Media Coordinator Account Manager

Sydney Jones

programmatic account manager

Contact

*** ******** **.

New York City, NY 10002

402-***-****

*****************@*****.***

Education

BACHELOR OF ADVERTISING

& PUBLIC RELATIONS

University of Nebraska-Lincoln

Lincoln, NE, 2012 – 2016

Daniel J. Gross High School

Omaha, NE, 2008-2012

Professional Skills

Communication, Writing,

Problem-Solving, Project

Management, Account

Management, Time

Management, Adaptability

Technical Skills

Google Apps, Microsoft Office,

ASANA, Appnexus, Simpli.fi,

vCreative, Factual, DOMO,

Sony Vegas, Adobe InDesign,

Photoshop, Final Cut Pro

GOOGLE STRENGTHS

Strategic, Woo, Input,

Empathy, Achiever

Experience

Digital Campaign Manager • New York City, NY • Townsquare Media August 2020- Present

• Managed 5 states with 11 markets and over 250 live campaigns equating to over

$4MM USD and growing.

•Lead trainings for sales teams regarding the rollout of new tactics as well as implemented new strategies to create/maintain business for Account Management teams.

• Maintain client relationships for ongoing business growth/development including managing Media Plans and new business proposals for our sales team as well as closely monitor and share campaign performance.

• Key coordinator on Media Plans to maintain or win new businesses to assist with incremental budget.

• Managed and trained new hires and interns to assist and guide their career intentions.

Associate Account Manager • New York City, NY • Townsquare Media March 2019-August 2020

• Provide tactical direction for Sales teams to assist the onboard of new demand partnerships as well as strengthen existing relationships to expand commercial and strategic opportunities.

• Utilized strong communication skills to ensure consistent flow of information from management teams to our sales teams.

• Manage trafficking of new campaigns within the AppNexus DSP.

• Compile campaign performance reports through Datorama and DOMO. Media Coordinator • New York City, NY • Cliffton Dry February 2018 -February 2019

• Managed all 60+ Cliffton Dry accounts throughout New York City & Brooklyn.

• Create & curate strategies & content for social media, website, & print. Photography, videography & editing.

• Brainstorm, conceptualize, create & execute PR & media strategies.

• Act as a liaison for all PR & Media related inquires, played a key role in all event planning & coordinated all collaborations involving the brand. Digital Media & PR Coordinator • New York City, NY • Miss Circle May 2017 -February 2018

• Digital marketing management across all social media sites & company website.

• Design & create email marketing campaigns, consistently keeping track of online analytics.

• Form relationships with photographers, stylists, influencers, & publicists.

• Arrange models, photographers, makeup artists & settings for all photoshoots as well as supervise & run shoots.

• Coordinated & followed up on all sample trafficking throughout showroom, while maintaining & updating showroom consistently.

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