaging website copy for each of the agency's clients, as well as actively writing and managing all content for the agency, including press releases, advertising copy, newsletters and industry-specific blog posts

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Built out and managed the content team, evolving from the first copywriter at the company to eventually managing a team of three copywriters

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EDUCATION

University of Colorado, Boulder, CO

JUN '15

Bachelor Of Arts In English/Creative Writing

PERSONAL INTERESTS

Snowboarding, Brazilian jiu jitsu, hockey, rock climbing, camping, hiking, cooking, creative writing

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