Sales Associate Communications Manager

Ritu H. Pandulla

*** ******** ******, *** * · Rockford, Illinois, 61107 · 713-***-**** · *************@*****.***

Marketing Communications Executive

Industry Expertise: Higher Education • Meetings, Incentives, Conferences and Events (MICE) • Hospitality

Visionary strategist with proven success developing and leading marketing, PR, and advertising initiatives. Background includes boosting revenue, company image, and competitiveness in global markets. Strong agency-side experience; able to transition seamlessly into new industries and deliver successful campaigns. Areas of expertise:

Marketing Vision & Strategy

Media & Analyst Relations

Social Media Initiatives

International Market Penetration

New Product & Technology Launches

Internet Marketing

Event Planning & Branding

Corporate Communications

Budget Administration

Messaging & Positioning

Partnership/Alliance Development

Collateral Writing & Editing

Professional Experience

Comfort Inn near Casino District, 7392 Argus Drive, Rockford, Illinois • January 2021 -To Present

General Manager 64 room property

Hiring and training new staff

Rewriting check-in policies to clean-up the guest profile

Responsible for budgets, timelines, sales and marketing

Responsible for group and corporate sales.

Responsible for daily, weekly, monthly and seasonal revenue strategies.

Active in annual forecasting and individual/hotel market plan development.

Comfort Inn, 1776 West 2550 North, Ogden, Utah • May 2019 -To December 2020

General Manager 72 room property

Hiring and training new staff

Responsible for budgets, timelines, sales and marketing

Responsible for group and corporate sales.

Responsible for daily, weekly, monthly and seasonal revenue strategies.

Active in annual forecasting and individual/hotel market plan development.

Comfort Suites, 150 West Center Street, Kanab, Utah • December 2018-To May 2019

General Manager 82 room property

Manage the transition from the old ownership to the new ownership (new owners are also owners of Rodeway Inn, which I managed before I was moved to Comfort Suites)

Overseeing move to new exterior brand signage, interior marketing collateral, move to the Eclipse Collection Linens and new branded uniforms for the staff.

Retaining old staff through change in pay packages and benefits

Hiring and training new staff

Responsible for budgets, timelines, sales and marketing

Responsible for group sales across all properties owned by the company.

Responsible for daily, weekly, monthly and seasonal revenue strategies.

Responsible for bringing down cost of the breakfast from $8.50 per head to $5 per head (recommended brand guideline price) while improving the quality and variety of the offering.

Active in annual forecasting and individual/hotel market plan development.

RODEWAY INN, 70 S 200 W, Kanab, Utah • March 2018-To December 2018

Manager 38 room property

DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL STORE 41, Salt Lake City, Utah • September 2016-To March 2018

Sales Associate (Part-Time)

The role incorporates all types of work associated with a retail store, including cashiering, assisting customers, stocking, etc.

VJ’S CONSULTANCY LLC DBA VASSTRA (www.vasstra.com), Houston, Texas • Mar 2011-To Jan 2016

Owner/Manager

Precious Formals Inc., League City, Texas • 2009–2011

Award-winning fashion house with $7M in annual revenue and 20 employees.

Head of Marketing & Communications

International Conferences & Exhibitions (IC&E), LLC, Dubai, U.A.E. • 2005–2008

Boutique event company organizing GETEX education fair, GETEX Technology and HR fairs, and OGS oil and gas tradeshow.

Marketing & Communications Manager

Rationalized advertising budget to reduce overall spend 38% by renegotiating prices and diversifying media outlets to include online and radio advertising.

Increased GETEX exhibition attendance 100% while boosting conversation rates. Developed teachers’ networking forum and expanded PR campaign to include community relations project for student advisors.

Tasked with developing new exhibition and conference concepts. Initiated creation of Technology in Education conference, working closely with ICTE to recruit speakers, and launched HR segment of GETEX Show.

Conceptualized and published Didactics World, the Middle East’s first B2B monthly trade magazine covering technology in education delivery.

Marketing Consulting Engagements

Confidential, Houston, Texas • 2007–2008

Indian restaurant seating 120 customers with less than $25K in monthly sales, situated in Houston’s Little India.

Marketing Consultant (Pro Bono)

Hired to revive struggling restaurant experiencing minimal weekday business and facing formidable competition. Administered $5K budget over 4-month consulting engagement.

Successfully helped owners avoid bankruptcy by restoring profitable operations.

Grew weekday lunch sales to $2K+ per day by designing and implementing promotional program offering samples and discounts to employees of local businesses.

Established restaurant as the “go-to” place for Indian food through radio and online advertising campaign.

Educational Background

Panjab University, Chandigarh, India

Master of Arts in French • Master of Arts in English

Bachelor of Mass Communications, Major in Public Relations, Advertising, and Business Communications

Bachelor of Arts (Hons) in English

Holder of host certification from Choice Hotels

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